• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Digital The Internet of Things Creates a Full Range of Possibilities for Enterprises

The Internet of Things Creates a Full Range of Possibilities for Enterprises

 

If you've been reading about the Internet of Things (IoT) market, you're probably wondering why all the buzz is about consumer products - wearables for health improvement, smart home technologies for better control over your life, smart vehicles for safer driving. There's no question that the consumer products being hyped right now are provoking thoughtful discussions in boardrooms and lots of investments by venture firms. The reason for this is that the world has always been fascinated by ways to use technology to improve our lives. The interest in futuristic technology gives us hope that we can find solutions to complex problems and daily challenges.

Chris Gray, director, Embedded and Intelligent Systems, Red Hat says that being able to adjust your thermostat from your smartphone, however, does not fully embody the opportunity that the IoT represents. The truth is that the full range of possibilities created by the IoT continues to grow and is now being realized by enterprises across the world. The impact of these technologies is fundamentally revolutionizing the way enterprises do business and are allowing for advancements in productivity which compare with the advent of computing itself. Just imagine the transformation taking place on railways across the country. Where once a conductor manually applied the brakes when he saw a locomotive that was a little too close, rail companies are now operating with centralized systems that know the exact locations and actions of every locomotive in their network. Train speed is automatically adjusted to not only avoid collisions, but to optimize fuel consumption and improve overall efficiency, with the potential to drive an estimated $200m in profit for each 1 mph increase in average fleet speed.

So while smart phones, smart TVs, smart appliances and smart cars may continue to capture the imagination of consumers, you can see there is much to be gained with enterprise implementations. However, there is a fundamental difference when deploying IoT initiatives in enterprises. Let's explore why.

Consumer driven IoT use cases have typically been built on a two-tier architecture in which the device connects directly back to a cloud/datacenter-based service. In this model, the device transmits all data to a datacenter where analysis occurs and, if action is required, the action is then communicated back to the edge device. Fundamentally, this architecture works for consumer use cases for two reasons: availability of bandwidth and a lack of time-critical decision making.

In a consumer application, the consumer is paying for the bandwidth, so creating an application that is relatively bandwidth intensive does not impact the application vendor. Not so in the enterprise. Every byte counts. In fact, shaving a single byte from a message can save an enterprise millions of dollars in transmission costs in industrial IoT use cases. Therefore, it has become crucial for enterprise IoT architects to consider bandwidth implications in their designs.

Secondly, consumers are not overly concerned about the amount of time that it takes for decisions to be made. For example, when you tell your Nest thermometer to turn up your air conditioning by three degrees, it's probably okay if it takes a couple minutes to do so. Again, not so in the enterprise. In a mission-critical enterprise environment, decisions are measured in fractions of a second. Imagine if the under voltage sensor on your electrical grid waited three minutes to bring an additional capacity online when voltage started to drop. Entire power grids could go down and billions of dollars worth of equipment could be lost.

These considerations ultimately leave us realizing that a two-tier architecture is too slow for important data and too expensive for unimportant data. Instead, a three-tier architecture built around a new, functionally capable middle (or controller) tier has emerged. This controller tier essentially acts as a frontline datacenter; collecting, analyzing, and taking action upon data from its connected sensors and devices. These controllers are smart enough to take required action quickly, while sending only the most important summary data back to the datacenter. This concept of Near Field Processing allows for decisions to be made as close as possible to the edge of the network, and requires less data to travel all the way to the datacenter. Taking action close to the edge ultimately minimizes transmission costs and reduces decision time horizons, enabling you to go from data to decision faster and making the Internet of Things a reality for the enterprise.

In the past, only companies with the very deepest pockets were able to benefit from gathering data from distributed devices to drive better decision making and realize additional revenue. Today, the economics of the IoT architecture: the hardware, the ubiquitous nature of connectivity, big data and analysis, and customer expectations are dramatically expanding the IoT and making it possible for every enterprise – and not just consumers - to benefit.

It is important for organizations to build innovative, perhaps even futuristic, IoT solutions for customers if they want to be successful.

  By MediavataarMe News Desk 28 October 2014
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • AnyMind Group appoints Rubeena Singh as Country Manager, India and MENA
  • State of Online Video Advertising in Europe and Predictions for the Year Ahead
  • Anghami Becomes the First Arab Tech Company to Be Listed on NASDAQ Stock Exchange
  • Cisco Talos Reveals Top Cybercrime Tactics and Tips for Safe Online Engagement This Holiday Season
  • UAE to create new task force for digital economy

Latest from MediavataarMe News Desk

  • Sabre Corporation Named Among Best CEO and Best Company Culture Winners by Comparably
  • Tito Ribeiro presents the marketing digital trends for 2023
  • The Kalb Report Honored with the 2023 New York Festivals Lifetime Achievement Award
  • The One Club names three creative leaders to Board of Directors
  • New York Festivals Health Announces 2023 Executive Jury
  • Recommended Reading
    AnyMind Group appoints Rubeena Singh as Country Manager, India and MENA  Read more...
  • Recommended Reading
    State of Online Video Advertising in Europe and Predictions for the Year Ahead  Read more...
  • Recommended Reading
    Anghami Becomes the First Arab Tech Company to Be Listed on NASDAQ Stock Exchange  Read more...
  • Recommended Reading
    Cisco Talos Reveals Top Cybercrime Tactics and Tips for Safe Online Engagement This Holiday Season  Read more...
  • Recommended Reading
    UAE to create new task force for digital economy  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Aap Ki Adalat:Gautam Adani tells Rajat Sharma ‘Rahul is a respected leader, his remarks against me are only political statements’ (10775)
  • TDC Explores Latin American Typography With “Cha Che Chi” Conference (10214)
  • New York Festivals Radio Awards Announces 2023 Grand Jury (9882)
  • ZEE receives overwhelming response from advertisers for the inaugural edition of DP World ILT20 (9309)
  • Big Appetites, Smaller Wallets: Demand for Mobile Services Booms- Mobile 2023 Report (2030)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter