• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Digital Digital is critical for those in self-isolation

Digital is critical for those in self-isolation

 

COVID-19 is on everybody’s mind and will certainly remain so for months, quarters, and years to come. The coronavirus outbreak will have many impacts on multiple industries, some extremely negative but also some positive.

Digital services are becoming critical to our society as many go into self-isolation to fight the spread of the virus. From the ability to communicate with loved ones or share a coffee remotely with colleagues via video conferencing, to entertaining the whole family with premium TV content and video games, the demand for digital is set to increase tremendously in the next few weeks. Many service providers have responded with free broadband and pay-TV package upgrades to help their consumers survive this new situation. Figure 1 is an extract from Omdia’s upcoming report on the impact of COVID-19 on consumer services. The outbreak will create some short-term opportunities in a number of areas including e-commerce, OTT video, and mobile apps but those will be short-lived as people return to some sort of normality around early 2021.

Video calling is more popular than voice calling on mobile messaging apps

The key question is which effects will last beyond 2020. Let’s start with economy. It is anticipated that the COVID-19 outbreak will initiate a global recession despite the financial packages and measures offered by many governments around the world. Industries such as tourism, transportation, and hospitality will simply fail and significantly affect consumer demand. Deutsche Bank recently updated its forecast on March 18 for 2Q20 predicting that euro-area GDP and US GDP will drop 24% and 13% year-on-year, respectively. Many financial institutions still forecast global GDP growth in 2020, anticipating a huge rebound in the second half of the year but this will be highly dependent on the effectiveness of social distancing measures. The economic outlook will have a fundamental impact on advertising spend and therefore on all consumer services which depend on it fully or partly, such as social platforms, free-to-air TV, and free OTT video services.

Another lasting effect to consider is how self-containment will make people aware of alternative ways of doing things which they may choose to continue after the crisis is over. One obvious example is working from home and how this might affect the future of work. On the media side, people will be more inclined to experience new services especially in OTT video. Smart home technology such as smart displays, video doorbells, and AI assistants will see increased adoption and find more uses among consumers.

Doing things differently tends to be enlightening as many unexpected outcomes emerge. One thing for certain is that digital will become critical and this should be seen as a positive gain for the industry, although this may translate into financial gains much later than anticipated.

 

Source: Omdia

  By MediavataarMe News Desk 04 April 2020
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • AnyMind Group appoints Rubeena Singh as Country Manager, India and MENA
  • State of Online Video Advertising in Europe and Predictions for the Year Ahead
  • Anghami Becomes the First Arab Tech Company to Be Listed on NASDAQ Stock Exchange
  • Cisco Talos Reveals Top Cybercrime Tactics and Tips for Safe Online Engagement This Holiday Season
  • UAE to create new task force for digital economy

Latest from MediavataarMe News Desk

  • Sabre Corporation Named Among Best CEO and Best Company Culture Winners by Comparably
  • Tito Ribeiro presents the marketing digital trends for 2023
  • The Kalb Report Honored with the 2023 New York Festivals Lifetime Achievement Award
  • The One Club names three creative leaders to Board of Directors
  • New York Festivals Health Announces 2023 Executive Jury
  • Recommended Reading
    AnyMind Group appoints Rubeena Singh as Country Manager, India and MENA  Read more...
  • Recommended Reading
    State of Online Video Advertising in Europe and Predictions for the Year Ahead  Read more...
  • Recommended Reading
    Anghami Becomes the First Arab Tech Company to Be Listed on NASDAQ Stock Exchange  Read more...
  • Recommended Reading
    Cisco Talos Reveals Top Cybercrime Tactics and Tips for Safe Online Engagement This Holiday Season  Read more...
  • Recommended Reading
    UAE to create new task force for digital economy  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Aap Ki Adalat:Gautam Adani tells Rajat Sharma ‘Rahul is a respected leader, his remarks against me are only political statements’ (11667)
  • TDC Explores Latin American Typography With “Cha Che Chi” Conference (11094)
  • New York Festivals Radio Awards Announces 2023 Grand Jury (10813)
  • ZEE receives overwhelming response from advertisers for the inaugural edition of DP World ILT20 (10160)
  • Big Appetites, Smaller Wallets: Demand for Mobile Services Booms- Mobile 2023 Report (2998)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter