DIGITAL
Earlier this year, a study unraveled a staggering number of business profiles set up on Instagram – 15 million. In March 2017 alone, over 120 million Instagram users visited a linked business website, called, emailed or sent a direct message…
The incredible speed and fluidity of social media is a marvel of our digital age. Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one…
McKinsey: Digitization to Boost Middle East GDP by Nearly USD 100 Billion; UAE FinTech Startup Trriple to Showcase Digital Payment Innovations at GITEX Digital payments will dethrone “cash as king” in the Middle East, and boost regional GDP by nearly…
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time—and still may prove to be. According to new data…
Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNAis a combination…
Gartner, Inc. forecasts that 310.4 million wearable devices will be sold worldwide in 2017, an increase of 16.7 percent from 2016 (see Table 1). Sales of wearable devices will generate revenue of $30.5 billion in 2017. Of that, $9.3 billion…
Facebook Safety for Journalists Guide now available in Arabic As part of the Facebook Journalism Project‘s goal to provide training and tools for journalists, Facebook launched Facebook Safety for Journalists. Working in consultation with the European Journalism Centre, the Committee…
Today, Facebook will begin introducing publisher logos next to articles in Trending and Search surfaces as part of their ongoing efforts to enhance people's recognition of the sources of news distributed on the platform. Publishers will now be able to…
So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed. I suspect my reaction is not that unusual and that advertisers still need to think about how their video is…
In October, we outlined what it will take to create a healthy advertising ecosystem: great experiences for people, meaningful business results for advertisers, and sustainable growth for publishers. Ad placements that are built to drive unintentional clicks run counter to…