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What Is the future of Proximity Marketing? What Is the future of Proximity Marketing?

Embattled by stiff online competition, brick-and-mortar retailers are looking to the internet for inspiration to improve the in-store experience. Online…

How Photos can boost social engagement for your events?

New data from SocialBakers reveals that, no matter how big or small a brand's following is on Facebook, their best…

Why Facebook ads may not be a cure-all Why Facebook ads may not be a cure-all

With so many consumers in the social space brands need to be there, too, right? Yes, and no, according to…

How smartphones are changing consumer's daily routine? How smartphones are changing consumer's daily routine?

Smartphones are beginning to transform how we engage in our everyday lives. Only a few years ago, they were still…

Cross traditional disciplinary boundaries to achieve brand goals Cross traditional disciplinary boundaries to achieve brand goals

New analysis of data from 50,000 consumers has documented a powerful hidden harmony in the business world: That between brand…


FACE 2 FACE
  • Borhan El Kilany - Senior Executive Vice President, Marketing and Business Development at Americana Group Borhan El Kilany - Senior Executive Vice President, Marketing and Business Development at
    "Youth are concerned with what’s ‘cool’ right now. This is shaping the whole commercial environment. Look at retail in general, and at fashion especially. When you look at what Zara and other retailers are doing, they develop 13 or 14 varieties and colours per season to satisfy the trend for impulse buying rather than the physical need. And we are part of that culture.  If a food brand launches a new product, young people will try it and perhaps enjoy it in the short term. But the need is not there for long because they want what is new. You…
OPINIONS
  • Lebanese Creativity Shines on Social

    By Ema Linaker

    During my regional roadshow tour to Lebanon, I was very excited about hearing and experiencing the budding social media scene in Beirut. Like many countries in the Middle East, I found that the use of social media in Lebanon has become a hot bed of creativity and bravery as both brands and companies are starting to experiment with social as a real driver of business.  Over the past decade internet usage has doubled in the country, creating a large network of people who use social on a daily basis. In actual fact almost half the country are actively engaging on…
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