A world first by a global airline, the 'Tweet-a-Meet' enables a team of two turn their virtual connections into real ones by receiving 'tweet miles' for every tweet they send containing information on their chosen destination meeting point.
Making new friends across continents and staying connected with loved ones wherever they are in the world is just a click-of-a-mouse away in campaign that aims to take wired connections one level further. It empowers Tweeters to take these connections from online to offline, meeting in a Qatar Airways' destination of their choice.
Contestants are asked to log onto Qatar Airways' micro site tweet-a-meet.com to register for the race through their Twitter account. They then select a race companion from their list of Twitter followers to participate with and to eventually meet in person. An invitation is sent to the chosen companion via Twitter and email. Upon acceptance of the contest invite, teammates then select any one of Qatar Airways' 117 international destinations as their meeting point.
Twitter companions could be friends, family or colleagues who must also be registered Tweet-a Meet users. Once registered, contestants accumulate miles based on the number of tweets they send that include the hashtag tweet-a-meet.
Participants engage in teamwork to find travel tips on their selected destination to tweet about. They are able to track their progress and see how they fare against other teams on a leader board posted on the official micro-site.
The first three teams with the highest number of tweets at the end of the race will each win a pair of business class tickets to their chosen destination.
Contestants who do not make it to the top three still stand a chance to win one of five pairs of Qatar Airways Economy Class tickets to their dream destination in a lucky draw.
Qatar Airways Chief Executive Officer Akbar Al Baker said the power of social media demonstrated that connecting people around the world was easy, quick and interactive.
"Platforms like Twitter help connect people from different backgrounds, cultures and countries," he said. "With Tweet-A-Meet, we want to provide a social media platform that would connect people wherever they are and even reward them for it. A good percentage of our bookings come from online channels, so most of our passengers are very social media savvy. As a result, Qatar Airways has been actively looking at a variety of different distribution channels using new technology to reach out even more to our customers."
He added that Tweet-A-Meet leveraged on online global connectivity, creating a fun and interactive competition for people to do what they like best - plan and take a dream vacation with a friend or loved one.
Registration for Qatar Airways' Tweet-A-Meet race has started. The race flags off on July 15 and ends July 24.
Qatar Airways has seen rapid growth in just 15 years of operation, currently operating a modern fleet of 109 aircraft to 117 key business and leisure destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America from its Doha hub.
Since the beginning of the year, Qatar Airways has launched flights to Baku (Azerbaijan); Tbilisi (Georgia); Kigali (Rwanda); Zagreb (Croatia), Erbil (Iraq), Baghdad (Iraq) and Perth (Australia), with many more new destinations planned during 2012.
Over the next few months, Qatar Airways launches services to a diverse portfolio of new routes, including Kilimanjaro, Tanzania (July 25); Mombasa, Kenya (August 15); Yangon, Myanmar (October 3); Maputo, Mozambique (October 31); and a date yet-to-be-announced to the Serbian capital Belgrade.