• eBay to launch its first ever global campaign

  • Thomson Reuters and ESCA to Host 9th Regulators Summit in Abu Dhabi

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Online browsing and buying rates vary by category Online browsing and buying rates vary by category

E-commerce makes it simple for consumers to browse and buy with just a click. If digital retailers and marketers are…

How a car is the information superhighway for marketers? How a car is the information superhighway for marketers?

Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base…

5 ways to win with Generation Z 5 ways to win with Generation Z

Although they are adjacent generations, Gen Y (Millennials) and Gen Z have a number of major differences. Gen Z is…

Can radio reach boost TV tune-in? Can radio reach boost TV tune-in?

In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote their programming across platforms, including…

Do people actually use Apple Passbook? Do people actually use Apple Passbook?

Apple Passbook lets users store passes such as event tickets, retail coupons, store cards and boarding passes on their Apple…


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  • Spencer Moody, Regional Strategy Director – Initiative UAE Spencer Moody, Regional Strategy Director – Initiative UAE
    “Digital media is huge in the region and will continue to grow. Advertisers have already begun shifting more of their marketing dollars from offline to online and rightfully so. Our offline media partners are investing heavily in their online capabilities in order to effectively reach audiences and secure advertising budgets that would otherwise be lost.” Said Spencer Moody, Regional Strategy Director – Initiative UAE in an interview with MediAvataar MENA. Here’s the complete Q&A with him……  MediAvataarME: Initiative’s M&M nominations have already picked up major marketing awards. Please tell us more about the nominations and wins. Spencer: Initiative MENA’s entries for…
OPINIONS
  • What’s the Future of Social Media? Where Will We Be In 2020?

    By Ema Linaker

    Gosh how our lives have changed in Just over a decade. Can you even remember a time without Facebook, Whatsapp, Twitter, Instagram or YouTube? Their was a time when you didn’t find out your best friend in college was pregnant on Facebook or connect with colleagues around the globe via a Whatsapp group. Our lives were offline, not revolving around a constant stream of micro content and #selfies.  Facebook has without doubt disrupted and changed the way the world communicates in just over 10 years. Communicating and marketing using social behaviours, triggers and ways of engagement have become paramount to…
Uae Exchange Money Majlis 2014 English TVC 30sec