DIGITAL
The update to Facebook announced last week Thursday (January 18) will not lay waste to the time, effort and money spent by brands on creating and curating a presence on the social media channel. Instead, the world only came to…
AI Will Drive the Most Compelling User Experiences at Home and in the Workplace Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual's emotional state…
eyewa raises $1.1 million from UAE and KSA investors eyewa, the largest eyewear e-commerce specialist in the UAE and KSA, is seeing dramatic growth since launching in 2017.Founded by Anass Boumediene and Mehdi Oudghiri, the e-commerce platform has just raised…
Consumers who own in-home digital voice assistant devices are using their smartphones less often for entertainment and online purchasing, according to results of a new survey from Accenture (NYSE: ACN). Digital voice assistant devices — powered by artificial intelligence —…
Dubai Studio City, a regional platform for companies within the broadcasting, filmmaking, media production and entertainment sectors, in collaboration with in5, an enabling platform for entrepreneurs in tech, design and media developed to help nurture ideas and businesses to the…
What we see on the horizon in the new year What will social video look like? Is "peak TV" past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we…
When the primary focus for marketers was on TV advertising, ad testing was baked into the creative development process. In the digital environment, however, marketers have been less concerned with creative testing. Is this because smaller budgets have been allocated…
Center to help drive digital transformation by enabling the use of latest technologies Etisalat today announced the opening of its ultramodern ‘Open Innovation Center’ in Dubai taking the lead in creating a hub to showcase the most innovative solutions and…
Clients turn to WPP for marketing technology implementation to drive digital transformation and business growth WPP today announced the company has been named Adobe Global Digital Experience Cloud Solution Partner of the Year for 2017 at Adobe’s annual sales conference…
1- Breaking Good - The awakening of a new conscious for brands Every time it is even more necessary to re-signify digital communication about the perspectives of current semiotics. The Breaking Good paradigm is a chain of thought that preaches…
