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Get in the Ramadan spirit with Google Get in the Ramadan spirit with Google

More than 1.7 billion Muslims around the world will observe this time of fasting, gratitude, giving back and connecting with…

Will the ad industry move to a sales guarantee? Will the ad industry move to a sales guarantee?

Over the past year, media companies and data providers have worked together to offer secondary media guarantees based on a…

Seven Ways To Engage Consumers With Branded Content Seven Ways To Engage Consumers With Branded Content

For years, consumers have been bombarded by poorly targeted, irrelevant and repetitive digital advertising. More recently, they have been at…

The future of the Google Assistant The future of the Google Assistant

Helping you get things done to give you time back We announced our vision for the Google Assistant just two…

Closing the sales and marketing gap Closing the sales and marketing gap

With rapid advances in digital marketing, data and technology, the journey from awareness to sale can now be very short…


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  • Didier Bonnet, Senior Vice President & Global Practice Leader at Capgemini Consulting Didier Bonnet, Senior Vice President & Global Practice Leader at Capgemini Consulting
    Didier Bonnet, Senior Vice President & Global Practice Leader at Capgemini Consulting, recently took time out for an interview on undertaking digital transformation and the associated risks. This interview comes at a time when the focus on Digital Transformation in enterprises and governments has never been greater. Organisations are increasingly looking at making sure that their business strategies are not only underpinned, but driven by the right technologies. Here is what Didier Bonnet, one of the world’s leading voice on Digital Transformation and Smart Cities has to say on the unprecedented change that is underway. Q: Do you think Digital…
OPINIONS
  • Top 5 Game Changers for 2018 Top 5 Game Changers for 2018

    By Opinions

    I am fortunate in my role to have the opportunity of speaking with some of the best Chief Information, Technology, Security and Digital Officers in our region – many of whom are trailblazers leading the charge to redefine their businesses and industries during a time of unprecedented change.  Many of the conversations I have revolve around how they can use technology to do amazing things that we could barely imagine only a few years ago. As the new year kicks off, I am particularly excited to see how quickly things will start to come together as 2018 is already shaping…
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Etisalat's The Network featuring Rowan Atkinson