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WHITE FRIDAY 2014: Souq.com announces its deals, and launches sales preview on mobile app today

‘Black Friday’, now coined ‘White Friday’ by Souq.com, has officially hit the Middle East, as Souq.com, the region’s largest online retailer, releases a sneak peak of some of the White Friday deals that will be on offer on its site…
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Mobile Videos Becoming Mainstream Among Mobile Internet Users in Emerging Markets

67% of Survey Respondents Globally Consider Mobile Their Primary Entertainment Viewing Platform Vuclip, the leading premium mobile video on demand service for emerging markets, today announced that 67% of 12,000 global survey respondents prefer mobile as their primary method for…
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Is Facebook about to commit a huge mistake?

Facebook has recently announced that it intends to launch “Facebook At Work” in an attempt to respond the growing membership of LinkedIN and the popularity of file sharing and other office products offered by Microsoft and Google. But in doing…
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Omni-channel shopping putting pressure on stores to raise shopper engagement

Omni-channel shopping is putting pressure on stores to provide a more engaging shopping experience, according to a new report just released by dynamic digital display solutions firm Displaydata. Displaydata surveyed over 2,000 consumers and found that 85% of US shoppers…
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Does Your Marketing Team Speak Video?

Disruptive Video Hosting Platform, Wistia, Predicts Video Will Become Core Competency for Marketers in 2015 Marketers are going to be taking on more and more video responsibilities in the coming year, according to a new industry survey conducted by Wistia,…
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Why LinkedIn Is Brilliant for Small Business Marketing

As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small…
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The Middle East Should Prepare Itself for The Biggest Online Shopping Day In Its History

Etisalat, Du, Samsung, Microsoft, Huawei, Mini from AGMC, Sony, HP, Lenovo, Nokia, and MasterCard are amongst brands confirmed to offer exclusive deals through the region’s largest online retailer Souq.com, on a day which Souq.com is coining as “White Friday”.  ‘Black…
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The social media strategy is dead

Yep, you read that right. But let’s not get ahead of ourselves. Before you label anyone who claims to be a ‘social media consultant, expert, or (cringe) guru’ a charlatan and throw them off your approved roster, let’s take a…
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Are Social Media Marketers Losing Confidence?

Nearly nine in 10 US companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates. And the professionals who do social media marketing believe it is important: 88% of them agreed with that…
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Feeding Hungry Children With Social Media

The Peninsula School Feeding Association (PSFA) and FCB South Africa’s award-winning digital  agency, Hellocomputer, have teamed up to introduce a new media platform to South Africa that will encourage social media users to help feed hungry school children. The platform, called…
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