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Conference helps brands adapt to the evolving marketing space As lifestyles become ever more digitized with technology serving as an enabler, brands are now able to communicate with even greater precision. This evolution in consumer behavior, coupled with better technology…
A frequent question I hear from senior global marketers is, "how can I maximise ad transference?" It's a sensible question. As zero-based budgeting grows in popularity, the opportunity to save costs by producing one ad that can be used in…
New York Festivals® AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ is now accepting entries for the 2018 competition. “The AME Awards has a 24-year legacy of rigorously monitoring the advertising industry and honoring global campaigns that successfully…
New York Festivals Midas Awards & Skitish Media Present Funny Money: A Night with James Altucher and Live Comedy Stand Up Performances by Comedians Yamaneika Saunders, Joe List, and Mark Normand New York Festivals® Midas Awards® for the World’s Best…
Grey Group has announced the appointment of Kamil Kuran as Group Chief Executive Officer, Grey MENA. In his new role, he will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East, and Africa. “We are currently…
WPP’s Government and Public Sector Practice announce the appointment of Sean Howard to the role of Global Managing Director. The Government Practice works with government policymakers and communicators worldwide to help them deliver their policy objectives. Since launching in 2012,…
Saeidi to build an agency of the future with new spirit, vision and ambition J. Walter Thompson announced the appointment of Sasan Saeidi as CEO for the agency’s Gulf operation, leading the Dubai, Kuwait and Qatar teams. Saeidi took…
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together - activating against our unrivalled purchase journey…
Anna Wintour to accept Brand Visionary honor at the gala on Oct. 18 in New York Classroom Crowdfunding nonprofit DonorsChoose.org to receive Brand Save honor Adweek, the leading resource for marketers, today announced the recipients of its 2017 Brand Genius…
It might sound extreme to suggest that advertising could die but if serious actions aren't taken soon the advertising industry is going to turn off consumers for good. Receptivity to advertising is essential for marketers to build brands and encourage…