Dubai Lynx has today announced that it will bring See It Be It Dubai to the 2018 Festival. The initiative, powered by Neutrogena®, is an acceleration programme for women on the cusp of career progression in the communications industry in the MENA region.

See It Be It is a Cannes Lions initiative which addresses the issue of gender inequality in the creative communications industry by developing high-potential women and bringing them to the attention of the industry.

The See It Be It Dubai programme is open to women based in the MENA region working in the branded communications industry, including advertising, marketing, film-making, innovation, editorial, design, PR or for those who have an interest in a career in these disciplines. During the Festival the women will take part in a curated series of main stage seminars, behind-the-scenes jury room access, specially-designed workshops, one-to-one mentoring from a raft of the most respected, inspiring industry leaders and exclusive networking opportunities.

“We’re truly delighted to be bringing this initiative to Dubai Lynx. There is a huge amount of female talent here in the region and this is a wonderful opportunity for us to create a network of women that are empowered to achieve their full potential and pass on their learning to help others,” said Thea Skelton, Festival Director, Dubai Lynx.

The programme is an experience that raises profiles, expands contacts, builds confidence and accelerates participants down the path to leadership with Andy Roberts, Senior Marketing Director, Neutrogena® AMET saying, “Our job is to help each and every woman put her best face forward so that every time she looks in the mirror, she believes anything is possible. See It Be It is a programme that encourages women to strive for change not just for themselves but for their peers and colleagues. We’re excited to be part of something that brings together women who have such potential, courage and creativity and provide them with access and opportunity to go forward and see what’s possible in their careers and the industry at large.”

For the past number of years Dubai Lynx has demonstrated its commitment to the development of talent across the MENA region with dedicated competitions and training for young professionals and students. See It Be It Dubai is the first programme solely focussed on the issue of gender disparity in the industry and comes at a time of great change in the MENA region and globally.

In celebrating and elevating the women the initiative aims to drive and facilitate change from those working and facing the challenges within the industry. The deadline for applications is 26 February and further information can be found on https://www.dubailynx.com/see-it-be-it