• Nilesat is the most common satellite provider in Egypt

  • Saudi Arabia and UAE lead social media conversation on Pokémon Go

  • dmexco attracts digital superstars and top decision-makers to Cologne

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LG flourishes while Moto struggles in the US LG flourishes while Moto struggles in the US

As I mentioned in my last blog post, so much attention is paid to the epic tension between Apple and…

Breaking Out of the Cost Reduction Doom Loop Breaking Out of the Cost Reduction Doom Loop

For many companies, cost reduction efforts become an endless downward spiral.  As soon as one cost reduction program is completed,…

Meet PR’s New Best Friend: Data Meet PR’s New Best Friend: Data

The big data revolution has pushed the public relations industry forward. No longer should gut feeling or instinct be the…

Is original content the solution to marketing’s woes? Is original content the solution to marketing’s woes?

Everyone is doing it. Creating original content that is! Apple is “not trying to compete with Netflix”  but it is…

Welcome to the Social Media Shopping Mall Welcome to the Social Media Shopping Mall

The future of e-commerce belongs to social apps like China’s WeChat. Here’s how brands can start preparing. Social media and…


FACE 2 FACE
  • Zeeshan Sajid Amin, Business Head, B4U Middle East Zeeshan Sajid Amin, Business Head, B4U Middle East
    “We clearly understand that our business will be driven by ability of broadcasters to understand what consumers need and ability to communicate to viewers effectively- Research, innovative marketing and the desire to establish ourselves as one of the strong contender brings out the best in each one of us which also summarize the 4 R’s of our business - Research, Reach (Distribution), Revenue and Ratings.” Said Zeeshan Sajid Amin, Business Head, B4U Middle East. In an interaction with MediAvataar MENA Zeeshan explained the nitty-gritties of being a successful broadcaster in the region and what does it take to entice the…
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  • Smart Message for Citizen Engagement to Boost Smart Gov Services Uptak

    By Sherry Zameer

    In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80% by 2018.  To turn this figure into a reality, government officials have been asked to raise awareness of the smart government services available to citizens. Broken down, this is no mean feat. Specific lines of communication have to be opened up to better engage with end users and promote the availability of the government…
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