Google’s Search Revenues Shift
Nearly seven in 10 marketers say PLAs perform better than paid search ads Marketers are finding more success with Google’s Product Listing Ads (PLAs) than other types of paid search. In Q1 2014 data from Kenshoo, 69% of search marketing professionals worldwide rated the performance of PLAs as at least slightl...
Virgin Atlantic trials Google Glass
Virgin Atlantic airlines are trialling the latest Google Glass technology at London's Heathrow Airport.
Working with air transport communications and IT firm SITA, the airline is using a custom built app for the Glass system which enables Upper Class Wing staff members to identify passengers as they approach a...
JWT MENA reports on "Muslim hipsters” paving the way for an era of integration
Opening up significant brand opportunities
In its latest deep dive into consumers trends, JWT MENA Brand Intelligence, part of the world’s best-known marketing communications brand, sheds light on Mipsterz , a growing cultural phenomenon of young, hip and edgy Muslims who are paving the way for a new era of Musl...
Ad Fusion Media launches En Route Middle East
Fujairah-based Ad Fusion Media has unveiled its new travel publication, En Route Middle East, at a ceremony held at Oceanic Resort and Spa, Khorfakkan. Officials including Dr. Abdul Rahem Jassim -Fujairah Tourism and Antiques Authority, Mr. Ghassan El Habbal -Fujairah TV, Mr. Jaya Arunasalam, CEO TravelerVIP ...
Coca-Cola creates rainbows to celebrate 20 years of our #RainbowNation
In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy a...
-
Borhan El Kilany - Senior Executive Vice President, Marketing and Business Development at
"Youth are concerned with what’s ‘cool’ right now. This is shaping the whole commercial environment. Look at retail in general, and at fashion especially. When you look at what Zara and other retailers are doing, they develop 13 or 14 varieties and colours per season to satisfy the trend for impulse buying rather than the physical need. And we are part of that culture. If a food brand launches a new product, young people will try it and perhaps enjoy it in the short term. But the need is not there for long because they want what is new. You…
-
Lebanese Creativity Shines on Social
By Ema Linaker
During my regional roadshow tour to Lebanon, I was very excited about hearing and experiencing the budding social media scene in Beirut. Like many countries in the Middle East, I found that the use of social media in Lebanon has become a hot bed of creativity and bravery as both brands and companies are starting to experiment with social as a real driver of business. Over the past decade internet usage has doubled in the country, creating a large network of people who use social on a daily basis. In actual fact almost half the country are actively engaging on…
|
Dubai TV 2014
|
   |
