• Red Hat Introduces OpenShift Commons Community to Drive Innovation in Open Source Platform-as-a-Service

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  • A series of major wins for Livingroom

  • i.onik launches its portfolio of mobility products in the Middle East

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Big screen dollars and little screen marketing- What a match? Big screen dollars and little screen marketing- What a match?

When it comes to generating buzz for new movies, trailers and TV commercials remain king. According to Nielsen’s 2014 Moviegoing…

Driving sales of store brands over name brands Driving sales of store brands over name brands

It used to be that private-label products were for consumers on a tight budget. However, a global shift has occurred…

Do health claims on package labels help boost sales? Do health claims on package labels help boost sales?

Half of consumers around the world in Nielsen’s Global Health & Wellness Survey say they’re actively trying to lose weight,…

'Appdiction' on the rise in the MENA region 'Appdiction' on the rise in the MENA region

Smartphones are changing lives. However, there are concerns that rising addiction to mobile phones is altering real-life relationships as 'appdiction'…

What's the Must-Have Component of Native Advertising? What's the Must-Have Component of Native Advertising?

By now, it’s become obvious that native advertising will continue on a strong growth trajectory over the coming years. For…


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  • Anis Zantout, Regional Digital Director-Cheil MENA Anis Zantout, Regional Digital Director-Cheil MENA
    “In the age of multi-touch points, marketing solutions are not available by conventional communication. At Cheil, we produce practical and agile digital solutions via integration of ATL campaigns, experiential, and retail which are the most required to move consumers and the market. “Said Anis Zantout, Regional Digital Director-Cheil MENA in an interview with MediAvataar Middle East. Here is the complete Q&A........... MediAvataar: What is your vision for Cheil MENA’s digital department? Anis: My vision is to position Cheil to offer full service digital marketing services with strong cutting edge media, content, and technology result driven solutions  MediAvataar: What do you consider has…
OPINIONS
  • How does ‘Wasta’ shape the MENA region’s Social Business landsca

    By Ema Linaker

    The concept of social business – defined, globally, as any business conducted on Facebook, Twitter, and other digital social networks – is set for continued growth here in the Middle East, based on the number of meeting agendas it appears on. Interestingly, however, in this part of the world, the term seems to be in serious danger of being misunderstood. While social business is very much an integral part of Middle Eastern culture, it is often referred to as ‘Wasta’ or ‘Wasata’ (Arabic: واسْطة) – a phenomenon that has absolutely nothing to do with the digital universe. For the purposes…
'Half Pay Back' 2014 promotion UAE TVC