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How marketers get more excited about the sales than consumers?

Consumers aren’t the only ones who get wrapped up in the spirit of spending around the holidays. At a time…

Mobile dominates even offline shopping in MENA Mobile dominates even offline shopping in MENA

Shoppers and retailers in the MENA region have long known that consumers have been spending more and more money online.…

Are Social Media Marketers Losing Confidence? Are Social Media Marketers Losing Confidence?

Nearly nine in 10 US companies with at least 100 employees will use social media for marketing purposes this year,…

TV as an ad platform absorbs many characteristics of the digital ad world TV as an ad platform absorbs many characteristics of the digital ad world

The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns…

Affordability and need are central to the automotive purchase decision-making process Affordability and need are central to the automotive purchase decision-making process

There’s nothing quite like the freedom of owning your own car. Having the ability to get from point A to…


FACE 2 FACE
  • Spencer Moody, Regional Strategy Director – Initiative UAE Spencer Moody, Regional Strategy Director – Initiative UAE
    “Digital media is huge in the region and will continue to grow. Advertisers have already begun shifting more of their marketing dollars from offline to online and rightfully so. Our offline media partners are investing heavily in their online capabilities in order to effectively reach audiences and secure advertising budgets that would otherwise be lost.” Said Spencer Moody, Regional Strategy Director – Initiative UAE in an interview with MediAvataar MENA. Here’s the complete Q&A with him……  MediAvataarME: Initiative’s M&M nominations have already picked up major marketing awards. Please tell us more about the nominations and wins. Spencer: Initiative MENA’s entries for…
OPINIONS
  • What’s the Future of Social Media? Where Will We Be In 2020?

    By Ema Linaker

    Gosh how our lives have changed in Just over a decade. Can you even remember a time without Facebook, Whatsapp, Twitter, Instagram or YouTube? Their was a time when you didn’t find out your best friend in college was pregnant on Facebook or connect with colleagues around the globe via a Whatsapp group. Our lives were offline, not revolving around a constant stream of micro content and #selfies.  Facebook has without doubt disrupted and changed the way the world communicates in just over 10 years. Communicating and marketing using social behaviours, triggers and ways of engagement have become paramount to…
Uae Exchange Money Majlis 2014