The Kingdom of Saudi Arabia is witnessing huge change and diversification from a natural resources-based economy to becoming a digitally-enabled trade, and an innovation hub powered by digital technology.

It ranks third globally in terms of smartphone usage at 24.2m users, with almost three-quarters of the population using smartphones. It has over 19 million social media users, a key target for digital marketers. The expansion of e-commerce in the KSA is one of the significant goals with user penetration expected to hit 73% by 2023, up from 66% in 2019. This presents an ideal scenario for the new age marketers who are innovative, creative and tech-forward.

Martechvibe the region’s only marketing technology media brand has announced its premier event – Marketing Innovation Forum in Riyadh, Kingdom of Saudi Arabia. A conference series which is regarded as the most authoritative, credible and insightful, attracting global speakers, solution providers and biggest companies.

Scheduled on April 6 and 7, the forum covers several key topics like- right digital marketing strategy, building a data-driven approach, understanding and optimizing MarTech solutions. It will also host the Marketing Leader Awards to recognize outstanding marketing leaders of the Kingdom.

“The marketing ecosystem is evolving rapidly and the role and skills of marketers must evolve too. With the launch of MIF, we are addressing the huge demand for a world-class MarTech conference to be hosted in the Kingdom of Saudi Arabia. By empowering Saudi companies, brands and marketers we aspire to support Crown Prince Mohammad Bin Salman’s Vision 2030 to build a long term model for the ambitious and progressive development of Saudi Arabia.” said Sanjay Swamy, Partnership Director, MarTech Vibe.

The initial list speakers include Rami Zahran, Chief Marketing Officer, Saudi German Hospitals; Nicole Duemens, Chief Marketing Officer, Alyasra Fashion; Runaas Deheem, Chief Marketing Officer, Emaar – the Economic City among others.

Speaking ahead of the forum, Rami Zahran in an interview to MarTech Vibe stated “In 2020 I do believe that MarTech will continue to grow at a fast pace, but it will also start to filter out the good from the bad, and we will continue to see a consolidation of tools.” He further went on to add “Tech companies need to develop tools in partnership with the end-users so that ultimately we can provide an excellent experience for our customers.”