Souq Egypt, the largest online retailer in the Arab world, is attracting international fashion brands as it maintains its leadership as the top shopping destination in the Arab World for online shoppers.

Looking to take advantage of thousands of buyers already shopping on Souq.com in Egypt, Ra Sport, a leading Egyptian distributor for global fashion brands, has recently set up its own store on Souq.com Stores in a move that consolidates its retail strategy to drive better brand visibility and reach across Egypt via electronic channels

"With over 7.5 million monthly visitors to Souq.com regionally, Ra Sports recognized the tremendous opportunities that Souq presents for its brands and products, having created a real online platform that is at par with the world's best shopping sites," said Mr. Ahmed Hafez, sales manager of Ra Sports. 

"With more and more consumers realizing the many benefits of online shopping, we felt it is time to complement our network of retail stores with a virtual store that increases the visibility and reach of our brands."

Ra Sports is a leading distributor of fashion and sports brands including Adidas, DC, Dockers, GEOX, Go Sport, Levi's, Quicksilver, Reebok, Rockport, Roxy, Timberland and Vans. Established in 1989, Ra Sports today boasts over 60 fashion retail outlets across Egypt in addition to its food retail business. 

Recognized as a leading online retailer in the Arab World, Souq.com has received several prestigious accolades recently which include 'Best e-commerce Site in the Arab World' in April at the Internet Show Middle East 2012, the largest event in the region directly addressing how to innovate, strategize and excel in an online world. Souq.com also received 'Top Online Retailer in the Arab World' Award in October at Retail City Awards 2011, a global program established in 2006 to distinguish outstanding retail projects worldwide through a panel if internationally recognized leaders from the retail industry.

"Souq offers unparalleled simplicity in setting up an online store, matched with unrestricted access into regional markets, making it a must for regional and international fashion brands looking to expand or drive stronger sales," said Omar Soudodi, general manager of Souq.com Egypt.

"The Souq.com model has been extremely successful for many retailers in Egypt including those selling mobile phones and consumer electronics, as well as shoes and shirts. Souq has become one of the most visited sites in Egypt and today ranks number 46 in the Alexa website listing which is quite a feat for a website that is two and half years old. Consumers are also finding it easier and safer to shop on Souq.com thanks to numerous payment methods including cash on delivery as well as free returns if the consumer is not happy with the product or size of the garment, giving shopper complete peace of mind."

Souq makes it easy for retailers to setup online shops on Souq.com, providing a powerful yet easy to use platform that offers a high level of functionality and customization options to simplify the process of setting up, creating product catalogues in English and Arabic, along with multiple payment options to suit the preferences of almost any consumer.

Souq also provides supply chain management through its own warehousing and logistics facility which includes inventory management, fulfillment and packaging as well as quick delivery to any destination in Egypt.