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  • 11 Facts That Demonstrate The Global Impact and Growth of Mobile

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Smartphones more important to users than coffee and toothbrushes Smartphones more important to users than coffee and toothbrushes

More and more people are using their mobile device to carry out banking functions, according to a recent report from…

Do consumers really care about conscious capitalism in a purchase? Do consumers really care about conscious capitalism in a purchase?

Turn the light off when you leave a room. Recycle rather than throw away. Volunteer or donate to worthy causes.…

Is the end of the traditional TV commercial upon us? Is the end of the traditional TV commercial upon us?

Is the end of the traditional TV commercial upon us? Probably not—at least for a while—but the channel isn’t seeing…

How to tackle the Old-Fashioned Shoppers? How to tackle the Old-Fashioned Shoppers?

When a marketer ignores aging baby boomers, this typically reflects an assumption that boomers have made their choices as purchasers…

What is the definition of a MODERN WALLET for a consumer?

There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video,…


FACE 2 FACE
  • Alisun Armstrong, Executive Director, Midas Awards World’s Best Advertising™ Alisun Armstrong, Executive Director, Midas Awards World’s Best Advertising™
    “There’s really no hard science to invoke here, but I could make some observations and a few very grand generalizations… like campaigns from Asia-Pacific and Middle East & Africa seem to use more emotional appeals, while those from North America tend more towards splash and pizzazz. Work from North America also tends to include more campaigns for credit cards and banking technology, while I feel like I see more annual reports and conventions/live event work from Europe.” Said Alisun Armstrong, Executive Director, Midas Awards World’s Best Advertising™ In this interaction, Alisun talked all about the 2014 Midas Awards, which honors…
OPINIONS
  • Advertising icons rock the stage @Cannes Lions 2014

    By Vandana Kakar

    Street dancers were dancing to the beat of loud drums as I walked towards the Palais, the venue for the festival.  It was the perfect herald for the day to unfold.   The rock stars of the global advertising and marketing world came, dazzled and conquered the minds of the delegates hanging on to their every word. Sir Martin Sorrel, Chief Executive WPP; Maurice Levy, Chairman, CEO Publicis Groupe; Dick Costolo, CEO Twitter; Philippe Dauman, President and CEO, Viacom Inc; Keith Weed, Chief Marketing and Communications Officer, Unilever; Marc Pritchard, Global brand building officer, Proctor and Gamble; Sir John Hegarty,…
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