A string of new business wins in the lead up to the mid-year mark has strengthened Fifth Ring's growing consumer PR offering.

In the last six weeks, the agency has signed PR agreements with leading UAE and international brands including Living Social, Four Points by Sheraton, Coffee Planet, Barakat International and the International Fine Food Festival.

This drive was supported by key additions to the PR team at the start of the year with Samantha Dancy heading up the consumer PR offering and new account manager Robyn Percy joining Fifth Ring from the UK.

Keen to develop and expand the agency's consumer portfolio, integrated communications agency Fifth Ring has placed a strong emphasis on business development in the last quarter. This focus has also seen Fifth Ring's PR team develop its existing service offering to include enhanced social media capabilities, to ensure that clients are provided with a comprehensive communications strategy, covering both online and off-line media. 

Samantha Dancy, head of Fifth Ring's consumer PR team, commented "We are delighted with the latest agreements; we feel very passionately about the clients we work with and it is this passion for, and commitment to, the individuals and teams that we represent that I believe has contributed to a very healthy conversion rate, whereby we sign agreements for three out of every four proposals we pitch."