• Skip to content
  • Jump to main navigation and login
  • Jump to additional information

Nav view search

Navigation

  • Home
  • Industry News
    • Advertising & Branding
    • Marketing
    • Print
    • Television & Cinema
    • Radio
    • Digital
    • Mobile
    • OOH
    • Experiential Marketing
    • WORLD ROUNDUP
    • PR
  • GCC
    • UAE
    • SAUDI ARABIA
    • OMAN
    • QATAR
    • KUWAIT
    • BAHRAIN
    • LEBANON
    • REGION
  • Interviews
  • Opinions
  • Mediavataar India
  • Newsletter

Search

Home Industry News Experiential Marketing Anghami Bags Six Awards at MENA 2018 MMA Smarties Awards

Anghami Bags Six Awards at MENA 2018 MMA Smarties Awards

 

Anghami, the leading music streaming company in the MENA region, won a sweeping total of six awards at the MENA 2018 MMA Smarties Awards. In the gold category, Anghami was presented Technology of the Year along with four additional prizes for its Nescafe campaign.

In the Silver category, the music streaming company was presented an award for its Closeup campaign. These were produced with the support of Anghami’s exclusive media representatives DMS - the digital arm of Choueiri Group.

The Technology of the Year, bestowed to Anghami, celebrates innovation in mobile marketing which includes groundbreaking new technologies and a creative use of existing technology.

The Nescafe campaign won the Gold Award for Innovation, Brand awareness, Relationship building/CRM and Best in Show. These prizes recognize launch campaigns which have brand growth, development, successful awareness and customers’ focus at heart. Nescafe- Egypt partnered with Anghami to offer its audience a unique studying experience that includes a wide range and personalized studying playlists. Users were invited to “scan” the Nescafe 3in1 sachet to unlock a personalized studying playlist. 1,677 users won anghami plus for a month as a reward for engaging with the brand. 

The “Closeup Valentine” campaign also won the Silver prize in the Innovation category for the creative use of technology. Closeup- Egypt partnered with Anghami to offer users a unique experience through a campaign focused on bringing people closer and celebrating their smiles. Users were invited to scan their smiles in order to unlock the playlist that fits their mood. If the camera detects one smile, users were redirected to a “single and happy” playlist. If the camera detects 2 smiles, users were redirected to a “happily in love” playlist. 

Hossam El Gamal, Vice President for North Africa at Anghami, said: “For the second year, Anghami is on a winning streak of MMA Awards. We are thrilled to receive these prestigious awards. The industry continues to be on a steep growth curve, combined with our expertise and unique platform, we continue working with our partners and clients to help them communicate their innovative ideas and reach their audience in disruptive ways. Our technology evolves and develops unceasingly to offer our users the best-in-class solutions.” 

DMS' Chief Operating Officer, Michel Malkoun, also commented that: “Aligned with its long-standing commitment to innovation, Anghami has yet again been recognised for its unique flare and ability to think ahead and continue being the groundbreaking platform which it has become. The awards also reflect on Anghami’s proven track record of enabling brands with cutting-edge solutions which effectively deliver the most creative ways of reaching their target audience and promoting their offerings. We congratulate Anghami and look forward to building on their success well into the future.”

The SMARTIES Awards is a global awards program created specifically to recognize best-in-class mobile work from around the world. It is judged equally on creativity, strategy, execution, and results. DMS and Anghami received the awards at the ceremony held in Dubai. The event and awards evening gathered top influencers from brands, agencies, publishers, operators and technology providers.

 
  By MediavataarMe News Desk 04 February 2019
EXPERIMENTAL MARKETING
Tweet
  • Be the first to comment!
  • 1
  • 2
  • 3
  • 4
  • 5
(0 votes)

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

back to top

More in this category:

  • DP World ILT20 on ZEE’s Entertainment Platforms debuts with a stellar performance
  • First-ever UAE-India Awards celebrate a dynamic partnership
  • The National Press Club and NYF Radio Awards launch National Press Club Award
  • Epica Awards announces 2022 shortlist
  • Announcing the BIMA Awards 2022 winners

Latest from MediavataarMe News Desk

  • Sabre Corporation Named Among Best CEO and Best Company Culture Winners by Comparably
  • Tito Ribeiro presents the marketing digital trends for 2023
  • The Kalb Report Honored with the 2023 New York Festivals Lifetime Achievement Award
  • The One Club names three creative leaders to Board of Directors
  • New York Festivals Health Announces 2023 Executive Jury
  • Recommended Reading
    DP World ILT20 on ZEE’s Entertainment Platforms debuts with a stellar performance  Read more...
  • Recommended Reading
    First-ever UAE-India Awards celebrate a dynamic partnership  Read more...
  • Recommended Reading
    The National Press Club and NYF Radio Awards launch National Press Club Award  Read more...
  • Recommended Reading
    Epica Awards announces 2022 shortlist  Read more...
  • Recommended Reading
    Announcing the BIMA Awards 2022 winners  Read more...

QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

  • Most Viewed
  • Most commented
  • Aap Ki Adalat:Gautam Adani tells Rajat Sharma ‘Rahul is a respected leader, his remarks against me are only political statements’ (11667)
  • TDC Explores Latin American Typography With “Cha Che Chi” Conference (11094)
  • New York Festivals Radio Awards Announces 2023 Grand Jury (10813)
  • ZEE receives overwhelming response from advertisers for the inaugural edition of DP World ILT20 (10160)
  • Big Appetites, Smaller Wallets: Demand for Mobile Services Booms- Mobile 2023 Report (2998)

Upcoming Events

No events
Tweets by @MediavataarMENA
  • About Us
  • |
  • Disclaimer
  • |
  • Feedback
  • |
  • Advertise with Mediavataarme
  • |
  • Press Releases
  • |
  • Contact us

COPYRIGHT@Ashish Limaye, Sole Practitioner, Under Dubai Media City. POWERED BY MAXIMESS

  • Facebook

  • Twitter