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Fraud is costing the mobile messaging industry $2bn a year Fraud is costing the mobile messaging industry $2bn a year

Global mobile trade body Mobile Ecosystem Forum (MEF) has published the A2P Messaging Fraud Framework - the first release from…

UAE consumer confidence remained high at 104, but edged down four points in Q1 2016 UAE consumer confidence remained high at 104, but edged down four points in Q1 2016

Consumer confidence in the United Arab Emirates (UAE) remained at an optimistic, above-the-baseline score of 104, but declined four-points from…

UAE a Thriving Hub for Entrepreneurs  UAE a Thriving Hub for Entrepreneurs

The United Arab Emirates (UAE) continues to serve as a hub for business innovation with a new study showing that…

Jeremy Craigen: I’ll Judge LIA… If You Hold It In Vegas! Jeremy Craigen: I’ll Judge LIA… If You Hold It In Vegas!

How an off-the-cuff bet turned LIA into the world’s most exclusive – and inclusive – creative awards “The question we…

Trump Brand Changes Political Marketing Forever Trump Brand Changes Political Marketing Forever

The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are…


FACE 2 FACE
  • Jerome Mouthon, Founder and Chairman Buzzeff Jerome Mouthon, Founder and Chairman Buzzeff
    “Given the increasing prominence of digital and online in people’s everyday lives, there has been a high demand for digital advertising. Over recent years, companies have seen a tremendous increase in consumers digesting news and information digitally rather than conventionally. There has also been a rise in online versions of publications and obviously the ubiquitous apps, allowing readers an additional platform to access their content, as they catch up with current news and stories whilst on the go.”-Jerome Mouthon, Founder and Chairman Buzzeff. In an interview with MediAvataar MENA Jerome talks about the rising upshot of digital media in the…
OPINIONS
  • Smart Message for Citizen Engagement to Boost Smart Gov Services Uptak

    By Sherry Zameer

    In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80% by 2018.  To turn this figure into a reality, government officials have been asked to raise awareness of the smart government services available to citizens. Broken down, this is no mean feat. Specific lines of communication have to be opened up to better engage with end users and promote the availability of the government…
UAE Vision 2021 - TVC