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How to maximise your return on Influencer Marketing in China How to maximise your return on Influencer Marketing in China

KOLs and live-streaming now integral to social commerce in China: Ebiquity report Ebiquity launches a new report to guide marketers…

Wine and champagne brands pop the corks as brand values grow in post-COVID world Wine and champagne brands pop the corks as brand values grow in post-COVID world

Moët & Chandon is the most valuable wine and champagne brand in the world, valued at US$1.4 billion Moët &…

Millionaires are on the Move Again Millionaires are on the Move Again

A tsunami of private capital has left Russia and Ukraine, the UK has lost its wealth hub crown, and the…

The Top Downloaded Apps in 2022 The Top Downloaded Apps in 2022

Whether they’re providing a service like ride-sharing or acting as a mere source of entertainment, mobile apps have become an…

Loneliness in gen Z Loneliness in gen Z

Younger generations are expressing a need for deeper engagement and more authentic social interaction, but can they find it online?…


FACE 2 FACE
  • Q&A with Abdul Majid Khan,COO & Vice-President - Global Revenue Q&A with Abdul Majid Khan,COO & Vice-President - Global Revenue
    In the interview below, Abdul Majid Khan,COO & Vice-President - Global Revenue discusses his thoughts on New distribution models and monetisation strategies and to take NKN Media to new heights. 1.Hi  Majid Khan. Thanks for joining us at MediAvataar MENA. Can you tell us more about yourself and NKN Media? Hi Ashima, I am delighted to be here, thank you all for having me at MediaAvataar. NKN Media has always believed in diversification and have indulged in various platforms naming Travel Media, (Inflight Magazine, Airport & Airline advertisements), Television, Digital, Radio, Cinema, and OOH right from its inception in 1999.…
OPINIONS
  • The changing news habits and attitudes of younger audiences The changing news habits and attitudes of younger audiences

    By Opinions

    In 2019, the Digital News Report looked at how young people get their news,1 finding stark differences in news consumption and behaviours among younger people, including a greater reliance on digital and social media and a weaker identification with and loyalty to news brands compared with older groups. Three years later, we now turn our attention to how young people’s news habits and attitudes have changed amid rising concerns about news distrust and avoidance, increasing public attention to social issues such as climate change and social justice, and the growth of newer platforms such as TikTok and Telegram. Here, we…
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MENA region’s largest video billboard