• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Digital Twitter reveals data on the impact of the 280-character

Twitter reveals data on the impact of the 280-character

 

80%+ and 50%+ rise seen in the use of words such as الرجاء (please) and  لو سمحت  (excuse me) in Arabic

It’s been a year since Twitter introduced the 280-character limit to the platform from 140 characters, making it easier for people around the world to express themselves in a single Tweet. With a goal to continue to deliver a platform for people to connect and share news and views, the objective was to ensure the brevity and speed Twitter is known for was not lost. One year later, on the launch’s first anniversary, Twitter has released data surrounding the impact of the 280-character limit.

In the past year, the language used across the world has evolved. When analyzing seven languages, Twitter found that since the doubling of the character limit, there has been a rise in the use of words such as ‘please’ (+54%) and ‘thank you’ (+22%). In Arabic, there’s been an 83%, 56%, 44% and 30% rise in the use of   الرجاء (please), لو سمحت (excuse me), شكرا (thank you), and  أرجوك (please) respectively. The use of abbreviations has also declined in favor of proper words. English abbreviations such as ‘gr8’ (-36%), ‘b4’ (-13%) and ‘sry’ (-5%) declined in favour of ‘great’ (+32%) ‘before’ (+70%), and ‘sorry’ (+31%).  

The new data revealed that it's easier to Tweet and Twitter is still brief. The most common length of Tweets remains small — with 140 characters it was 34 characters in English and 30 characters in Arabic, and with 280 characters it is 33 characters in English and still 30 characters in Arabic. Historically, 9% of English Tweets and 4% of Arabic Tweets hit the 140-character limit. This reflected the challenge of fitting a thought into a Tweet, often resulting in editing to fit within the limit. With the expanded 280 character count one year later, about 1% of Tweets in both English and Arabic are hitting the 280-character limit. 12% and 5% of English and Arabic Tweets sent after the expanded 280 character count are over 140 characters respectively. Globally, Twitter saw 6% of all Tweets over 140 characters and 3% of Tweets over 190 characters. This indicates that less work is needed to fit thoughts into Tweets and short Tweets remain the norm.

In addition, more questions and conversations are taking place on the platform. The number of Tweets with a question mark ‘?’ has increased by 30% and overall, Tweets are receiving more replies.

  By MediavataarMe News Desk 31 October 2018
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • AnyMind Group appoints Rubeena Singh as Country Manager, India and MENA
  • State of Online Video Advertising in Europe and Predictions for the Year Ahead
  • Anghami Becomes the First Arab Tech Company to Be Listed on NASDAQ Stock Exchange
  • Cisco Talos Reveals Top Cybercrime Tactics and Tips for Safe Online Engagement This Holiday Season
  • UAE to create new task force for digital economy

Latest from MediavataarMe News Desk

  • Sabre Corporation Named Among Best CEO and Best Company Culture Winners by Comparably
  • Tito Ribeiro presents the marketing digital trends for 2023
  • The Kalb Report Honored with the 2023 New York Festivals Lifetime Achievement Award
  • The One Club names three creative leaders to Board of Directors
  • New York Festivals Health Announces 2023 Executive Jury
  • Recommended Reading
    AnyMind Group appoints Rubeena Singh as Country Manager, India and MENA  Read more...
  • Recommended Reading
    State of Online Video Advertising in Europe and Predictions for the Year Ahead  Read more...
  • Recommended Reading
    Anghami Becomes the First Arab Tech Company to Be Listed on NASDAQ Stock Exchange  Read more...
  • Recommended Reading
    Cisco Talos Reveals Top Cybercrime Tactics and Tips for Safe Online Engagement This Holiday Season  Read more...
  • Recommended Reading
    UAE to create new task force for digital economy  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Aap Ki Adalat:Gautam Adani tells Rajat Sharma ‘Rahul is a respected leader, his remarks against me are only political statements’ (11634)
  • TDC Explores Latin American Typography With “Cha Che Chi” Conference (11063)
  • New York Festivals Radio Awards Announces 2023 Grand Jury (10776)
  • ZEE receives overwhelming response from advertisers for the inaugural edition of DP World ILT20 (10131)
  • Big Appetites, Smaller Wallets: Demand for Mobile Services Booms- Mobile 2023 Report (2971)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter