• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Advertising & Branding RADIO We need more Emirati Representation in English Language

We need more Emirati Representation in English Language

 

Aisha Al Mazmi is a 25 year old radio presenter for Pulse 95 Radio. She’s the youngest female Emirati radio presenter and newsreader ever to host on an English language station. Born and raised in the UAE, this inspirational woman graduated from the American University of Sharjah in 2015 and is currently working on her Masters in Communication from the University of Sharjah.

She is a testament to the talent emerging out of local academic hotspots and is encouraging her peers to achieve their goals.

“I am a great example of the Emirati Millennial - we’re breaking boundaries and creating opportunities for ourselves that our parents generation didn’t have access to. My generation is excited to learn and excited to get involved in helping to shape the future of the UAE. Emirati youth consume so much media in English it’s natural that we are looking to get more involved in English language media too.”

“We want platforms to participate in and not just in Arabic. I’m in a minority as an Emirati working in English language media but I know there are so many others like me who want a chance. A good example of this is just to look at how many English language podcasts are being created by Emirati youth - we’re creating our own media so we have a voice” said Aisha Al Mazmi, Pulse 95 Radio presenter.

Aisha co-hosts the Afternoon Karak show on Pulse 95 Radio with Mikail Atiyeh which airs from 4-5pm on weekdays which covers popular culture, current affairs and youth interests. Encouraged by her university professors and her father, Aisha applied for a role at Pulse 95 Radio upon hearing that a new English language radio station was launching in the Emirate under the umbrella of Sharjah Broadcasting Authority (SBA). With the launch of Pulse 95 Radio she found a truly diverse environment where she could talk about matters relevant to her demographic.

  By MediavataarMe News Desk 27 October 2019
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • 2020 Radio Awards is Open for Entries
  • Continuous Diary Measurement (CDM) positions radio on a level playing field with other media
  • Radio’s Workplace Listening is BIGGER Than Ever
  • Why 2019 will be the Year Of Programmatic Audio
  • Winning consumer attention through radio

Latest from MediavataarMe News Desk

  • Global Village’s re-opening campaign continues to resonate with UAE residents
  • Netflix's high quality originals help the streamer sparkle at the Golden Globes
  • WARC Media Awards 2019 - Effective Use of Partnerships & Sponsorships shortlist announced
  • Carson Kressley to host Parrot Analytics’ 2nd annual Global TV Demand Awards Ceremony
  • Netflix’s New Original to Tell the Story of Spotify’s Creation
  • Recommended Reading
    2020 Radio Awards is Open for Entries  Read more...
  • Recommended Reading
    Continuous Diary Measurement (CDM) positions radio on a level playing field with other media  Read more...
  • Recommended Reading
    Radio’s Workplace Listening is BIGGER Than Ever  Read more...
  • Recommended Reading
    Why 2019 will be the Year Of Programmatic Audio  Read more...
  • Recommended Reading
    Winning consumer attention through radio  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • OMD Predicts takes the stage for the 10th edition of OMD UAE's influential event (1251)
  • Global Smartphone Demand Weak in Third Quarter of 2019 (1173)
  • Arab Youth Survey wins Best Campaign in the Middle East at MEPRA Awards 2019 (1090)
  • LinkedIn Announces Winners of 2019 MENA Talent Awards (863)
  • CNN celebrates a decade in Abu Dhabi and eyes expansion in UAE (854)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter