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FACE 2 FACE
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Mukundu Kumaran, Founder and CEO C1X
“It is important to understand that in today’s complex and proliferated World Wide Web, getting to the right audience at the right time becomes the most important aspect .That is when you can claim to reach out to an audience when they are receptive. This whole process actually looks easy but complicated technically given you have multiple stakeholders within your stack, your publisher partners, your advertiser partners, your large DSP partners, ATDs etc; all of the mentioned have to be on the right time at the right place to ensure you have a process that is fully fool proof when…
OPINIONS
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Smart Message for Citizen Engagement to Boost Smart Gov Services Uptak
In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80% by 2018. To turn this figure into a reality, government officials have been asked to raise awareness of the smart government services available to citizens. Broken down, this is no mean feat. Specific lines of communication have to be opened up to better engage with end users and promote the availability of the government…
VIDEO
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MENA region’s largest video billboard
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