• Red Hat Introduces OpenShift Commons Community to Drive Innovation in Open Source Platform-as-a-Service

  • UAE’s retail sector innovates to take on advanced economies

  • Sir Roger Moore Revealed as Young Lions Health Award Judge

  • Prepaid Awards Showcases Region’s Potential

  • Region’s Top Digital Talent Honoured at MENA Digital Awards Ceremony

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TOP STORIES
Knowing who shops for what, where and when is no small challenge Knowing who shops for what, where and when is no small challenge

Few markets show the immense potential for consumer products companies like Africa does, but that promise is mirrored by sizable…

What is your viewers’ neurological response to the TV programming?

It is well established that networks, agencies, and advertisers can better understand how audiences on Twitter are interacting with TV…

Advertisers Tune In to Programmatic TV Advertisers Tune In to Programmatic TV

Programmatic advertising burst on the scene several years ago. Initially popular as a way to get the best rates on…

Can connected cars drive more consumers into Auto showrooms? #innovativetechworld Can connected cars drive more consumers into Auto showrooms? #innovativetechworld

Tech is everywhere these days: In our pockets, our living rooms and even on the highways. Today, about one in…

Countries across the MENA region working towards 100% digital TV penetration Countries across the MENA region working towards 100% digital TV penetration

With the value of global Over-the-Top (OTT) video streaming due to reach US$22.7 billion by 2018 - up from US$6.5…


FACE 2 FACE
  • Michael O’Rourke, President, New York Festivals Michael O’Rourke, President, New York Festivals
    “As we do every year, we’ve modified and molded the categories to what’s happening in the industry based on our own internal research, combined with valuable feedback from the advertising community. Based on that, we’re excited to announce that Package Design will be a separate competition from Design, highlighting the importance of this very specialized discipline.” Said Michael O’Rourke, President, New York Festivals 2015. Here’s a Q&A with him throwing more light on this year’s NYF….. 1. New York Festivals unveiled a spectacular new trophy this year, why now, and what has the response been to the new design so…
OPINIONS
  • Snapchat Will Be The NEXT BIG THING In The Middle East

    By Ema Linaker

    If you work in the communications and marketing industry, chances are, you have heard of Snapchat. If you’re over the age of 18, however, odds are you don’t really ‘get’ Snapchat or understand why this platform MATTERS to any marketer that wants to ensure that his/her brand remains relevant in the Gulf, in particular.  So, what exactly is Snapchat? Essentially, it is a mobile app that allows users to send videos and pictures that self-destruct after a few seconds. Snapchat is a fun messaging application for sharing moments. You can take a photo or a video, add a caption or…
'Half Pay Back' 2014 promotion UAE TVC