ADVERTISING & BRANDING
Celebrating its 60th year, the Cannes Lions International Festival of Creativity is set to commemorate its anniversary with the launch of Game Changers; an exhibition and accompanying book that celebrate six decades of campaigns that have changed the landscape of…
Mindshare, an agency dedicated to innovative brand development for its clients, recently announced the appointment of Riham El Sawy as Managing Director of its Egypt office. El Sawy has amassed a wealth of experience in challenging areas in the industry…
64% of Egyptian consumers with Internet access prefer to buy new products from a familiar brand, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. The Nielsen Global…
The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation are pleased to announce nine projects that have been selected as part of the second Grand Challenges Explorations initiative. Each project will develop an innovative communication…
The Cannes Lions International Festival of Creativity is the world's largest and most prestigious annual awards and celebration of creative excellence in advertising and communications. Every year, the Festival organisers present The Media Person of the Year Award to a…
DDB Worldwide, a division of Omnicom Group (NYSE), and its Tribal Worldwide division, have garnered 12 award wins at The 17th Annual Webby Awards held in New York, with Tribal taking home 'Agency of the Year.' This marks the second…
The entire buzz about content creation by every brand has been pushed to heights. Somehow all the marketers now have a never ending belief in content marketing and power that it possesses. But are all brands content brands? In a…
Cheil Worldwide Inc., a global marketing communications network headquartered in South Korea, today announced a new vision to mark the company’s 40th anniversary of its establishment. The company also unveiled a new corporate identity reflecting the vision. Dai-ki Lim, the…
For the third consecutive year JWT Dubai hosted a morning of insight and business understandings about the region’s markets to a group of 45 MBA students from the Cass Business School in London on Tuesday 7 May, at JWT’s offices…
The Cannes Lions International Festival of Creativity has announced that this year, a selection of its world-class content will be streamed live across the globe through Lions Live - a partnership between Cannes Lions, global media agency network Mindshare and…
