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Global pitch decision in favour of Omnicom Group, with a long-term partnership planned to launch under the name ‘Team X’ beginning January 2022 Mercedes-Benz is bundling its global media, brand and performance marketing activities across all phases of the customer…
New York Festivals Will Celebrate TV, Film and Radio Storytellers in a Virtual Ceremony October 12th The New York Festivals Lifetime Achievement Award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their…
Pineda to co-lead in developing the agency's creative output across all clients and brands. TBWA\RAAD has announced the promotion of Alex Pineda to the role of Executive Creative Director, as the agency continues to grow its creative unit. Pineda, who…
TBWA\RAAD today announced the appointment of Marianne Sargi to the role of Head of Production, effective immediately. Marianne will work closely with the production team at TBWA\RAAD to drive integrated productions for the agency’s clients across the Middle East, including…
New York Festivals® AME Awards® , world-wide since 1994, has announced the 2021 Finalists. The 150+ members of the 2021 AME Grand Jury panel comprised of CEO’s CCO’s, Founders, Managing Directors, Chief Strategy Officers, and creative executives selected Finalists from…
TBWA\RAAD and KFC MENA took the Grand Prix at the 2021 WARC Prize for MENA Strategy for ‘Shift +K+F+C’, their unique cheat code campaign that helped users score a limited-edition menu item. The WARC Prize for MENA Strategy uncovers and…
According to data from YouGov BrandIndex, which tracks the overall performance of brands across a range of consumer perceptions, no brand in UAE saw a higher rise in their Ad Awareness last month than the fuel and convenience retailer ADNOC…
Baskin Robbins Middle East has awarded its digital content and social media mandate to Isobar UAE, following a multi-agency pitch. Isobar will be responsible for delivering highly personalised content and brand authenticity while providing a consistent, high-quality brand experience. The…
Technology, amplified experiences, agile creativity and belief-led bravery lead to commercial success WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning campaigns of this year's Cannes Creative Effectiveness Lions,…
McCann Worldgroup Earns Network of the Year, IPG is Holding Company of the Year, The Royal Australian Mint Earns Brand of the Year Serviceplan Group Recognized as Independent Agency of the Year; Regional Agency of the Year Awards go to:…
