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Retail Outlook 2020: Pop-ups – A panacea for the retail sector? Retail Outlook 2020: Pop-ups – A panacea for the retail sector?

Credit Suisse publishes study on the prospects for the Swiss retail sector Credit Suisse published the annual "Retail Outlook" study…

6+ New Year’s Resolutions To Make So You Can Grow on YouTube in 2020 6+ New Year’s Resolutions To Make So You Can Grow on YouTube in 2020

As the new year — and decade — begin, here are six-plus totally stick-to-able YouTube Resolutions along with tips, tools,…

Walmart launches self-serve ad platform Walmart launches self-serve ad platform

Walmart Media Group Expands Sponsored Search Offering  Walmart has been investing in building a robust in-house advertising offering through Walmart…

Trends in social media for 2020 Trends in social media for 2020

With over fifteen years of experience in the global digital market, Brazilian Tiago “Tito” Ribeiro is one of the world's…

Allbirds vs Amazon Tells Us One Thing – Amazon Is Coming for CPG Brands Allbirds vs Amazon Tells Us One Thing – Amazon Is Coming for CPG Brands

In late November, Joey Zwillinger, founder of direct-to-consumer (DTC) natural footwear brand Allbirds, revealed that Amazon launched a near-identical private…


FACE 2 FACE
  • Alok Gadkar, Managing Director & Executive Creative Director, The Classic Partnership Alok Gadkar, Managing Director & Executive Creative Director, The Classic Partnership
    Was advertising always what you wanted to pursue? You could say advertising pursued me even since I learnt how to talk. As a child I grew up listening to client briefs at home. Last minute artworks, packaging that needs to get into exports, colour correction, bromide, CMYK, printing effects...these were the terms I learnt before I learnt anything else. How? Well my dad had his own small little agency with a few very interesting clients. They not only kept him busy but also inspired me to pick up the brush and rubber solution before I was in grade 7. Those…
OPINIONS
  • Marketing Technology Trends for 2020 Marketing Technology Trends for 2020

    By Opinions

    We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitement and a new set of challenges. The year 2020 is sure to be one such new beginning. On the marketing front, I am expecting a lot of exciting martech trends and changes this year. While 2019 saw the emergence of a lot of ideas, 2020 is going about the maturation of those ideas. This article is focused specifically on trends in marketing from technology perspective. It covers insights and benchmarks which will help…
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MENA region’s largest video billboard