Ogilvy& Mather revealed its social media expertise during Bahrain International e-Government Forum 2012 as part of Jeff Chertack, MD of Ogilvy PR Belgium, visit to Bahrain to present a session on 'Social Media and Citizen Engagement'. Head of Social@Ogilvy is the global, cross-discipline team of social experts from across all of Ogilvy's businesses, Chertack joined an esteemed list of established speakers covering the fields of e-Governance and ICT at the forum and addressed on the impact of social media and real, proven best practices of it to become successful.
During his session, Chertack highlighted how social media is taking hold across the world and how it's changing corporations market by building customer relationships, managing reputation and running their businesses.
Alongside the forum, Chertack also participated ina special social media workshop organized at the offices of Memac Ogilvy & Mather in Bahrain. The workshophosted key clients and other Bahrain-based companies who are interested in enhancing their social media presence. Chertack led the workshop andfocused on the huge impact social media has on the marketing world and the best ways to use it for business.
Global market research firm Millward Brown starts Dubai operations
WPP-owned global marketing research company, Millward Brown, specializing in advertising, marketing communications, media and brand equity research today announced the opening of its Dubai office which will cater to its client base in the Middle East.
The new office - Millward Brown Middle East (MBME), will function as a division under the aegis of AMRB, also a WPP company, and the existing Millward Brown licensee in the region.
Millward Brown has been in the business of brands for more than 35 years as a leading global research agency specializing in advertising, marketing communications, media and brand equity research. Millward Brown has helped build strong brands and services through research-based consultancy and today, they continue to push the boundaries of marketing research and brand consulting. With 88 offices in 57 countries, they work with 90% of the top 100 global brands and as a result truly understand the importance of both a global and local focus. From Europe to Asia to the Americas; automotive to technology; communications assessment to brand performance and marketing accountability; they're there.
Millward Brown is passionate about brands and advertising and hence has designed a suite of proprietary tools to complement customised research. Some of the tools are - Dynamic Tracking - created to measure key influences on brand success, Link - World's leading copy-testing system helping marketers make great ads and is a very reliable and consistent system for evaluating and improving advertising, among others.
Prasun Basu, Managing Director, Millward Brown East Africa and Middle East, said, "In today's world of financial instability, marketers are looking to quantify and optimize return on investment for their marketing and advertising spend which is at the core of Millward Brown's offering. Our innovative and unique products will help advertisers best leverage emerging media platforms."
Millward Brown also has an established presence in Nigeria, Ghana, Kenya and South Africa.