Although some computer users may actively seek pirated software in hopes of saving money, the chances of infection by unexpected malware are one in three for consumers and three in 10 for businesses, according to a new study commissioned by Microsoft Corp. and conducted by IDC.

As a result of these infections, the research shows that consumers will spend 1.5 billion hours and $22 billion identifying, repairing and recovering from the impact of malware, while global enterprises will spend $114bn to deal with the impact of a malware-induced cyberattacks. 

The global study analyzed 270 websites and peer-to-peer (P2P) networks, 108 software downloads, and 155 CDs or DVDs, and it interviewed 2,077 consumers and 258 IT managers or chief information officers in Brazil, China, Germany, India, Mexico, Poland, Russia, Thailand, the United Kingdom and the United States.

Researchers found that of counterfeit software that does not come with the computer, 45% comes from the Internet, and 78% of this software downloaded from websites or P2P networks included some type of spyware, while 36% contained Trojans and adware. 

"The cybercrime reality is that counterfeiters are tampering with the software code and lacing it with malware," said David Finn, associate general counsel in the Microsoft Cybercrime Center. 

"Some of this malware records a person's every keystroke -- allowing cybercriminals to steal a victim's personal and financial information -- or remotely switches on an infected computer's microphone and video camera, giving cybercriminals eyes and ears in boardrooms and living rooms. The best way to secure yourself and your property from these malware threats when you buy a computer is to demand genuine software." 

The IDC study, titled "The Dangerous World of Counterfeit and Pirated Software," was released today as part of Microsoft's "Play It Safe" campaign, a global initiative to bring awareness to issues related to software piracy. 

"Our research is unequivocal: Inherent dangers lurk for consumers and businesses that take a chance on counterfeit software," said John Gantz, chief researcher at IDC. "Some people choose counterfeit to save money, but this 'ride-along' malware ends up putting a financial and emotional strain on both the enterprise and casual computer users alike."

The following are among the highlights from the consumer survey:

•64% of the people respondents knew who had used counterfeit software experienced security issues.

•45% of the time, counterfeit software slowed their PCs, and the software had to be uninstalled

•48% of respondents noted that their greatest concern with using counterfeit software was data loss 

•29% were most concerned with identity theft 

Embedding counterfeit software with dangerous malware is a new method for criminals to prey on computer users who are unaware of the potential danger. 

The IDC white paper also explored the surprising level of end-user software installations made on corporate computers, exposing another method for the introduction of unsecure software into the workplace ecosystem. Although 38% of IT managers acknowledge that it happens, 57% of workers admit they install personal software onto employer-owned computers. What is alarming is that respondents told IDC that only 30% of the software they installed on their work computers was problem-free. 65% of IT managers agree that user-installed software increases an organization's security risks. For many in the enterprise, user-installed software may be a blind spot in ensuring a secure network. 

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

The Grazia Style Awards 2013, the most anticipated and certainly the most stylish night of the year, will see the region's fashion elite come together on March 26 at the JW Marriott Marquis Dubai to toast the finest and the most influential individuals in the industry.

As anticipated, the event has - once again - attracted the most glamorous and sought-after names on today's global fashion scene: bright young things Amber Le Bon and Zara Martin playing hosts of the awards ceremony and hip young designer duo Peter Pilotto and Christopher De Vos, to name just a few of the international talents who will descend upon Dubai. 

Model and muse of the moment Amber Le Bon, the daughter of supermodel Yasmin and Duran Duran frontman Simon Le Bon, has been making waves in the modelling world as an ambassador for Moschino Cheap & Chic, the face of Smashbox cosmetics and this season's Karen Millen campaign. She has graced the pages of American Vogue, British Vogue, Tatler and Harper's Bazaar magazines and this season, even launched a capsule collection with Michael Kors, part of the designer's 'Kors Collaborations' series.

With her unique rock 'n' roll image and imitable fashion sense, the multi-talented Zara Martin has been generating incredible hype as the young woman tipped for big things in the worlds of television and fashion. Suffice it to say, she has proven her worth every time: as a model for Agent Provocateur and a designer for the Body Amr & Zara Martin collection; as a presenter at London Fashion Weekend and a DJ, providing the tunes for the likes of Chanel, Versace, Fendi and New Look. 

