Mobile to drive growth in global adspend over the next three years
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014.
Growth is then set to increase to 5.8% in 2015 and 2016. The principle engine of this growth will be mobile technology, which is expanding the space fo...
Exposure appoints as lead creative agency for Microsoft’s newest tablet, the Surface 2
Following a competitive pitch, communications agency Exposure has been appointed as lead creative agency for Microsoft’s newest tablet, the Surface 2, in an integrated four month campaign starting today.
Campaign activity aims to bring audiences together through a creative approach that drives them along the j...
Successful Expo 2020 bid to stimulate UAE events industry
MICE sector professionals and GIBTM exhibitors predict exponential growth in business events as global attention focuses on UAE’s world-class MICE infrastructure
Dubai’s successful World Expo 2020 bid will accelerate economic growth throughout the UAE and MENA region, will provide renewed stimulus to the meeti...
ZenithOptimedia to launch new global media network in 2014
ZenithOptimedia is to launch a new global media network in order to drive business growth and to further develop communications specialisms across the group.
The network will operate alongside Zenith and Optimedia and the other businesses within the ZenithOptimedia Group: Newcast, Performics, Moxie, Engauge, N...
MEC aligns EMEA Headquarters and Global Solutions
MEC,has aligned its EMEA headquarters and Global Solutions, to further strengthen the unique combination of its global strategic planning capabilities and local market operations in the region. The move follows the arrival of Alex Altman as Global Solutions MD earlier this year and sees the business bolster i...
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Adrian Veliche, creative director, Isobar MENA
MediAvataarME caught up with Adrian Veliche, creative director, Isobar MENA at the recently concluded Cannes International Festival of Creativity. Adrian oversees the operations at the MENA offices of Isobar, the UK based digital creative agency which is a subsidiary of Aegis Media. With more than 3,500 people in 38 markets, Isobar is considered the world's largest digital agency network. Below are excerpts from our talk: MediAvataarME: Isobar believes in “bringing people and brands together, like never before.” How do you do this? Adrian: At Isobar we reconnect brands with their fans and customers. We create irresistible ideas that combine creative,…
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Best logistics apps
Smartphones are everything from a life planner to a standard calling device, the advancement has been seen on an incredible level. Apps are one of the biggest parts of this as they have allowed us to do many things like mobile gaming, fitness and business while on the move. However, we might have heard of the likes of EverNote and Fantastical, but what about logistics apps? Here we look at a top six: •Logistics – This app which is free for non-commercial use is a must have for anyone owning a small company related to transport. A modern interface is…
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Lipton Bombay Bazaar for UAE New TV Commercial Ad 2013
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