With digital transformation a key priority for both governments and businesses across the region, Omnia, one of the region’s leading and most trusted brand and digital agencies, is announcing that it has been named a Sitecore Platinum Partner.

Widely considered the world’s leading web content management system, Sitecore provides the digital infrastructure needed for digital transformations of any scale and size. Digital transformation can be broadly defined as the integration of digital technology within all areas of a business in order to improve overall efficiency, competitiveness and service.

Omnia is believed to be the only privately-owned agency in the region to hold the designation. The new Sitecore Platinum certification reinforces Omnia’s expertise in digital transformation projects as it also signifies the agency’s ability to deliver on some of the largest digital infrastructure projects in the region, across a variety of sectors including government, telecoms, banking and oil & gas.

According to Omnia’s Managing Director, Adam Booth, the Sitecore Platinum designation comes at a critical time for the region’s businesses: “Digital transformation is no longer an option for businesses across the region, it is an absolute necessity if organisations want to remain competitive and poised for growth especially with Expo 2020 just around the corner.  Governments across the region are leading the charge when it comes to integrating digital infrastructure but there is more work to do, particularly amongst the region’s private sector. Our Platinum partnership with Sitecore means that we’ve never been better placed to assist businesses of any size implement the digital infrastructure they need for future growth.”

Among the recent Sitecore projects undertaken by Omnia was the development of a unified services portal and application for Abu Dhabi’s Department of Urban Planning and Municipalities, which was launched at GITEX Technology Week as part of the Abu Dhabi Smart Solutions and Services Authority’s wider announcement on progression of the emirate’s digital transformation. Other digital transformation clients include Emirates NBD, Al Yah Satellite Communications Company (Yahsat), Abu Dhabi National Oil Company (ADNOC), Saudi Arabia Football Federation and ACWA Power.

Based in Dubai with presence in Abu Dhabi, Saudi Arabia and Jordan, Omnia has worked with some of the region’s highest profile brands on a variety of transformational brand and digital projects.  With over 52 staff members representing 15 nationalities, Omnia provides strategic, creative and impactful branding & digital and social media solutions, delivered through thoughtful, senior and helpful support, every step of the way.