Leading digital media solutions company Clique Media, has been appointed by SupersonicAds (a market leader in social in-game advertising solutions) to exclusively handle sales in the Middle East, India, Pakistan and Africa markets. With this partnership, Clique Media becomes one of the only three companies in the world that can run brand engagement campaigns and direct response offers on the Facebook Credits platform.
SupersonicAds' proprietary platform, BrandConnect, allows brands to engage with consumers across 500+ leading social games with targeted, player initiated video ads and content. By engaging with these brands within their favorite applications, consumers can earn virtual currency that can be redeemed to buy products, watch movies and download music.
Commenting on this strategic partnership, Sajid Abdul Rahiman, Director of Clique Media said, "The dynamics of brand engagement have evolved with the growing presence of social networks and virtual worlds. Offers just on the offer-wall are no longer sufficient. Brands must find other ways to engage users at all levels of social networking and online gaming. SupersonicAds has taken customer involvement to the next level by taking engagement from the offer wall to in-game and social networks and promote viral seeding through competition."
James Salins, VP Business Development and Brand Advertising at SupersonicAds also added, "Our network spans over 500 of the leading game titles and publishers and reaches 50% of social game players on Facebook each day in 200 countries. Our strategic partnership with Clique Media is part of our expansion plan and commitment to the Middle East, Africa India and Pakistan markets. We are confident that Clique Media will help us remain at the forefront of the gaming revolution in these countries and deliver outstanding results for brands as well as publishers."
Currently, there are over 12 million users from the Arab world alone on Facebook's social games. Through SupersonicAds, brands can now engage with these consumers across top social games such as FarmVille, CityVille, Bejeweled Blitz, Mall World and Car Town amongst others.