• 70% of the analyzed FTA channels have presence on the entire social media platforms understudy

  • Ringo Mobile: The Cloud is a natural choice for companies that want to grow

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Want Ads that Stick? Full-Screen Interactive Units Boast Best Recall Want Ads that Stick? Full-Screen Interactive Units Boast Best Recall

Full-screen interactive ads dominate standard, Rising Stars formats for recall, especially on smartphones This year, US advertisers will increase spending…

For Advertisers, It's Mobile Game Time For Advertisers, It's Mobile Game Time

The US mobile gaming user base is large and growing. In 2015, for the first time ever, over half of…

Cannes Lions 2015: Creativity tips from Heineken

When the Creative Marketer of the Year at Cannes Lions 2015 speaks on creativity, you better sit up and listen.…

Day Four of Cannes Lions Affirms Creativity for Good is Good Business Day Four of Cannes Lions Affirms Creativity for Good is Good Business

Lions from four more entry sections were tonight announced by the Cannes Lions International Festival of Creativity. The winners further…

“Arabs be like” “Arabs be like”

All Arabs are old, conservative and traditional. Wrong! Arabs today are mostly young, totally connected through their smart phones like…


FACE 2 FACE
  • Alisun Armstrong, Executive Director of the Midas Awards Alisun Armstrong, Executive Director of the Midas Awards
    “The Midas Awards continues to be the only competition that honors advertising and marketing created for financial institutions on a global scale, and the Midas Report aggregates the top performers to create the definitive “who’s-who” in the field. This information doesn’t exist anywhere else, and considering the challenges faced by a team working on these accounts, goes beyond mere recognition for individual campaigns to reveal the leaders in the industry.” Said Alisun Armstrong, Executive Director of the Midas Awards, in an interview. Here’s the complete Q&A   …. 1.  You have been at the helm of the Midas Awards for…
OPINIONS
  • Anyone for Social Sushi? The March of the “RAW” Social Revolution

    By Ema Linaker

    Give it to me Raw Something has happened to social media over the summer months with the launches of Periscope, Meerkat and the massive adoption of Snapchat by anyone under 25: “Raw media” or rather media that is ‘in the moment’ and devoid of ‘production’ is now the hottest thing in social today.  I’ve talked previously in my post on Snapchat about how people are moving away from the manicured curation of Facebook to these new channels, and they seem to be multiplying – Periscope is gaining traction and now there’s a new platform called Beme appearing on the ‘raw’…
L´Oréal The Waterproof Experience, by McCann Mexico