• Oracle Board Appoints Larry Ellison Executive Chairman and CTO

  • CLIO Awards 2014 winners announced

  • Serial entrepreneur Mohammed Johmani launches Entrepreneurs Without Borders

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What's the real return in investment from online advertising expenditure? What's the real return in investment from online advertising expenditure?

With more people watching and buying online than ever before, advertisers are diving head first into digital to reach their…

Nearly 56% of marketers worldwide plan to up brand awareness spending Nearly 56% of marketers worldwide plan to up brand awareness spending

In today’s increasingly competitive marketplace, consumers are spoiled for choice when it comes to brands. Never before has there been…

Will consumers pay more for eco-friendly, locally sourced food products Will consumers pay more for eco-friendly, locally sourced food products

Consumers may say they look for high quality when they choose groceries at the supermarket - or that they would…

Are you using the right colour palette in your mobile campaigns? Are you using the right colour palette in your mobile campaigns?

Are you using the right colour palette in your mobile campaigns? If not, you could be missing a chance to…

Trust is the foundation for any healthy relationship: Same goes for the Media! Trust is the foundation for any healthy relationship: Same goes for the Media!

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers…


FACE 2 FACE
  • Alisun Armstrong Executive Director, International AME Awards Alisun Armstrong Executive Director, International AME Awards
    "The Social Benefit category group draws more and more entries every year, and every year there are more contenders for the Green Award. It’s wonderful. The winners have all involved clever uses of technology to get their message across. The first, “Save as WWF” from Jung von Matt in Germany, encouraged people to refrain from printing by creating a PDF conversion app; the 2013 winner, “CNN Ecosphere” from CNN International—also in Germany—developed a digital ecosystem in the form of a real-time visualization of the conversation surrounding the UN’s climate change conference, COP 17. Last year’s winner replicated Earth Hour by…
OPINIONS
  • Top 10 new Social Media trends in Middle East

    By Ema Linaker

    According to ‘The Arab World Online 2014: Trends in Internet and Mobile Usage in the Arab Region’ report, there are now more than 135 million internet users in the Arab region of which over 71 million active users utilise social networking technologies. These staggering figures reflect the growing dominance of social media in the region and beyond. So what’s changed in the world of social here in the Middle East over the course of this year? CONSUMER MOBILITY Mobile penetration in the Gulf and in the UAE in particular is phenomenal. Smartphone penetration in the UAE is close to 200…
Uae Exchange Money Majlis 2014 English TVC 30sec