• Maxus makes marketing as easy as Pie

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Building a business case for your brand Building a business case for your brand

Key questions to ask as you grow The start of any brand initiative is accompanied by an array of emotions:…

Dubai Lynx Welcomes Thea Skelton as Festival Director Dubai Lynx Welcomes Thea Skelton as Festival Director

Thea Skelton is joining Dubai Lynx to take up the role of Festival Director. Thea originally from the UK has…

Asymmetric Marketing—Small Investments for Big Returns Asymmetric Marketing—Small Investments for Big Returns

The concept of asymmetric warfare was first popularized by Andrew J.R. Mack’s 1975 article “Why Big Nations Lose Small Wars”(1).…

2016 BrandZ Top 100 Most Valuable Global Brands 2016 BrandZ Top 100 Most Valuable Global Brands

Transparent innovation’ pushes Google back to the top of the BrandZTM Top 100 Most Valuable Global Brands, increasing its worth…

What Trends Are Marketers Trying This Year? What Trends Are Marketers Trying This Year?

The survey from Pan Communications also revealed that 49% of US marketers are interested in trying persona-based marketing, and 41%…


FACE 2 FACE
  • Jerome Mouthon, Founder and Chairman Buzzeff Jerome Mouthon, Founder and Chairman Buzzeff
    “Given the increasing prominence of digital and online in people’s everyday lives, there has been a high demand for digital advertising. Over recent years, companies have seen a tremendous increase in consumers digesting news and information digitally rather than conventionally. There has also been a rise in online versions of publications and obviously the ubiquitous apps, allowing readers an additional platform to access their content, as they catch up with current news and stories whilst on the go.”-Jerome Mouthon, Founder and Chairman Buzzeff. In an interview with MediAvataar MENA Jerome talks about the rising upshot of digital media in the…
OPINIONS
  • Smart Message for Citizen Engagement to Boost Smart Gov Services Uptak

    By Sherry Zameer

    In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80% by 2018.  To turn this figure into a reality, government officials have been asked to raise awareness of the smart government services available to citizens. Broken down, this is no mean feat. Specific lines of communication have to be opened up to better engage with end users and promote the availability of the government…
The Powerpuff Girls soar over Dubai to celebrate on-air retu