• Creative Effectiveness, Direct, Promo & Activation, and PR Lions winners announced

  • Cannes Lions and Bill & Melinda Gates Foundation launch 2013 Cannes Chimera Initiative

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Day 2 Highlights with MENA region bagging two golds and six silvers at Cannes Day 2 Highlights with MENA region bagging two golds and six silvers at Cannes

The Cannes Lions International Festival of Creativity has honoured the winners of a further four categories at its Innovation, Media,…

Online advertising rockets to 37% year-on-year growth; MENA to hit $2.8 billion by 20 Online advertising rockets to 37% year-on-year growth; MENA to hit $2.8 billion by 2016

Online advertising in MENA is growing at an unprecedented rate of 37% per year to hit $2.8 billion in 2016.…

Facebook implies #hashtags to let users add context and discover shared interests Facebook implies #hashtags to let users add context and discover shared interests

Facebook copies Twitter yet again, launches hashtags to let users add context and discover shared interests. The company says hashtags…

Print and Mobile- A winning combination for marketers Print and Mobile- A winning combination for marketers

SMS YES or NO to 53421, asking for feedback on a poll or a question was the way conventional media…

Experiential marketing surging ahead in MENA with digital on the mind Experiential marketing surging ahead in MENA with digital on the mind

Marketers are aware of the value of experience and they want to give their customers the best one. Experiential marketing…


FACE 2 FACE
  • Fredrik Bernsel, Sales Director, EMEA + LATAM Partners, LinkedIn Fredrik Bernsel, Sales Director, EMEA + LATAM Partners, LinkedIn
    “Our presence in the MENA market is relatively new. Having launched in October 2012, we are currently focused on growing our member base and engaging with them through relevant and meaningful content. We continue to grow our teams in line with the needs of our business.” Said Fredrik Bernsel, Sales Director, EMEA + LATAM Partners, LinkedIn. In an interaction with MediAvataar Middle East, Fredrik talked about this growing social network which is slowly and steadily spreading its wings in the MENA region. With new technologies up its sleeves, LinkedIn is doing pretty well all across the globe. Here is the…
OPINIONS
  • Cannes Lions celebrates its diamond jubilee

    By Vandana Kakar

    To attend the Cannes Lions International Festival of Creativity is an aspiration for people in the field of communications world- over. As I once again landed in this small but ultra chic town on the French Riviera, I couldn’t stop smiling at being amongst the lucky few who could make it to this Mecca of learning, this annual destination for the movers and shakers of the communications business.   This year there was an extra air of expectancy as Cannes Lions celebrates its sixtieth year.  To mark this milestone, Cannes Lions broke both its attendance and competition entry records -…
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