Created in 2007 to champion, nurture and honour those who are pushing the boundaries of fashion, propelling the industry forward and setting the style agenda on a local and regional scale, the Grazia Style Awards celebrates the breadth and depth of talent in the fashion industry from emerging stars to established designer brands, from retailers to fashion enthusiasts - readers and bloggers - across 18 categories.

"The Grazia Style Awards is a celebration of the entire fashion community, from designers to retailers and influencers. We're delighted to recognise the exceptional individuals and brands who have defined our fashion industry over the past year, and look forward to announcing them in style at this year's awards ceremony," says Elaine Lloyd-Jones, Editor of Grazia Middle East.

"We're particularly thrilled about the new wave of local designers who bring originality and diversity to the luxury market here. Their sophisticated, modern aesthetics have surpassed their local designer status and they are growing into global brands with an international reach and immediate impact on modern women everywhere," adds Lloyd-Jones.

Two additional categories will be celebrated at this year's Grazia Style Awards: the Best Regional Accessory Designer, which gives recognition to an individual who has carved his or her own niche and is taking the industry by storm, and the Emerging Talent, the highest accolade bestowed on a promising fashion talent in the local industry, whether that be an influential photographer, illustrator, model or stylist. 

This year's Awards are sponsored by Audi (Best Regional Designer & Best International Designer), Hong Kong Tourism Board (Most Stylish Reader), Revlon (Best Blogger), KoKo Nails (Best Accessory Designer), Pandora (Best Boutique), DKNY (Best Shopping Destination) and 1915 (Emerging Talent).

Tables for the Grazia Style Awards ceremony can be booked until March 22.

dXb store, which is part of Art Dubai 2013, has bolstered its support for budding artists and designers in the UAE by asking Digital Republic to promote the 36 participants involved with dXb store, which is a pop-up initiative that showcases the innovative work amongst a chosen group of aspiring creatives who can bring a boutique selection of fashion and design objects to the fair.

Through online marketing, Digital Republic will introduce and profile the artists whilst simultaneously gaining interest and interaction for the dXb store. Using common social media channels, Digital Republic has already launched an augmented reality campaign that will be integrated with the social media and on-ground activations at the actual dXb store in the Madinat. The agency will also help educate visitors on the artists’ inspirations through QR codes that link back to the social media platforms.

As Susan Probert, Director of Client Services for Digital Republic, UAE says; “Digital Republic has always been inspired by technology and creativity, hence our offering for dXb store was a natural fit and through our social media strategy and in-house production we hope to bring some fantastic creative concepts to life. It will allow art lovers to interact with the pieces that interest them whilst showcasing the promising talent that exists in the UAE.”

This year the participants at dXb store were selected by a jury that includes Furniture and Objects Designer Khalid Shafar, Creative Entrepreneur Saadia Zahid and Design Days Fair Director Cyril Zammit. All dXb Store products are conceived and produced in the UAE and presented at Dubai Culture's SIKKA, Al Fahidi Historical Neighborhood, March 14-24; Design Days Dubai, Downtown Dubai, March 18-21; and Art Dubai, Madinat Jumeirah, March 20-23, 2013.

The 36 UAE-based designers and artists who are participating in the 2013 dXb store include: Sehyr Ahmad; Rasha Alkhatib; Rawaan Alkhatib; Sara Jassim Al Arif; Adnan Arif; Canvas Magazine; Caravan, Ayang Cempaka; Ola Dajani; FN Designs; Amal Haliq; HKD by Farah Nasri; Julia Ibini; Mubarik Jafery; Nadine Kanso; Nada Khalid; Nisreen Krimed; LoNa; Lubna Mobied & Amar Abu Zahr; Mobius Studio; Khalid Mezaina; Nasir Nasrallah; OTT; Wafa Khalifa AlQasaimi; Ali Rahman Khan; Nayla Romanos Iliya; Ali Rouhani; Yusra Shaher; SOUGHA; Masa Taro; Tashkeel; Kate Toledo; Alifiyah Vali; we.raq; and WTD Magazine.

Y tabloid, product of SABCO Media recently announced the winners of its readership survey promotion during a prize giveaway ceremony which was held at SABCO Media's Head office in Seeb.

As part of their participation in the readership survey and in recognition of their efforts, 4 highly sought-after gadgets were awarded to four lucky winners.

