• Public Cloud Services in the Middle East and North Africa Region Forecast to Reach $851 Million in 2015

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How multicultural consumers are leading smartphone adoption How multicultural consumers are leading smartphone adoption

Smartphone ownership grew to 68 percent between November and January 2014, up 9 percent from the start of 2013. And…

E-commerce: Evolution or revolution in the fast-moving consumer goods world for the M E-commerce: Evolution or revolution in the fast-moving consumer goods world for the MENA region?

Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain…

How College Students Connect (or Don't) with Brands

Peer opinion influences college students' purchases more than advertising Amid their interest in millennials, marketers look to the 19 million-plus…

How marketers in the MENA region can tap into consumer's retail therapy disposition? How marketers in the MENA region can tap into consumer's retail therapy disposition?

Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged.Today, brick-and-mortar stores…

Does Pinterest Promoted Pin Success Prove Looks Matter?

Pinterest opened up its Promoted Pins to all advertisers at the beginning of this year after tests found that these…


FACE 2 FACE
  • Anis Zantout, Regional Digital Director-Cheil MENA Anis Zantout, Regional Digital Director-Cheil MENA
    “In the age of multi-touch points, marketing solutions are not available by conventional communication. At Cheil, we produce practical and agile digital solutions via integration of ATL campaigns, experiential, and retail which are the most required to move consumers and the market. “Said Anis Zantout, Regional Digital Director-Cheil MENA in an interview with MediAvataar Middle East. Here is the complete Q&A........... MediAvataar: What is your vision for Cheil MENA’s digital department? Anis: My vision is to position Cheil to offer full service digital marketing services with strong cutting edge media, content, and technology result driven solutions  MediAvataar: What do you consider has…
OPINIONS
  • What’s the Future of Social Media? Where Will We Be In 2020?

    By Ema Linaker

    Gosh how our lives have changed in Just over a decade. Can you even remember a time without Facebook, Whatsapp, Twitter, Instagram or YouTube? Their was a time when you didn’t find out your best friend in college was pregnant on Facebook or connect with colleagues around the globe via a Whatsapp group. Our lives were offline, not revolving around a constant stream of micro content and #selfies.  Facebook has without doubt disrupted and changed the way the world communicates in just over 10 years. Communicating and marketing using social behaviours, triggers and ways of engagement have become paramount to…
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