Instinctif Partners supported the development of Mobily's Annual Report, which won the top prize in the 'Digital'category at the Middle East Investor Relations Association's annual awards 

Saudi telecoms provider Mobily (Etisalat Etihad Company, TADAWUL ticker: 7020) has been recognised for best practice corporate reporting at the Middle East Investor Relations Association's annual awards, taking the top prize for Best Digital Annual Report. Mobily worked with international business communications consultancy, Instinctif Partners, to develop its digital and printed annual report for the 2017 financial year.

Established in 2004, Mobily is the second-largest telecommunications operator in Saudi Arabia. Instinctif Partners has worked with Mobily for three consecutive years, supporting the development of its annual reports in 2015, 2016 and 2017. Instinctif Partners drew on its global depth of experience in corporate reporting and best practice Investor Relations to develop the concept, design and content of the 2017 Annual Report.

Tareq Al Angari, Executive General Manager of Investor Relations at Mobily, commented:

"We are proud to have won Best Digital Annual Report at the MEIRA Awards, demonstrating that the content, design and user experience of our Annual Report microsite was of the very highest quality. The delivery of such materials forms part of our strategy for meeting best practice standards when communicating with the investment community, and we are pleased to be recognised for our leadership in Saudi and GCC markets. 

It was a pleasure to work with Instinctif Partners on our Annual Report for the third consecutive year and their counsel throughout the process was of considerable value. Furthermore, the contributions and dedication of Mobily's teamwere essential in producing the Annual Report. Without their collective efforts, we would have never won the award." 

The theme of Mobily's award winning Annual Report, 'Rising to the Challenge', emphasizes the company's ongoing commitment to delivering value to its customers across Saudi Arabia, while developing a new strategy for growth.

Samantha Bartel, Managing Partner, Instinctif Partners Middle East, stated:

"It has been our pleasure to work alongside Mobily to develop and build a comprehensive and impactful Annual Report. I am proud of both the vision and diligence of the Instinctif Partners team in producing this Annual Report, which is a true reflection of the strategy and achievements of Mobily in 2017. Our consultancy offer enables effective and targeted communication by our clients, reaching stakeholders including investors, analysts and financial media. Both of our businesses have robust and positive reputations in their respective industries, and this award is a testament to that recognition." 

Instinctif Partners' work on Mobily's 2017 Annual Report suite included print, film and digital. The Digital Annual Report, first developed in 2016, was designed to allow investors, analysts, shareholders and other members of the financial community to quickly and efficiently locate the information they require.

Over the last year, Instinctif Partners' international teams have developed and produced 8 Annual Reports, for clients across a range of sectors including Financial Services, Real Estate, Retail, Food & Beverage, Energy, Mining, Construction and Telecommunications.