Throughout the Olympic Games, M&C Saatchi will be offering agency employees free bikes called ‘Maurice Bikes’ – named after the co-founder Lord Maurice Saatchi. Playing on the ‘Boris Barclays Bikes’ initiative, it aims to encourage staff to ‘get ahead of the games’ promoting cycling as the best option during the next 6 weeks.
Further to this, as part of the Change4Life ‘Big Commute’ initiative, M&C Saatchi has also created a new Olympic themed app called ‘The Big Commute’. Targeting M&C Saatchi employees it will encourage and promote walking and cycling as the most efficient modes of transport throughout the Olympics. The initiative sets out to reward all employees who travel to work on foot or by ‘Maurice Bike.’ The ‘Big Commute’ app will capture details of how much energy individual’s burn on their new route.
Results are zapped to a score board which is placed in the reception of the M&C Saatchi office at 36 Golden Square. The individuals and agency floor with the most energy burned at the end of each week will be in with a chance of winning a range of prizes from a trip to Paris through to an extra 3 free days’ holiday. The agency floor that comes last over the 6 week period will be summoned to Boot Camp in Golden Square courtesy of a trainer at The Third Space Gym.
To encourage participation, additional posters – also designed by M&C Saatchi’s creatives - will be placed around the agency.
Elspeth Lynn, Executive Creative Director at M&C Saatchi, said: “For months we have been encouraging Londoners to ‘Get Ahead of the Games,’ and this innovative app will help our staff do just that. The app is true to the M&C Saatchi style - brutally simple and a whole lot of fun. Plus, we are offering our employees an alternative to the Boris Bike to encourage their efforts - the Maurice Bike, named after our co-founder, will be available free to all staff for the duration of the Games.”