As part of its commitment to Corporate Social Responsibility (CSR), charity and humanitarian initiatives during the holy month of Ramadan, Sharjah Media Corporation (SMC) recently organised a breaking-of-the-fast Iftar for the Department of Social Services in Sharjah and Department of Orphans Social Welfare in Al Qarain, Sharjah.
The event saw wide participation from SMC media professionals and officials who celebrated the spirit of Ramadan with the Departments' orphans and elderly people, reaffirming the corporation's commitment to achieving its mission of benefiting various segments of the UAE society.
The participating delegation from SMC expressed their delight on sharing the spirit of giving with the elderly and orphaned children, underlining the corporation's eagerness to reach out and touch the lives of those who are in dire need for compassion and love during Ramadan. The delegation also distributed gifts to the attendees as a token of love and sympathy to encourage prayer and bring them closer to God.
"We, at SMC, are committed to strengthen the channels of communication with all segments of the society in the UAE, emphasizing the role of media in social development," said Dr. Khalid Al Midfa, Director of Sharjah Radio and TV. "In light of the holy month of Ramadan, we have organised a series of social and humanitarian initiatives through which we aim to spread the spirit of goodness, compassion and giving to those who need it across the country. This year, we have chosen to share the joy with the elderly and orphaned in Sharjah, as a testament of our love, appreciation and support, especially during these days of virtue. We look forward to continuing our initiatives and activities for the holy month of Ramadan to help fulfill our social and humanitarian objectives."
For her part, Fatima Bin Sandal, Marketing & Communications Manager, Sharjah Media Corporation, said: "SMC will continue its efforts to support social development, promote people's welfare and help the largest possible segment of the Emirati society. Such leading charitable and social initiatives mean a lot to us, given its vital role in bringing out the good within each and every one of us. We would like to extend our heartfelt gratitude to H.H. Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah, for his ongoing support and his vision, which we follow to promote goodness and charity."
At the end of the Iftar, Ramadan-themed gifts were distributed among the attendees, including Quran-related electronic gadgets and elderly-oriented gadgets, in addition to a wide range of educational gifts for different age groups.