The waves generated by Zawawi Trading Co.'s (ZTC) launch of the spectacular Mercedes-Benz CLS aboard a luxury super yacht continue to garner industry acclaim, winning two new acco-lades at the recent Middle East Event Awards (MEEA) 2012 held in Dubai.
'Highly Commended' in the 'Best Event - On a Budget' and the 'Best Corporate Product or Service Launch' MEEA categories, the regional honours follow an international Silver Trophy in the 'Best New Promotion (Product Launch)' category of the IFEA/Haas & Wilkerson Pinnacle Awards, held at the IFEA's 56th Annual Convention & Expo in Fort Worth, Texas, U.S.A on 3rd October last year.
"With exciting design and refined sportiness, the CLS four door coupé is the ultimate must-have style statement for fashionable drivers in Oman. Every celebrity likes to make a grand entrance, and the CLS demanded an innovative, breath-taking launch worthy of only the biggest A-list automotive icon," explained Craig Hardie, CEO - Automotive, Zawawi Trading Company.
"Our partner, National Performing Arts and Events LLC (NPA Events), certainly achieved this, and delivered a glittering event to remember."
The CLS launch was attended by over 150 VIP guests welcomed in Port Sultan Qaboos by regally clad Arabian horses and riders as they boarded a luxury super yacht, before enjoying sumptuous drinks, canapés and a sunset cruise of Muscat's majestic coastline. The iconic new CLS four door coupé was dramatically unveiled by the event host and Deputy Chairman of Zawawi Trading Co. L.L.C, Waleed Bin Omar Zawawi.
"To be recognised by both the regional and the international events industry awards shows that by working closely with our suppliers Zawawi continues to deliver customers in Oman the Best or Nothing," added Hardie.
The fashionable four door coupé is available in three variants - CLS 350, CLS 500 and CLS 63 AMG from Zawawi Mercedes-Benz showrooms across Oman.