DIGITAL
Adobe and Nielsen To Create Industry's First Comprehensive Measurement Platform for Digital Content Census-Based Digital Content Ratings to Measure Audiences Accurately and Consistently Across Devices; ESPN, Sony Pictures, Turner Broadcasting, Univision, Viacom and Others Part of Initial Rollout Adobe and…
E-commerce makes it simple for consumers to browse and buy with just a click. If digital retailers and marketers are worried that online shoppers are clicking off before checking out, new research from Nielsen may help to alleviate that concern.…
Google leads $500m investment in mystery start-up Magic Leap Magic Leap, a little-known start-up focused around augmented reality technology, has raised over $500m in a funding round, with Google leading the rush to invest. The mysterious business, founded by Florida-based…
Microsoft announced the appointment of Sherif Tawfik as new General Manager for Microsoft in Bahrain and Oman. In this position, Sherif will be driving the new Microsoft global vision of ‘mobile first, cloud first’ to a diverse audience of enterprise…
A new report by Juniper Research has forecast that more than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer…
ESET has achieved the highest score in the latest Parental Control test by AV-Comparatives, an independent testing authority. ESET's flagship product ESET Smart Security version 8 which was launched in the Middle East at GITEX 2014 has been rated as…
Aruba Networks, Inc. (NASDAQ: ARUN), a leading provider of next-generation network access solutions for the mobile enterprise, brings enterprise-grade gigabit Wi-Fi to the great outdoors for the first time. Ideal for densely occupied public facing enterprises that require high-performance and…