To mark the occasion, Feroz Khan, Director of Sales and Marketing at SABCO Media, expressed, "We are pleased to announce the winners of our Y Readership Survey as we continue to engage our valued readers and reward them for taking part in our customer-driven campaigns and activities."

He added, "The promotion was part of the high profile Y Readership Survey which aimed at actively engaging our readers and placing them as the key driver for evolving our products. The survey served as a platform for gauging our reader's various preferences, expectations and needs through the detailed input of more than 3,000 participants across the capital. This was in efforts to provide an on-point and world-class weekly publication that appeals to a broad spectrum of readers, and we are proud that the new Y has been well received by our readers and advertisers."

Since its initial launch on December 26th 2012 under the theme 'Pulse of Oman', the new Y tabloid has visibly left its mark on the local media and communications scene through its innovative and all-inclusive approach that seeks to deliver the very best in lifestyle and business through a host of added-value features including shopping, F&B, health, beauty, cars, outdoors and technology.

Published every Wednesday and distributed in Muscat up until Sohar, the new Y covers a range of platforms that appeal to Omanis and expats alike, and sheds the spotlight on key influencers, entrepreneurs and other active members of the community while serving as a holistic and entertaining guide for exploring culture and society.

As a primary inspiration for the new Y, the specialized readership survey was carried out through a variety of means including online forms via Y's website and social media platforms, drop boxes and finally through personal interaction with consumers across the capital.

Fitness First today announced the launch of the revolutionary exercise tool - MYZONE - in the Middle East, reiterating its status as a pioneer in bringing cutting edge innovations to fitness enthusiasts across the region. The ultimate workout partner and motivation tool, MYZONE has been launched at Fitness First's Ibn Battuta club.

MYZONE is an innovative and accurate monitoring system that encourages users to apply increased effort during workout sessions. The belt must be worn by the user while exercising for recording real-time measurements of indicators such as the effort applied. Effort is measured in MYZONE Effort Points (MEPs), which accumulate for every minute of activity that

 a user spends based on maximum heart rate. The device also calculates calories burned and the duration of the workout.

With the help of bio impedance scales, MYZONE can additionally track values such as body water and fat percentages, as well as weight, muscle mass and metabolic age. Members can view the vital information on large flat-screen TVs while working out at the Fitness First- Ibn Batutta club.

When the routine is complete, the exercise session results are automatically emailed to users. The outcomes are also saved on the user's cloud based account that acts as an online log book of physical activity and comes handy in tracking progress over time. MYZONE can also monitor workouts performed outside the club, as well as the user's physical activity stats when running, hiking and cycling or even playing sports such as tennis and basketball. The activity is automatically updated during the member's following visit to Fitness First. 

George Flooks, Chief Operating Officer, Fitness First Middle East, said: "Fitness First endorses a tradition of priority and commitment to constantly introduce innovations to all its club members and the region's fitness industry. In line with our vision to improve our members' experience and offer them an opportunity to benefit from the latest industry developments, Fitness First is proud to be the first and the only health and fitness chain to bring the MYZONE tool to the Middle East. 

"I can personally vouch for the effectiveness of the MYZONE belt. I have been using it during my workout sessions and find it an incredible tool for tracking my progress and sustaining motivation levels." 

MYZONE belt can be purchased from the Fitness First Ibn Battuta club.

The International AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ announced the 2013 competition award winners. The Grand Jury presented the prestigious AME Grand Award and Regional Platinum Award/Europe to DDB Tribal Germany. DDB Canada, Vancouver/North America and PHD China/Asia-Pacific also earned AME Regional Platinum Awards.

The 2013 AME Grand Jury awarded 17 Gold AME Awards, 20 Silver, and 23 Bronze Awards to entries received from 27 countries worldwide. Celebrity-focused brand interaction was a huge trend, with campaigns employing actual celebrities or creating contests where the consumer or their ideas would be the star. Entries submitted into newly launched categories, including Social Benefit, Branded Entertainment, and Use of Discipline/Low-Budget also scored Gold Awards for multiple campaigns. 

