• Red Hat Introduces OpenShift Commons Community to Drive Innovation in Open Source Platform-as-a-Service

  • UAE’s retail sector innovates to take on advanced economies

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Incumbents as attackers: Brand-driven innovation Incumbents as attackers: Brand-driven innovation

Big companies are finding growth in new markets by harnessing an underused asset—their brands. At a time of stagnating markets,…

Are advertisers thinking about their ads resonating? Are advertisers thinking about their ads resonating?

Creating an ad is a complex process. From initial positioning and concept development to the final copy and media plan,…

“In the Era of Wireless Technology, Middle East CIOs Should Not Follow a ‘One Ven “In the Era of Wireless Technology, Middle East CIOs Should Not Follow a ‘One Vendor-Provides-All’ approach”, says Expert

For small organizations in the Middle East, there are some obvious advantages of buying all or most of the IT…

Online purchase intention rates soar Online purchase intention rates soar

Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain…

Apple Pay Picks Up Steam Apple Pay Picks Up Steam

Last year’s Apple Pay launch helped raise the profile and prospects of mobile payments going mainstream in the US. In…


FACE 2 FACE
  • Michael O’Rourke, President, New York Festivals Michael O’Rourke, President, New York Festivals
    “As we do every year, we’ve modified and molded the categories to what’s happening in the industry based on our own internal research, combined with valuable feedback from the advertising community. Based on that, we’re excited to announce that Package Design will be a separate competition from Design, highlighting the importance of this very specialized discipline.” Said Michael O’Rourke, President, New York Festivals 2015. Here’s a Q&A with him throwing more light on this year’s NYF….. 1. New York Festivals unveiled a spectacular new trophy this year, why now, and what has the response been to the new design so…
OPINIONS
  • BIG DATA – BIG PROBLEM

    By Ema Linaker

    One of the main buzzwords of the past five years has been ‘big data’, seemingly coming out of nowhere to dominate headlines in the marketing and business analytics press. Despite the sudden hype around it, however, the unstructured and large data sets signified by ‘big data’ actually represent huge potential for the modern marketer. It is becoming increasingly clear that big data is enabling a new approach to marketing, one where brands enact a fast, dynamic marketing strategy informed by data streams that are constantly updated in real-time.  An example of this lies in how deep data analytics can be…
KFC delivers by helicopter in Dubai