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FACE 2 FACE
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Gayle Mandel, Executive Director, AME Awards
"This year AME expanded its competition categories to showcase effective campaigns whose goals are to encourage social good and beneficial behavior that result in positive movement and outcome for individuals, causes, society, and the welfare of animals and the environment. AME’s Creativity for Positive Impact categories include 6 distinct categories. But most importantly, aside from a revised roster of categories, I’m especially excited about the inception of the AME Advisory Council, their experience and wise counsel will infuse AME with added agility." Said Gayle Mandel, Executive Director, AME Awards. In this interview, Gayle breaks down the AME awards process, giving us insight…
OPINIONS
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Engendering customer loyalty in the Digital age
By Opinions
The rise of digital-native retail brands offering highly competitively priced products with rapid home delivery services continues to increase pressure on the wider retail sector. Amazon, for example, with its low overheads and streamlined distribution service, has expanded into markets globally at the expense of many traditional bricks-and-mortar retailers. This has led to many labelling it the ‘retail killer’. The reality, however, is somewhat more nuanced. But what consumers want – and arguably have always wanted – is the lowest price for their desired item. While not rocket science, it’s only since global e-commerce gained serious momentum in the past…
VIDEO
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MENA region’s largest video billboard
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