DDB Tribal Germany was honored with the AME Grand Award and AME Regional Platinum Award/Europe for “Don’t Make Up and Drive,” for client Volkswagen AG. The campaign exposed women to the danger of applying make-up while driving by partnering with online make-up star, Nikkie, whose tutorial is interrupted by a crash delivering an impactful, life-saving message. The campaign  mobilized community support to  persuade women that life’s not worth risking, even for the most beautiful make-up, scoring 2 Gold AME Awards, as well as 1,364,000 views, thousands of re-tweets, blog posts, and world-wide PR.

“We are as happy as we are proud to achieve the highest recognition for “Don´t Make Up and Drive” not only at the most important creative shows but also at the most prestigious shows that judge effectiveness,” said Eric Schoeffler, Chief Creative Officer, DDB Tribal, Germany. “We are grateful to have the creative talent and a client that really motivates us to explore new forms of creativity. The AME means a lot to us.”

The AME Grand Jury awarded two global agencies the AME Regional Platinum Award: DDB Canada, Vancouver received the Platinum AME Award/North America for “Canada. Keep Exploring” created for the Canadian Tourism Commission. The campaign employed consumer participation and leveraged the power of peer-to-peer influence by presenting real journeys documented by fellow travelers. The marketing effort shifted perceptions amongst international travelers propelling Canada to the #1 country brand two years in a row, and reversed the decline in international visitation to Canada. The campaign also earned an AME Gold and Silver Award.

“If you think the work's good, wait until you see the country,” said Cosmo Campbell, Creative Director, DDB Canada, Vancouver.

PHD China earned the Platinum AME Award/Asia-Pacific for “Dive Into Love” for Cornetto. The campaign targeted young lovers in China, and was designed to help Chinese teens and young adults navigate modern love. The campaign employed a series of four 12 minute films focused on different aspects of love with Cornetto ice cream as the star, using product placement and branding woven into the story lines. The results: Cornetto doubled their sales over a two year period, and the medium launch generated a total of 320 million video views, and over 2.8 million posts on Sina Weibo.

“I think it demonstrates the power of a great idea, well executed, that allowed us to build a meaningful connection between our brand and our target customers, ultimately delivering fantastic business results,” said Mark Heap, CEO, PHD China.

Heimat Werbeagentur GmbH, Germany was honored with the 2013 AME Green Award for “CNN Ecosphere”. CNN International created an interactive digital ecosystem based on Twitter where politically and environmentally active opinion leaders around the globe could take part in a worldwide debate on climate change during COP17. The motto: “Plant a thought, watch it grow”. Every Tweet containing #COP17 was added to a visualized discussion on the ECOSPHERE micro site and became part of a worldwide debate on climate change. CNN ECOSPHERE gathered more than 227,000 tweets, generating more than 6.7 million unique media impressions around the globe. “CNN Ecosphere” also scored 2 AME Gold and 2 Silver Awards.

“Instead of bringing the Climate Change Conference to the world we brought the world to the Conference - with the power of a hashtag,” commented Myles Lord, Creative Managing Director for Heimat Berlin.

 This year, celebrity-focused campaign themes scored high. DDB Hong Kong “McDonald’s Chinese New Year McGreeting” featuring comedic duo Soft Hard earned 2 Gold AME Awards and 3 Silver; DDB Chicago’s “GED Pep Talk Center” for the Ad Council, featuring celebrities such as Christopher Lloyd and Terry Crews, was honored with 3 Silver AME Awards; and Abbott Mead Vickers BBDO’s “Going from Good to Great” for PepsiCo/Walkers, starring British comics Stephen Fry and Jimmy Carr, received a Silver AME.

here are the 2013 AME award winners from MENA:

Here is the link to the complete list of AME Award winners: http://www.ameawards.com/winners/2013/

Fashion One, the international channel for fashion, entertainment and lifestyle, is now available for the first time across the Middle East and North Africa exclusively on the YahLive television platform in true 1080i native High Definition.

The international television network caters to the audience in the region with content covering the very latest fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events.

Fashion One also delivers a strong lineup of original programmes from reality shows, documentaries, beauty tips and street styling.

Mohamed Youssif, CEO of YahLive, said, "We're delighted that YahLive has been selected to exclusively showcase Fashion One's unique fashion, entertainment and lifestyle programming. The beauty, glamour and glitz of celebrities and haute couture make Fashion One programmes perfect for HD broadcasts."

