ADVERTISING
InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, has expanded its relationship with WPP by awarding it the global public relations business for its Mainstream and Upscale brands. The global consolidation of PR responsibilities will now be…
TikTok has concluded its search for a global media partner, appointing PHD as its Global Agency of Record to manage media planning and buying duties across all channels in international markets outside of China. The appointment is effective immediately and…
Kantar examined the online giant’s advertising efforts across various media from July 1 through July 16. This year Amazon extended its annual Prime Day sale into a two-day event, and by all accounts it was a record-breaking success. To understand…
TBWA\RAAD has announced today the implementation of a new creative structure at its Dubai headquarters, effective immediately. The new formation confirms Executive Creative Director Manuel Bordé as the sole leader of the agency’s creative output and elevates award-winning talents Alberto…
Now more than ever, global consumers are flirting with and cheating on their favorite brands—many of which they’ve held near and dear for years. Whether they’re doing so to stay current with the latest trends or to simply try something…
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising…
WARC, the global authority on advertising and media effectiveness, has today released the shortlist of the WARC Prize for MENA Strategy 2019, a search for the best strategic marketing thinking that has driven results in the Middle East and North…
The fast-food brand has achieved the highest uplift in Ad awareness in KSA during June Domino’s Pizza’s new digital adverts around having a safe Eid and introducing their new delivery rates have helped the brand achieve greatest uplift in Ad…
WPP announced the acquisition of a majority stake in Italian technology-driven creative agency, AQuest. AQuest’s expertise includes innovative UX and UI design, production, consumer experience and activations for clients such as Gucci, Bulgari, Mercedes, Poliform and Smeg. Based in Milan and…
To coincide with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has today released 'Anatomy of Effectiveness', a white paper for brand marketers and advertising agencies alike, highlighting five key…
