Over the next four weeks, thousands of children in the Gulf are expected to get creative by taking part in a programme that highlights the importance of dairy nutrition. In the lead up to World Milk Day on 1 June. Anchor, a dairy brand produced by Fonterra, the world's largest dairy processor, is raising awareness about the importance of milk in the diet of growing children.

The month-long initiative will include a range of activities that showcase dairy's nutritional benefits and help children understand where milk comes from, answering some age old questions, such as "How does a cow turn grass into milk?" and "Why is milk white?".

Milk Education Programme in Schools

As part of The School Milk Project, Anchor has produced a fun learning pack with facts, puzzles, questions and stickers to teach the children everything they need to know about milk. There will also be a team of specially-trained staff to deliver informative presentations on milk to school teachers as a means of further strengthening the campaign. 

'Draw Your Dream New Zealand Farm' Competition

From 20 May to 20 June, all children aged between six and ten across Qatar, Bahrain and the UAE, can explore their imagination by entering the 'Draw Your Dream New Zealand Farm' Competition. The participating children may draw, paint or crayon their dream New Zealand farm for a chance to win an all-expenses-paid family holiday to New Zealand, the home of Anchor. 

Participants in the online art competition can upload their drawing via the competition portal, www.AnchorNZchallenge.com from the 20 May onwards and following this, they will receive a link to their drawing online to share with friends and family and encourage them to vote for their drawings. The top five children with the most votes will be shortlisted, and the winner with the most vivid imagination and drawing skills will be chosen by a panel of independent judges. 

Entries need to include green pastures, cows and milk and are to be scanned and uploaded onto www.AnchorNZchallenge.com before 20 June. More information can be found on the same website.

Anchor is a leading global dairy brand whose parent company is Fonterra, the New Zealand based farmer-owned co-operative and largest processor of milk in the world. Since its beginnings in 1886, Anchor has been an iconic New Zealand brand, synonymous with milk and dairy innovation. Over 125 years later, Anchor is still focused on innovation and has grown into a leading dairy brand - focused on developing dairy products for people around the world. Anchor Cheese, milk powders, butter and whipping creams are already well-established amongst the food and beverage (F&B) industry in the GCC.