EXPERIMENTAL MARKETING

The Al Awadhi brothers are making waves with conceptual business ideas. With forward-thinking brands such as Google, TwoFour 54 and Dubai Media Incorporated supporting their ideas, it is clear that they are doing something right. Their latest venture, a travel…
Under the patronage of His Highness Sheikh Dr Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, the first conference of the International Board on Books for Young People (IBBY) for the Region of Central…
Some of the best and brightest minds in the global digital media arena will be gathering in Dubai to share their knowledge and expertise at the second annual Digital Media Forum (One and Only Royal Mirage, Dubai, 22nd-23rd May 2013).…
With the results of the 7th Year of the Oman Web Awards 2012-13 just around the corner, there is excitement in the air with leading web designers gearing up for the all-important National Web Awards to take place at the…
  After its successful rounds in Beirut, Amman, and Riyadh, the ArabNet Developer Tournament will showcase the UAE's most talented web and mobile programmers in a series of coding challenges at the Dubai Round on April 20th 2013. The competition,…
Hailing from Beirut, Safa'a Fares has had countless experiences of enjoying falafel - the vegetarian, chickpea- and fava-based snack - but encountering a Japanese version of a falafel sandwich on a trip to Dubai was a life-changing experience. Encouraged by…
Fans of Marvel Comics' beloved crime-fighting superhero, Spider-Man, were given the opportunity to revel in an up-close-and-personal meet and greet with their favourite childhood superstar bringing the magic of TV to life. Organized by OSN, the leading pay-TV network in…
PublicisLive, one of the world's most important event management groups, announced today the opening of its Dubai offices, less than two years after launching its first office in Abu Dhabi. The move is designed to better serve PublicisLive's growing roster…
Nissan Middle East has added another five awards to its trophy cabinet following continued recognition for its innovative marketing from the Dubai Lynx Festival of Creativity 2013. The festival that celebrates and honors pioneers in the creativity field awarded Nissan…
International Expo Consults (IEC), a division of UAE's multi-faceted business conglomerate - Falak Holding, states that 'Family Entertainment Centres' (FEC) will play a vital role in supporting the retail sector in the region. IEC is the organiser of DEAL 2013…