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Make way for The Single Age: A paradigm shift in adulthood uncoupled Make way for The Single Age: A paradigm shift in adulthood uncoupled

Introducing The Single Age. Individualism is on the rise, bringing with it a new set of values. In an age…

The fine line between virtual influencers and brand deception The fine line between virtual influencers and brand deception

Lil Miquela posted her first Instagram post in 2016. Three years later and she has over 1.6 million followers. Not…

As the 5G talk turns to action, consumers still lack knowledge As the 5G talk turns to action, consumers still lack knowledge

Brands need to clearly explain how faster networks will improve life Lauded as the next big thing in the telco…

Where should a retailer invest? Refurbishment or marketing? Where should a retailer invest? Refurbishment or marketing?

After delivering my take on what is requires to revitalise a brand, one of my audience asked, where should a…

Brands Must Increase Trust in Purchasing on the Internet Brands Must Increase Trust in Purchasing on the Internet

Providing emotion, stories and useful information will help. “Sir… you are asking me so many questions sitting right in my…


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  • Gayle Mandel, Executive Director, AME Awards Gayle Mandel, Executive Director, AME Awards
    "This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with added agility." Said Gayle Mandel, Executive Director, AME Awards. In this interview, Gayle breaks down the AME awards process, giving us insight…
OPINIONS
  • How Millennials’ Naturally Leading the Wellness Journey How Millennials’ Naturally Leading the Wellness Journey

    By Opinions

    Globally, Millennials are often recognized as the key generation driving the US$4.2 trillion global wellness market . Their thirst for holistic wellbeing is unparalleled when compared to previous generations. In the US alone, the millennial cohort has grown to value health as the second most valued aspect of their lives . Armed with their love for health-centric pursuits and interests like yoga, kombucha, and meditation to name but a few, wellness as a whole has bloomed into a way of life instead of something they do on the side. Because this generation harnesses wellbeing methods and products on a daily…
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MENA region’s largest video billboard