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The impact of Mobile remains a disruptive force for EMEA marketers The impact of Mobile remains a disruptive force for EMEA marketers

The State of the Industry: Mobile Marketing in EMEA 2019 Mobile is increasingly seen by marketers in EMEA to be…

KFC’s new ads raise awareness in the UAE KFC’s new ads raise awareness in the UAE

The brand’s latest adverts have had the largest cut through in terms of Ad Awareness in UAE YouGov recently reported…

Gleeden found out which star signs were the most unfaithful Gleeden found out which star signs were the most unfaithful

Gleeden, the leading dating site for extramarital relationships, have revealed which astrology sign is most likely to be unfaithful. The…

Radio’s Workplace Listening is BIGGER Than Ever Radio’s Workplace Listening is BIGGER Than Ever

Consumers today are connected 24/7. They have the ability to tap into news, entertainment and information whenever, wherever and in…

Make way for The Single Age: A paradigm shift in adulthood uncoupled Make way for The Single Age: A paradigm shift in adulthood uncoupled

Introducing The Single Age. Individualism is on the rise, bringing with it a new set of values. In an age…


FACE 2 FACE
  • Gayle Mandel, Executive Director, AME Awards Gayle Mandel, Executive Director, AME Awards
    "This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with added agility." Said Gayle Mandel, Executive Director, AME Awards. In this interview, Gayle breaks down the AME awards process, giving us insight…
OPINIONS
  • 5 Reasons Why MENA Service Providers Should Walk The Automation Talk 5 Reasons Why MENA Service Providers Should Walk The Automation Talk

    By Opinions

    Digitalization is shaking up a variety of industries. Mobile operators face the challenge of digitalizing themselves - so that they in turn can accelerate the digital transformation of their business customers. If operators do not transform, they will miss out on the opportunities offered by 5G and IoT. The MEA region’s telecom market has seen a strong uptake of LTE and there is a high smartphone penetration.Increased smartphone usage - together with a large increase in the number of IoT devices using LTE – will lead to significant data consumption growth. As MENA service providers prepare to switch on 5G,…
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MENA region’s largest video billboard