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Oracle Buys Datalogix

Creates the World’s Most Valuable Data Cloud to Maximize the Power of Digital Marketing Oracle announced that it has signed an agreement to acquire Datalogix, the industry-recognized  leader at connecting offline consumer spending to digital marketing that helps marketers increase…
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No free lunch at Facebook

Remember when marketers used to view Facebook as a place to garner free attention? Now, however, Facebook is busy cashing in on its popularity by making sure brands have to pay to get their posts seen. Perhaps now marketers will…
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Experts weigh in on what to expect in the online ad space in 2015

If 2014 was the year that we talked about wasted ad spend on fraud - and we did - then some experts believe 2015 will bring more conversation about the wasted ad spend on inefficiencies in the supply chain. "2014…
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Reflecting on 2014, looking ahead to 2015

It is confirmed: 2014 has been a great year for Red Hat. Yesterday, we announced third quarter results of our fiscal year 2015 and, with that, celebrated our 51st consecutive quarter of revenue growth - more than 12 years of…
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Britons are world’s most enthused online shoppers

Britons are by far the most prolific online shoppers in the developed world, according to the latest International Communications Market Report from Ofcom in the U.K., as this chart from the FT shows. On average, Britons spend an average of…
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Easy Taxi Reduces Taxi Roaming Time by 20% in the Kingdom

New laws force taxis to stop roaming the streets and install tracking systems The Ministry of Transport in Saudi Arabia has issued a new law that forces taxi firms to install communication and tracking systems in their vehicles in order…
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A Holiday Hunting We Will Go

Cyber criminals fully realize that companies tend to be minimally staffed during the holidays. Rather than let the calendar year end on a sour note, I suggest your organization be proactive this year and spend time hunting for adversaries rather…
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Yahoo Completes Acquisition of BrightRoll

Yahoo! Inc.announced it has completed its acquisition of BrightRoll, Inc. The transaction will combine Yahoo’s premium desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform and publisher relationships to bring substantial value to advertisers. BrightRoll is a large,…
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Content is king, but viewing habits vary by demographic

From smartphones to tablets and even the latest generation gaming consoles, today's technology is changing rapidly. According to Nielsen’s third-quarter Total Audience Report—formerly the Cross-Platform Report—this fragmentation doesn’t apply just to technology; consumers' viewing habits are following suit. The recent…
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AOC presents itself with a brand new company website

AOC is one of the leading global brands for computer displays for business, home and entertainment use. At the beginning of December the company launched a new website which leads users faster and more comfortably to their ideal monitor. Clearer,…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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