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Gayle Seminara Mandel, Executive Director, New York Festivals AME Awards
Mediavataar: What sets the AME Awards apart from other competitions? Gayle Seminara Mandel: Three things distinguish AME from other competitions: AME’s powerhouse Grand Jury: a global panel of respected strategists, marketing creatives, and industry leaders recruited from 5 regions, Asia Pacific, Europe, Latin America, Middle East & Africa, and North America. The AME Grand Jury 3-part judging process: jurors evaluate entries in three rounds against high standards of creative execution and marketing effectiveness, in the third round all the 5 panels judge the top scoring gold work to determine Regional Platinum Awards and the AME Grand Award. Judging Criteria: Grand…
OPINIONS
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Let your creativity run free to create compelling adverts
By Opinions
If you were to ask anyone what the secret to true business success is down to, they might reply “advertising”. Advertising is by far one of the best ways to get your business off to a flying start and no more so than with creative advertising. Focusing more on your community of fans rather than general promotion to the masses, creative ads influence people towards making purchases rather than focusing on traditional mass sales. But are creative ads replacing our old style of “advertise, promote, sell”? Research tells us that while we are more drawn to these types of ads,…
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MENA region’s largest video billboard
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