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Effie Index recognises companies that deliver measurable business results for clients WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index. The award, which WPP has won for the last eight…
Zenith Appointed as Ralph Lauren Agency of Record for Global Media Strategy and Buying Ralph Lauren announced that it is refreshing its marketing partners in support of its Next Great Chapter strategy to deliver long-term sustainable growth and value creation.…
Use of location data. Strength through collaboration. Unexpected media placements gain attention. Making use of location data, the importance of collaboration between agencies and utilising unexpected media placements to gain attention, are the three key themes, finds WARC, following its…
New York Festivals AME Awards Announces Winners; Happiness / An FCB alliance, Belgium Earns AME Best of Show and Regional Platinum - Europe Regional Platinum Awards go to ADK Taiwan and McCann New York/McCann Health New York, the AME Green…
A collaboration between ACT Responsible and WARC Rankings Trash Isles #1 campaign | BBDO New York #1 agency BBDO Worldwide #1 network | Amnesty International #1 brand The Good Report is a unique ranking of the world's best use of…
The renovated Amsteldok building brings together 15 WPP agencies into a single location WPP marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy. Each WPP campus is designed to provide world-class…
Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President WFA has announced a new leadership team and elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new President. He will serve a…
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published . That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018.…
For the first time, the strength of the duopoly is reducing the pool of ad money available to other online media owners WARC Global Advertising Trends - The Duopoly WARC, the international marketing intelligence service, has found that of the…
AME Awards for the World's Best Advertising and Marketing Effectiveness has announced the Finalists for the 2019 competition. The 2019 AME Grand Jury representing 5 regions from around the globe, evaluated entries to select this year's Finalists from entries submitted…