YahLive is the exclusive HD hotspot for the MENA region, delivering a rich mix of 50 High Definition channels in vibrant high definition. The addition of Fashion One fits perfectly with the YahLive platform and brings a new dimension of innovative lifestyle and reality shows covering fitness, nutrition and general well-being.

Nicolas Gregorieff, Fashion One Middle East Manager, stated, "We are proud to launch Fashion One HD in Middle East and North Africa with YahLive for viewers who have a passion for fashion. The channel will be broadcasted in crystal clear high-definition for the sophisticated audience in the region and reveal fashion in all aspect of life."

The channel will debut with two original programmes, Design Genius and Fashion Frontline. Design Genius is a fashion-packed reality series where designers around the world are surprised with unconventional materials and have to make high fashion garments within a strict time frame. Fashion Frontline is a fashion news series delivering the most current and relevant news related to fashion. Viewers will also be able to enjoy an on-going lifestyle series Beauty Fix and Yoga, Health and Well-being.

In addition, Fashion One will bring to our Middle East audience a strong coverage on the local market with local & international designers, regional fashion shows and events.

Fashion One broadcasts internationally across multiple platforms, including direct-to-home satellite television, cable television and new media such as IPTV and the web and includes original programming such as 'From Corsets to Catwalk,' 'Eco-Fashion' and 'Fashion in Motion' in its schedule.

Fashionistas across the region can tune in to Fashion One simply adding a small 40-50 cm satellite dish directed at the YahSat Y1A satellite at 52.5° East. YahLive carries 50% of MENA's approximately 100 HD channels and aims to add 15-20 more channels before year-end 2013.

YahLive is a joint venture company with Yahsat, the United Arab Emirates-based satellite communications company, a wholly owned subsidiary of Mubadala Development Company, and the global satellite operator SES. SES operates 44 Direct-to-Home (DTH) platforms across the globe, carrying more than 5,200 TV channels of which more than 1,300 are in HD.

Zayani Motors recently appointed OgilvyAction, the brand activation arm of Memac Ogilvy, as its Marketing Communications Services partner to support the management team in its communication activities throughout the Kingdom.

"We chose OgilvyAction as our strategic partner based on the company's extensive experience in Bahrain and across the region," said Mr Zaki Mohammed, General Manager of Zayani Motors.

"We are confident that with the expertise of the OgilvyAction team we will be able to launch a strong comprehensive marketing programme that will drive more success for our portfolio of brands."

"We are excited to be able to add Zayani Motors, home to some notable motor brands such as Peugeot, Mitsubishi and MG, to our existing client base." Commented Ghassan Boujacli, Managing Director, at Memac Ogilvy Bahrain, "Our team is ready to take on yet another exciting selection of brands to work with."

The Zayani Motors team is already working closely with OgilvyAction to prepare for the launch of Peugeot 301 and Mitsubishi ASX scheduled for the end of this month.

Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP company Syzygy UK, has started her new company Tigress Tigress. An international award-winner and jury member in the digital and integrated communication space, Meera brings her achievements across global markets like the US, the UK, Hong Kong and India to her new venture. Her experience in wearing both Head of Agency and Head of Creative hats adds a unique dimension to her new and differentiated foray.

Tigress Tigress will engage in higher order conversations and delivery on overall brand strategy and consumer engagement across all communication touchpoints - with digital at the heart of the experience. The company will have three distinct revenue streams under it.

The first will be digital-led integrated communication, which will specialise in totally joined-up communication, focusing on digital. A truly media neutral approach to communication and a distinct global edge in digital and social media, positions Tigress Tigress away from the conventional offerings.

Second is the trademarked Rainbow Hashtag, which is a new and unique concept targeting corporate spends in aspects that are high on a CEO’s governance charter with a focus on four key areas : the red cross - Healthcare and Social Causes, the blue cross - Animal Welfare and Protection, the green cross - Ecology and Environment, the yellow cross - Fitness and Sport 

The third is multicultural marketing, which will focus on a new and emerging target segments that marketers cannot ignore -   the ethnic minority groups (initially in the UK). This specialization recognizes the potential of a significant and ever-increasing diaspora, one that is growing not just in numbers but in purchasing power and advocacy.

