• Industrial automation continues to shape Saudi’s economy

  • Future of Kuwait’s banking sector to be examined at Euromoney Kuwait Conference

  • Turkey: Top Medical Tourism Destination in the World

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State of local television in the years to come State of local television in the years to come

Over the next five years, the local TV audience will be increasingly multicultural and multi-screen. Trends highlight that local audiences…

Tumblr's role in reversing Yahoo's display ad decline Tumblr's role in reversing Yahoo's display ad decline

Usage of the Yahoo-owned social blogging platform will increase by nearly another 25% in 2014, according to our estimates, totaling…

Stable ad growth in 2013 paves way for recovery in 2014 and 2015 Stable ad growth in 2013 paves way for recovery in 2014 and 2015

The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw…

Navigating the Moroccan consumer's online habits Navigating the Moroccan consumer's online habits

The Moroccan telecommunication market is in flux. The unlimited accesses to smartphones as well as the planned launch of 4G…

Trust issues with your TV ad viewers? Trust issues with your TV ad viewers?

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer…


FACE 2 FACE
  • Niall Sallam CEO Elevision Niall Sallam CEO Elevision
    “Generally you’ll see clients take the ‘bigger is better’ approach rather than the creatively compelling approach. We are seeing some new things of late such as the big Nivea and Evian activation on the side of SZR, but generally outdoor advertising in the Middle East follows the status quo. The increasing shift to Digital Out of Home however is opening things up creatively and allowing brands to focus on telling a visual and evolving story that can only be told using DOOH. This will allow the creative field to begin to dig deeper and come up with more and more…
OPINIONS
  • Top 10 new Social Media trends in Middle East

    By Ema Linaker

    According to ‘The Arab World Online 2014: Trends in Internet and Mobile Usage in the Arab Region’ report, there are now more than 135 million internet users in the Arab region of which over 71 million active users utilise social networking technologies. These staggering figures reflect the growing dominance of social media in the region and beyond. So what’s changed in the world of social here in the Middle East over the course of this year? CONSUMER MOBILITY Mobile penetration in the Gulf and in the UAE in particular is phenomenal. Smartphone penetration in the UAE is close to 200…
Uae Exchange Money Majlis 2014 English TVC 30sec