Middle East Cashless Payments At A Tipping Point
The changing face of prepaid cards goes under the spotlight this month at the sixth Prepaid Summit: Middle East in Dubai, March 18 at the Westin Dubai Mina Seyahi.
According to Douglas Blakey, Group Editor for Consumer Finance at the event organiser’s, Timetric Financial Services, more than 150 global and reg...
Eros Group Moves to New Headquarters in Al Barsha
Eros Group, the official distributor of world-renowned brands Samsung, Hitachi, TCL, Linksys and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East, has just moved into their headquarters in Al Barsha, Dubai. Previously housed in Deira, the electronics gi...
Cannes Lions Creates New Award for Work That Shatters Gender Stereotypes
Cannes Lions today announced the launch of the Glass Lion: The Lion for Change; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.
It is the Festival’s long-held bel...
Social media fuels DMN’s start-up venture in Middle East
A virtual revolution is happening in the Arab world and start-up ventures such as DMN), a UAE-based social media and digital marketing service provider, are flourishing amid a growing online market.
Tariq Abu Samra, CEO and Head of Business development at DMN, said they saw an opportunity in 2014 to fill a gap...
A10 Networks Names Henk Jan Spanjaard to Lead EMEA Sales
A10 Networks (NYSE: ATEN), a technology leader in application networking, today announced the appointment of Henk Jan Spanjaard as vice president of EMEA Sales. In this role, Henk Jan Spanjaard will oversee sales activities, including channel partnerships across the region.
Spanjaard is a seasoned industry vet...
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Anis Zantout, Regional Digital Director-Cheil MENA
“In the age of multi-touch points, marketing solutions are not available by conventional communication. At Cheil, we produce practical and agile digital solutions via integration of ATL campaigns, experiential, and retail which are the most required to move consumers and the market. “Said Anis Zantout, Regional Digital Director-Cheil MENA in an interview with MediAvataar Middle East. Here is the complete Q&A........... MediAvataar: What is your vision for Cheil MENA’s digital department? Anis: My vision is to position Cheil to offer full service digital marketing services with strong cutting edge media, content, and technology result driven solutions MediAvataar: What do you consider has…
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How does ‘Wasta’ shape the MENA region’s Social Business landsca
By Ema Linaker
The concept of social business – defined, globally, as any business conducted on Facebook, Twitter, and other digital social networks – is set for continued growth here in the Middle East, based on the number of meeting agendas it appears on. Interestingly, however, in this part of the world, the term seems to be in serious danger of being misunderstood. While social business is very much an integral part of Middle Eastern culture, it is often referred to as ‘Wasta’ or ‘Wasata’ (Arabic: واسْطة) – a phenomenon that has absolutely nothing to do with the digital universe. For the purposes…
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'Half Pay Back' 2014 promotion UAE TVC
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