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DIGITAL

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Technology trends for 2018

Growing use of artificial intelligence, machine learning with data analytics, and business intelligence. Business applications continue to churn out large volumes of data, and users are trying to mine that data to determine patterns and predict user behavior. In ecommerce,…
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Raising the bar on viewability

Recently, GroupM announced the global rollout of the rigorous viewability standards we pioneered in the U.S. starting in 2014. At the same time, we strengthened our requirements for display advertising and added new metrics for emergent native, outstream and infeed…
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What's next in Tech in the Middle East and Africa?

The spread and influence of technology will be a key driver of change across the globe over the next five years. However, there will be regional differences, and some countries will leapfrog traditional cycles of development. We discuss these regional…
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15 Tips to Staying Secure While Staying Connected

Strong security hygiene can help protect you in today’s digitally connected world Cruising the internet can be harmful if you don’t follow best security practices. The good news is you don’t need to be a cybersecurity pro to employ smart…
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Philippe Torloting Named COO of Socialyse

Socialyse, Havas Group’s social media solution, has announced that Philippe Torloting will be joining the agency as Chief Operating Officer. His responsibilities will include developing new offers (influencer marketing, listening, performance content, etc.), improving Socialyse’s platform and products, leading the…
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UAE CEOs Must Start a Skills Revolution to Unlock the Potential of the Digital Age

9 in 10 workers in the UAE are excited about changes that technology is bringing to the workplace Reskilling people to be adaptive and relevant will create the future workforce A  study by Accenture Strategy cautions that in a rapidly…
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Have you given thumbs up for a longer tweet?

Twitter recently allowed a limited number of users to double the number of characters permitted per tweet to 280—hardly an epic length, but still a significant change for the ultra-short-form social platform. In announcing the change in late September, Twitter…
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EMEA’s Top 50 Cloud Innovators Revealed

The top fifty EMEA businesses innovating in the cloud have today been recognised in an exclusive industry report. Spearheaded by thought-leadership innovators HotTopics.ht and sponsored by application security and cloud experts F5 Networks, the Top 50 EMEA Cloud Climbers Report…
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Commercial Break? Many Just Reach for Another Device

Many people use another device, primarily a smartphone, while simultaneously watching TV. And for the most part, they do so during commercial breaks, according to a June 2017 study from Adobe Digital Insights (ADI). Indeed, out of the 1,000 internet…
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Digital transformation advances procurement industry

BravoSolution Tejari, a strategic procurement company, will discuss digital transformation in the Middle East procurement industry as part of the fifth Procurement Strategy Summit taking place in Dubai. The summit, being held on October 11-12, will focus on how digital…
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