Middle East e-commerce leader ShopGo appoints Four Communications for profile-building campaign

ShopGo, the MENA region’s leading e-commerce solutions provider, has appointed Four Communications to develop its external communications strategy and handle its press office in the region.

ShopGo is an online one-stop-shop e-commerce host that brings together all the relevant players of the e-commerce sector  from technology, marketing, shipping couriers and payment options under one platform to make selling online a quick and easy process. Through its efficient and user-friendly platform, ShopGo enables beginners and experts alike to build, manage and monitor simple and interactive online stores.

Four Communications has been appointed to raise awareness of the company’s ambitious growth plans in the region.

“We live in a social and digital era and e-commerce is booming in the Middle East, with online sales currently growing faster than offline,” said Mohanad Ghashim, CEO at ShopGo. “We want to help people understand how having an online presence can extremely positively impact the results of their business and we are confident that Four Communications will help get our message across.”

Ray Eglington, Managing Director – International of Four Communications, adds: “ShopGo is a home-grown success story in the Middle East and we are looking forward to telling its story, as the company takes the next step in its growth trajectory.”

The ShopGo account will be run by Mustafa Al-Sheikhly, Ghali Houri and Mohaned Lafi.