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Moustafa Mahmoud, Founder & CEO of Cognitev
MediAvataar interviewed Moustafa Mahmoud, Founder & CEO of Cognitev and here is what he had to say: MediAvataar: “Making ads beautiful again.” What is you motive and process behind making this happen? Moustafa: Many people don’t stop to think of this, but advertising is actually what funds the Internet. All the free content and services we use today (Google, Facebook, CNN, YouTube, and thousands more) use advertising as a revenue model. Without ads none of this free content would exist. However, people hate ads because they are irrelevant, intrusive, etc. If we are able to make people like ads (or…
OPINIONS
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Smart Message for Citizen Engagement to Boost Smart Gov Services Uptak
In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80% by 2018. To turn this figure into a reality, government officials have been asked to raise awareness of the smart government services available to citizens. Broken down, this is no mean feat. Specific lines of communication have to be opened up to better engage with end users and promote the availability of the government…
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