As part of its constant interaction with their consumers and traders, Tang has launched its new campaign "Kasban Kasban" which lasted for 60 days. The campaign was launched in Delta and Upper Egypt Governorates namely the cities of El Mansoura, Tanta, Zagazig, Menoufeya in addition to Minya and Sohag Governorates.
The campaign also provided exclusive offers for consumers and traders to help gain their trust and have a direct access wherever they are in Egypt.
"Kasban Kasban" Campaign provides several offers for traders on the 1 liter sachet by giving an extra sachet on every 12 in a special package reflecting the campaign. The campaign representatives also distributed 7 daily prizes to retailers throughout 2 months reaching 400 winners at the end of the campaign. Tang has also provided other gifts to all its consumers by giving 1 free sachet with every 2 purchased sachets from the 1 liter size. The campaign was also publicized and announced at outlets and sales points scattered around the targeted cities.
In addition to the above, Tang representatives have organized several tasting campaigns in the streets of Delta and Upper Egypt to measure consumer's satisfaction of Tang's quality and products prior to the Holy month of Ramadan where Tang is considered one of the favorite drinks on the Egyptian table.
"Millions of people drink Tang every day, therefore we have decided that 'kasban Kasban' campaign should stress on Tang's motivation to go to all its consumers where ever they are so they would enjoy its refreshing and delicious taste offering them several prizes and surprises over 60 days," said Jawad Abaza, Kraft Foods CEO Egypt and Levant, about the campaign.
Jawad added: "The secret for Tang's excellence lies in its different flavors and its wonderful taste with the vitamin C that it contains. Within the framework of our continuous efforts to satisfy the taste of all our consumers, we referred to Kraft's global R&D center to create a new local flavor 'Kammar El Din' which has been introduced specially and exclusively for the Egyptian market to be released in Ramadan along with other Tang flavors Mango, Apple and Orange. Through our strong reseller's network, we are working on providing different retail outlets in different governorates with our products specially with the advent of the Holy month of Ramadan where Tang is one of the best refreshing beverages on every Iftar table in Egypt."