• Zenith Bank UK Establishes Presence at DIFC

  • Al Jazeera launches new audio web app

  • United Colors of Benetton launches new global campaign

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UAE has the highest consumer confidence in Africa/ Middle East region UAE has the highest consumer confidence in Africa/ Middle East region

UAE led the way for Middle East/Africa consumer confidence with an index of 108, a rise of one point from…

More than 120 million people across MENA access Facebook each month More than 120 million people across MENA access Facebook each month

Celebrates first Facebook ‘Friends Day’ on company’s 12th anniversary Facebook MENA expands team and office to serve community Facebook in…

Video Advertising: Getting it Right Video Advertising: Getting it Right

One element of advertising success is delivering the right content to the right audience, in the right context. AdReaction Video…

We're ruled by our emotions, and so are the ads we watch We're ruled by our emotions, and so are the ads we watch

Think about that special gift you bought this holiday season. Was it the result of a deliberate cost-benefit analysis or…

Are your thumbs doing the talking? Are your thumbs doing the talking?

Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or…


FACE 2 FACE
  • URSULA WINZEL – FOUNDER & CEO OF BALCONY 8 URSULA WINZEL – FOUNDER & CEO OF BALCONY 8
    “A rise in technology in marketing will necessitate the need for new role creation - professionals that are solely responsible for creating seamless experiences via interconnected systems. These ‘System Architects’ will be well versed in multiple disciplines, and will know how to collect and connect data to create contextual channel experiences.” Said URSULA WINZEL – FOUNDER & CEO OF BALCONY 8. We interviewed her to know balcony8 better and what are her thoughts on the broad-spectrum advertising and marketing space in the region. Here’s the complete Q&A MediAvataar: What is your vision for balcony8? Ursula: balcony8 was born out of…
OPINIONS
  • Smart Message for Citizen Engagement to Boost Smart Gov Services Uptak

    By Sherry Zameer

    In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80% by 2018.  To turn this figure into a reality, government officials have been asked to raise awareness of the smart government services available to citizens. Broken down, this is no mean feat. Specific lines of communication have to be opened up to better engage with end users and promote the availability of the government…
Household Tabby Takes To Toyota RAV4 For Adventure