After nearly ten years as Managing Director of BackLite Media, Dubai, during which time the Company tripled in size, James Bicknell will move on from his position as MD at the end of June this year. The Board of BackLite is delighted to announce that Bill Fordyce has been appointed to take over as the new CEO of BackLite at the same time.

James Bicknell will relocate to Columbus, Ohio U.S.A. and will take up an Executive Director and Board member role within BackLite Media with special responsibility to continue to oversee the strategic direction of the Company and explore new initiatives both at home and abroad.

Bill Fordyce has a strong and extensive experience of Out-of-Home (OOH) advertising and is well known in the media business community across the Middle East. He has lived in Dubai for ten years working for HyperMedia as their COO, and most recently as VP for Business Development for DXB Entertainments.

Before moving to Dubai, Bill worked in over 25 countries as the Director of Business Development for News Outdoor Group which, at the time, was one of the world’s largest OOH companies.

‘I am thrilled to accept this position with BackLite Media, a Company which is the leading quality supplier of exclusive backlit and digital signs in Dubai, and I look forward to continuing BackLite’s growth over the coming years’ said Mr. Fordyce.  

Upon announcing Bill’s new role at BackLite, James commented “BackLite Media will continue to be close to my heart, even if I will no longer be exclusively involved in the daily operations of the Company. As Executive Director I will continue working to maintain and strengthen the Company’s position as a leading OOH Company and look forward to exploring new opportunities in America”.