• Interactive Video Units Outperform Standard, Preroll Advertisements

  • BOLDtalks Woman 2016 Stages Yet Another Powerful Line-Up Of Inspirational Women

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Marketing to Muslims: Too diverse to stereotype Marketing to Muslims: Too diverse to stereotype

The Muslim population is currently more than 20% of the global population and marketers have been quick to segment them…

Mobile Still Has a Long Way to Go Mobile Still Has a Long Way to Go

The voracity with which users have taken to mobile internet has once again turned digital on its head; just who…

Marketers Are Embracing Emojis to Reach Consumers Marketers Are Embracing Emojis to Reach Consumers

Emojis in Marketing Up 777% in 2015 Emojis, or digital picture characters, are being used 777% more by marketers, nearly…

Create experiences not transactions Create experiences not transactions

Shopper expectations are set by their best experience To earn loyalty, retailers need to delight shoppers, not just persuade them…

How World Leaders use Snapchat How World Leaders use Snapchat

Snapchat is the fastest growing social media platform and, according to the latest statistics, almost two thirds of its users…


FACE 2 FACE
  • Anton Rublevskyy, Founder & CEO Contentmart.com Anton Rublevskyy, Founder & CEO Contentmart.com
    “Studies and market trends have proven that the freelance market has gained much hype during recent times. Moreover, it doesn’t seem to be a short-term demand; instead, it holds much potential for almost every business in any stage of development. Everything is getting techno-savvy. Hence, the demand for high-quality content is definitely growing with the tremendous increase in internet users, social media channels and more. The freelance world is taking an uphill vis-à-vis ongoing consumer behavioural trends. Today, everybody wants to work as per his/her own convenience while the concept of 9 to 5 working is gradually fading away.” Said…
OPINIONS
  • Smart Message for Citizen Engagement to Boost Smart Gov Services Uptak

    By Sherry Zameer

    In the wake of the UAE government ‘paperless’ project – with more than 96% of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80% by 2018.  To turn this figure into a reality, government officials have been asked to raise awareness of the smart government services available to citizens. Broken down, this is no mean feat. Specific lines of communication have to be opened up to better engage with end users and promote the availability of the government…
UAE Vision 2021 - TVC