DIGITAL
Dubai Studio City, a regional platform for companies within the broadcasting, filmmaking, media production and entertainment sectors, in collaboration with in5, an enabling platform for entrepreneurs in tech, design and media developed to help nurture ideas and businesses to the…
What we see on the horizon in the new year What will social video look like? Is "peak TV" past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we…
When the primary focus for marketers was on TV advertising, ad testing was baked into the creative development process. In the digital environment, however, marketers have been less concerned with creative testing. Is this because smaller budgets have been allocated…
Center to help drive digital transformation by enabling the use of latest technologies Etisalat today announced the opening of its ultramodern ‘Open Innovation Center’ in Dubai taking the lead in creating a hub to showcase the most innovative solutions and…
Clients turn to WPP for marketing technology implementation to drive digital transformation and business growth WPP today announced the company has been named Adobe Global Digital Experience Cloud Solution Partner of the Year for 2017 at Adobe’s annual sales conference…
1- Breaking Good - The awakening of a new conscious for brands Every time it is even more necessary to re-signify digital communication about the perspectives of current semiotics. The Breaking Good paradigm is a chain of thought that preaches…
Growing use of artificial intelligence, machine learning with data analytics, and business intelligence. Business applications continue to churn out large volumes of data, and users are trying to mine that data to determine patterns and predict user behavior. In ecommerce,…
Recently, GroupM announced the global rollout of the rigorous viewability standards we pioneered in the U.S. starting in 2014. At the same time, we strengthened our requirements for display advertising and added new metrics for emergent native, outstream and infeed…
The spread and influence of technology will be a key driver of change across the globe over the next five years. However, there will be regional differences, and some countries will leapfrog traditional cycles of development. We discuss these regional…
Strong security hygiene can help protect you in today’s digitally connected world Cruising the internet can be harmful if you don’t follow best security practices. The good news is you don’t need to be a cybersecurity pro to employ smart…
