A Six Step Guide to successfully converging communications and marketing
New research by Weber Shandwick reveals digital media, content creation and corporate reputation are driving greater integration of CCO and CMO functions
A subtle but fast-growing shift is taking place in companies across industries and the world: the convergence of the corporate communications and marketing ...
Branding Dubai:Top destination for Global Events and Exhibitions
As the global financial crisis continues to grip the world’s most advanced economies, the UAE holds prime position - amongst a handful of nations, the Middle East giant stands well positioned for growth, boasting an optimistic business community and robust investment opportunities.
Ranked fifth in financial s...
Capillary Technologies Raises $14 Million Series B Funding
Capillary Technologies, the market leader in cloud-based retail customer engagement management, today announced that it has closed a $14 million Series B round of venture financing.
This new investment adds to the $17 million of Series a funding received in 2012, providing a sizable balance to fund continued g...
The Arab Online Games: Number of MMO games available in Arabic have grown by 23% over the past two years
A report by the Arab Advisors Group provides an insightful and comprehensive look into the Arab online games market. The report investigates major online gaming trends and developments in the region.
With the emergence of the free-to-play model, demand for online games has increased in the Arab World during t...
JWT Cape Town On The Move
As JWT celebrates its 150th anniversary this year around the globe, JWT Cape Town has one more reason to commemorate 2014 as a special year in the agency’s history.
Since 1928 JWT has been supporting clients’ brands and businesses in South Africa, and recently, the Cape Town team moved into a brand new home in...
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Alisun Armstrong, Executive Director, Midas Awards World’s Best Advertising™
“There’s really no hard science to invoke here, but I could make some observations and a few very grand generalizations… like campaigns from Asia-Pacific and Middle East & Africa seem to use more emotional appeals, while those from North America tend more towards splash and pizzazz. Work from North America also tends to include more campaigns for credit cards and banking technology, while I feel like I see more annual reports and conventions/live event work from Europe.” Said Alisun Armstrong, Executive Director, Midas Awards World’s Best Advertising™ In this interaction, Alisun talked all about the 2014 Midas Awards, which honors…
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Advertising icons rock the stage @Cannes Lions 2014
Street dancers were dancing to the beat of loud drums as I walked towards the Palais, the venue for the festival. It was the perfect herald for the day to unfold. The rock stars of the global advertising and marketing world came, dazzled and conquered the minds of the delegates hanging on to their every word. Sir Martin Sorrel, Chief Executive WPP; Maurice Levy, Chairman, CEO Publicis Groupe; Dick Costolo, CEO Twitter; Philippe Dauman, President and CEO, Viacom Inc; Keith Weed, Chief Marketing and Communications Officer, Unilever; Marc Pritchard, Global brand building officer, Proctor and Gamble; Sir John Hegarty,…
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Sequoia Saudi Arabia TVC
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