Nielsen partners with ResponseTek
Nielsen, global information and insights company, and ResponseTek, leading Customer Experience Management (CEM) software provider for enterprise brands, have formed a multi-country strategic alliance to create a powerhouse customer experience solution.
The new solution, the Nielsen Listening Platform, merges t...
Henkel Named the Dubai Lynx Advertiser of the Year
Dubai Lynx has today announced that Henkel, the global manufacturing company known for some of MENA’s best known brands, will be honoured at the Dubai Lynx Awards as the 2015 Advertiser of the Year.
Philip Thomas, CEO of Lions Festivals, commented that Henkel were "worthy recipients of this award due to their ...
Why 2015 Will Be the Year of the Chat App for Publishers and Content Marketers
Key Takeaways
Chat apps are blowing up, and people are using them to share everything they would on a traditional social network. Why aren't marketers investing in them?
For publishers wondering whether they need to get their chat app distribution strategy in order, here’s something to consider: Even China’s p...
Trimming the Fat:How to have a Lean Marketing Mix
Dieting and losing unwanted weight is the mother of all resolutions every year; almost everyone gears up for a healthier lifestyle. It’s tough and for a lot of people, including myself, we usually fall off the rails after the first few months, and then attempt to get back on track before the end of the year. ...
Q4 2014 Consumer Confidence Report
Global consumer confidence ended 2014 with an index score of 96—a decline of two index points from the previous quarter, which comes after several quarters of positive momentum.
While confidence fell slightly in every region in the fourth quarter from the previous quarter, the global index closed the year up t...
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Anis Zantout, Regional Digital Director-Cheil MENA
“In the age of multi-touch points, marketing solutions are not available by conventional communication. At Cheil, we produce practical and agile digital solutions via integration of ATL campaigns, experiential, and retail which are the most required to move consumers and the market. “Said Anis Zantout, Regional Digital Director-Cheil MENA in an interview with MediAvataar Middle East. Here is the complete Q&A........... MediAvataar: What is your vision for Cheil MENA’s digital department? Anis: My vision is to position Cheil to offer full service digital marketing services with strong cutting edge media, content, and technology result driven solutions MediAvataar: What do you consider has…
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What’s the Future of Social Media? Where Will We Be In 2020?
By Ema Linaker
Gosh how our lives have changed in Just over a decade. Can you even remember a time without Facebook, Whatsapp, Twitter, Instagram or YouTube? Their was a time when you didn’t find out your best friend in college was pregnant on Facebook or connect with colleagues around the globe via a Whatsapp group. Our lives were offline, not revolving around a constant stream of micro content and #selfies. Facebook has without doubt disrupted and changed the way the world communicates in just over 10 years. Communicating and marketing using social behaviours, triggers and ways of engagement have become paramount to…
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'Half Pay Back' 2014 promotion UAE TVC
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