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During the COVID-19 crisis, CMOs are looking inside to help outside During the COVID-19 crisis, CMOs are looking inside to help outside

The CMO Growth Council – a body that features some of the industry’s top talent, and is run by the…

Digital is critical for those in self-isolation Digital is critical for those in self-isolation

COVID-19 is on everybody’s mind and will certainly remain so for months, quarters, and years to come. The coronavirus outbreak…

Streaming boom sees new launches as COVID 19 crisis grows Streaming boom sees new launches as COVID 19 crisis grows

The march of COVID 19 dominated world news this week with impact across the entertainment landscape—from the widespread closure of…

Four Methods for Measuring Marketing’s Impact Four Methods for Measuring Marketing’s Impact

Marketing Leaders Must Take an Integrated Approach to Marketing Measurement Methods for Maximum Insight Marketing leaders are increasingly responsible for…

The recipe for improved online ad effectiveness? Better ads. The recipe for improved online ad effectiveness? Better ads.

I am constantly amazed by the way people make assumptions based on data. In response to learning that people only…


FACE 2 FACE
  • Alok Gadkar, Managing Director & Executive Creative Director, The Classic Partnership Alok Gadkar, Managing Director & Executive Creative Director, The Classic Partnership
    Was advertising always what you wanted to pursue? You could say advertising pursued me even since I learnt how to talk. As a child I grew up listening to client briefs at home. Last minute artworks, packaging that needs to get into exports, colour correction, bromide, CMYK, printing effects...these were the terms I learnt before I learnt anything else. How? Well my dad had his own small little agency with a few very interesting clients. They not only kept him busy but also inspired me to pick up the brush and rubber solution before I was in grade 7. Those…
OPINIONS
  • A CEO Plan for Coronavirus: Actions to Take Now A CEO Plan for Coronavirus: Actions to Take Now

    By Tom De Waele

    As the novel coronavirus outbreak has upended businesses around the world at alarming speed, one thing has become clear to executives grappling with the crisis: doing nothing is not an option. COVID-19 is unlike any previous crisis and taking traditional crisis-response approaches will not be enough. With our operations running smoothly and business running effectively amidst the COVID-19 pandemic, we share the steps that CEOs need to take today to mitigate the effects of the outbreak. I. The situation The process of containment and slowing the spread of COVID-19 in each country will create major disruption, irrespective of the seriousness…
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