• Four Communications wins PR mandate for ShopGo

  • Global Market Research Company “haystack" Expands Operations In Middle East

  • Coca-Cola appoints Marcos De Quinto as its new CMO

HEADLINES
TOP STORIES
Familiarity can breed contempt when it comes to ad retargeting Familiarity can breed contempt when it comes to ad retargeting

Repeated, or retargeted, advertising can annoy many consumers and ads for products seen after a consumer has finished researching a…

Why Watch Online TV? It Makes Life Easier Why Watch Online TV? It Makes Life Easier

The option to watch TV shows online means no more rushing home to catch the latest episode of a favorite…

Middle East offers golden opportunities for consumers in their golden years Middle East offers golden opportunities for consumers in their golden years

Around the globe, aging consumers’ needs are not being fully met. This missed opportunity for retailers, manufacturers and service providers…

How food retailers and brands will find it difficult to stimulate growth How food retailers and brands will find it difficult to stimulate growth

Stimulating growth in the food market is difficult for retailers and brand owners alike, but anecdotally it’s more difficult for…

Online browsing and buying rates vary by category Online browsing and buying rates vary by category

E-commerce makes it simple for consumers to browse and buy with just a click. If digital retailers and marketers are…


FACE 2 FACE
  • Spencer Moody, Regional Strategy Director – Initiative UAE Spencer Moody, Regional Strategy Director – Initiative UAE
    “Digital media is huge in the region and will continue to grow. Advertisers have already begun shifting more of their marketing dollars from offline to online and rightfully so. Our offline media partners are investing heavily in their online capabilities in order to effectively reach audiences and secure advertising budgets that would otherwise be lost.” Said Spencer Moody, Regional Strategy Director – Initiative UAE in an interview with MediAvataar MENA. Here’s the complete Q&A with him……  MediAvataarME: Initiative’s M&M nominations have already picked up major marketing awards. Please tell us more about the nominations and wins. Spencer: Initiative MENA’s entries for…
OPINIONS
  • What’s the Future of Social Media? Where Will We Be In 2020?

    By Ema Linaker

    Gosh how our lives have changed in Just over a decade. Can you even remember a time without Facebook, Whatsapp, Twitter, Instagram or YouTube? Their was a time when you didn’t find out your best friend in college was pregnant on Facebook or connect with colleagues around the globe via a Whatsapp group. Our lives were offline, not revolving around a constant stream of micro content and #selfies.  Facebook has without doubt disrupted and changed the way the world communicates in just over 10 years. Communicating and marketing using social behaviours, triggers and ways of engagement have become paramount to…
Uae Exchange Money Majlis 2014 English TVC 30sec