• 70% of the analyzed FTA channels have presence on the entire social media platforms understudy

  • Ringo Mobile: The Cloud is a natural choice for companies that want to grow

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For Advertisers, It's Mobile Game Time For Advertisers, It's Mobile Game Time

The US mobile gaming user base is large and growing. In 2015, for the first time ever, over half of…

Cannes Lions 2015: Creativity tips from Heineken

When the Creative Marketer of the Year at Cannes Lions 2015 speaks on creativity, you better sit up and listen.…

Day Four of Cannes Lions Affirms Creativity for Good is Good Business Day Four of Cannes Lions Affirms Creativity for Good is Good Business

Lions from four more entry sections were tonight announced by the Cannes Lions International Festival of Creativity. The winners further…

“Arabs be like” “Arabs be like”

All Arabs are old, conservative and traditional. Wrong! Arabs today are mostly young, totally connected through their smart phones like…

Making waves at Cannes Making waves at Cannes

As the prestigious Lions at the 62nd Cannes Lions International Festival of Creativity are being announced, the agency from the…


FACE 2 FACE
  • Alisun Armstrong, Executive Director of the Midas Awards Alisun Armstrong, Executive Director of the Midas Awards
    “The Midas Awards continues to be the only competition that honors advertising and marketing created for financial institutions on a global scale, and the Midas Report aggregates the top performers to create the definitive “who’s-who” in the field. This information doesn’t exist anywhere else, and considering the challenges faced by a team working on these accounts, goes beyond mere recognition for individual campaigns to reveal the leaders in the industry.” Said Alisun Armstrong, Executive Director of the Midas Awards, in an interview. Here’s the complete Q&A   …. 1.  You have been at the helm of the Midas Awards for…
OPINIONS
  • BIG DATA – BIG PROBLEM

    By Ema Linaker

    One of the main buzzwords of the past five years has been ‘big data’, seemingly coming out of nowhere to dominate headlines in the marketing and business analytics press. Despite the sudden hype around it, however, the unstructured and large data sets signified by ‘big data’ actually represent huge potential for the modern marketer. It is becoming increasingly clear that big data is enabling a new approach to marketing, one where brands enact a fast, dynamic marketing strategy informed by data streams that are constantly updated in real-time.  An example of this lies in how deep data analytics can be…
"The Collection" - Short Film by Omega