• ‘Share a Coke’ campaign rolls out in Lebanon

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A Holiday Hunting We Will Go A Holiday Hunting We Will Go

Cyber criminals fully realize that companies tend to be minimally staffed during the holidays. Rather than let the calendar year…

Will there be a smartphone in every pocket by 2016? Will there be a smartphone in every pocket by 2016?

The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer—after nearly getting…

How to decide what you can and can’t do while innovating ? How to decide what you can and can’t do while innovating ?

When it comes to innovation, one of the biggest hindrances a company can face is actually its own mindset. While…

Parents still want their kids to connect to Print- So its a parenting thing now! Parents still want their kids to connect to Print- So its a parenting thing now!

While technology continues to influence how we consume content, most parents in the U.S. still place a high level of…

Content is king, but viewing habits vary by demographic Content is king, but viewing habits vary by demographic

From smartphones to tablets and even the latest generation gaming consoles, today's technology is changing rapidly. According to Nielsen’s third-quarter…


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  • Spencer Moody, Regional Strategy Director – Initiative UAE Spencer Moody, Regional Strategy Director – Initiative UAE
    “Digital media is huge in the region and will continue to grow. Advertisers have already begun shifting more of their marketing dollars from offline to online and rightfully so. Our offline media partners are investing heavily in their online capabilities in order to effectively reach audiences and secure advertising budgets that would otherwise be lost.” Said Spencer Moody, Regional Strategy Director – Initiative UAE in an interview with MediAvataar MENA. Here’s the complete Q&A with him……  MediAvataarME: Initiative’s M&M nominations have already picked up major marketing awards. Please tell us more about the nominations and wins. Spencer: Initiative MENA’s entries for…
OPINIONS
  • What’s the Future of Social Media? Where Will We Be In 2020?

    By Ema Linaker

    Gosh how our lives have changed in Just over a decade. Can you even remember a time without Facebook, Whatsapp, Twitter, Instagram or YouTube? Their was a time when you didn’t find out your best friend in college was pregnant on Facebook or connect with colleagues around the globe via a Whatsapp group. Our lives were offline, not revolving around a constant stream of micro content and #selfies.  Facebook has without doubt disrupted and changed the way the world communicates in just over 10 years. Communicating and marketing using social behaviours, triggers and ways of engagement have become paramount to…
'Half Pay Back' 2014 promotion UAE TVC