• Dubai's DMF to kick off with Twitter Executive

  • Winners announced for Middle East Event Awards 2013

  • Mediaquest acquires 30% stake in Whiteme.net

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70% of the brands in the MENA region have mobile at the top of their priority lists 70% of the brands in the MENA region have mobile at the top of their priority lists

80% of the brands in the MENA region who are engaged in digital advertising are still in the infancy stage…

Boom time for Dubai events industry

Businesses are being given the chance to learn how to benefit from the millions of dirhams being generated by the…

Freedom is key to sustainable business-Sir Bob Geldof Freedom is key to sustainable business-Sir Bob Geldof

Two celebrated achievers stirred conversation among more than 80 of Dubai’s C-suite executives over a breakfast at the city’s Capital…

Women are more trusting of word of mouth information- quite predictable right? Women are more trusting of word of mouth information- quite predictable right?

With mobile penetration continuing to grow significantly in the Middle East, consumers’ perceived value of mobile marketing is not yet…

Is every brand a content brand? Is every brand a content brand?

The entire buzz about content creation by every brand has been pushed to heights. Somehow all the marketers now have…


FACE 2 FACE
  • Yousef Abu Mutawe, CTO, Zain, Jordan Yousef Abu Mutawe, CTO, Zain, Jordan
    CTO, Zain: “Data growth is the biggest challenge in today’s telecom market.” Yousef Abu Mutawe, CTO, Zain, Jordan is delivering the opening keynote on Day Two of the Broadband MEA conference, taking place on the 19th-20th March 2013 at the JW Marriott Marquis Hotel, Dubai, UAE, Dubai, UAE. Ahead of the show we speak to him on Zain’s activities in the past year and the challenges it is facing in the next one. 1.What major developments have there been for the broadband industry in your region over the past year? In the past year the major step for Zain was…
OPINIONS
  • Through the Lens of the Digital World

    By Pritesh Patel, MD- India & Middle East- Komli Media

    The Digital industry has grown from mere 30mn users to over 100 mn. With this growth marketers are evolving and now know how to use the digital medium for their brands, though there is still scope of improvement with this adoption, as some marketers are still dubious on selecting advertising on digital or mobile. The marketer today is on the web consuming content and is engaging deeper to meet every touch-point of a customer on various digital mediums. However, brands seem to be hesitant in exhaustively leveraging this medium for advertising themselves. With generation Y virtually living their lives across…
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