Tigress Tigress aims to provide creative business solutions to address advertisers’ marketing challenges. Seen through the lenses of a CEO and CCO, the solutions will be creatively distinctive and innovative, yet equally responsible and accountable. Keeping a truly media neutral approach, the company will use the digital medium extensively and create a distinct edge in digital and social media.

Commenting on her new venture, Meera Sharath Chandra, Founder CEO & CCO, said, “At Tigress Tigress the thinking is new-age. The communication goes where the consumer goes and therefore the online world is the start point and not the after-thought. The company will provide extremely differentiated experiences by creating one-of-a-kind consumer engagement models, with digital always at the heart of the innovation.”

She further adds, “Tigress Tigress is very definitively and sharply positioned but that is what separates it from the rest of the eco-system. With a three-pronged go-to-market strategy Tigress Tigress is on the hunt for marketing challenges and creative solutions. Today’s landscape requires a fearless and ferocious approach which is why there are three unique models of engagement with advertisers. The Just-in-Time business model, the Percentage-of-Sales revenue model and the Return-on-Innovation creative model.”

The Just-in-Time business model will bring to the table the right talent specially handpicked for each assignment, the Percentage-of-Sales revenue model is a bold part fee and part percentage of sales remuneration structure and the Return-of-Innovation creative model lays emphasis on a high creative quotient and an equally high attention to outcomes.

Meera Sharath Chandra is an integrated creative professional with 30 years of experience. She has been on the juries of Cannes Lions, One Show, Clio, Art Directors Club and New York Fest and a winner at the Webbys, New York Fest, One Show, Cannes Lions, Asia Pacific AdFest and London International Advertising Awards among others.

Meera has worked as the President & National Creative Director at RMG Connect (JWT) and also at DDB where she was National Creative Director across five units - Tribal DDB, Rapp Collins, DDB Health & Lifestyle, DDB's ambient/outdoor unit and its events and promotions company. Prior to Momentum Worldwide UK she was the Managing Director at Syzygy UK.

She is a regular speaker at international forums, such as the Latin American Advertising Festival, Eurobest, WHO Geneva and the One Show. As an entrepreneur, she has been on the board of an Intel-funded dotcom enterprise servicing clients in the US, Europe and Hong Kong, leading a 250-strong team and was also a member of global task forces on brands such as Nestle, Unilever, Ford and Citibank. She feels richer from the experience she has got working in the US, UK, Hong Kong and India.

Meera is a mentor at the School Of Communication Arts, London and also a contributor towards the WWF "Save The Tiger" initiative.

New for 2013, The Cannes Lions International Festival of Creativity, together with the Swedish Institute, has launched Made @Sweden, a new academy offering an immersion into creativity the Swedish way.

Some of the world’s most renowned brands have come out of Sweden including the likes of Spotify, IKEA, H&M, Absolut Vodka and Skype. This new three-day programme will deliver a unique insider’s perspective from Sweden’s top creatives, techies, innovators, entrepreneurs and behaviourists. Designed for agencies, client marketers and investors alike it offers change agents and decision-makers new ways to further their potential providing both inspiration and practical tools.

Made @Sweden features a combination of lectures and workshops led by some of the country’s most renowned communication and business schools, top creative agencies and globally successful brands including The Swedish Association of Communication Agencies (Komm!), The Stockholm School of Economics, Berghs School of Communication and Hyper Island.

Commenting on the new programme Annika Rembe, Director-General of the Swedish Institute says: “Creativity is one of the key factors which determine a country’s competitiveness and future growth. I believe everyone has the potential to be creative. It all comes down to the ability to provide a context in which creativity can be unleashed. Sweden has a proven track record and with this academy we are happy to respond to the international demand and curiosity to learn more about the foundation for creativity the Swedish way.”

The programme will include but is not limited to:

•The Power of collaboration and networks

•Global values and their impact on creativity and innovation

•Further the potential by working closely with your client/agency in the creative process

•Technology, talent and tolerance – success factors for the future

•Action tools, co-created work and a personal plan for the future

About the Academy, Steve Latham, Head of Talent & Training at Cannes Lions, says "This is a really exciting addition to our training programme at Cannes Lions. Swedish creativity consistently pushes boundaries, evident in their many iconic, global brands, and this is an unparalleled opportunity to learn from the best of Swedish talent. We are certain that course members will leave with the renewed knowledge, passion and skills to push brands forward."