EXPERIMENTAL MARKETING
According to new data released today by YouGov BrandIndex, the UAE’s newest theme parks are making their biggest impression yet on consumers in 2018. After closing their first complete year of operation in 2017 with a huge leap in consumer…
H.E. Ahmed Al Khatib: "GEA is one of the engines for transformation in the Kingdom. We are working to make KSA a global entertainment destination." Investment of SAR 267 billion in entertainment infrastructure sought; consumer spending on entertainment will reach…
Live Grand Jury Session Takes Place March 15 in New York City New York Festivals® International Advertising Awards® has announced the members of the 2018 Package & Product Design Live Session Grand Jury. This in-person Grand Jury session is comprised…
New York Festivals® AME Awards®, for the World’s Best Advertising and Marketing Effectiveness™, announced the Shortlist for 2018 competition. “Since 1994, the AME Awards has honored campaigns from around that globe that are not only creative, but successfully demonstrate innovative…
Contest held at in5 Tech showcases talents of young musicians Dubai Media City supported the Emirates Peace Virtuoso Competition, organised by Emirates Youth Symphony Orchestra (EYSO) and the National Conservatory Dubai (NCD). The annual event provides a platform for young…
To redesign a world focused on Augmented Humanity and not Augmented Reality The way we are working is not working with 87% employees that are disengaged at work Burnt-out employees are 30% more likely to quit their jobs 75% of…
Madonna Badger appointed as See It Be It Chair Cannes Lions has today announced Chloe Gottlieb, EVP, US Chief Creative Officer R/GA as the Ambassador of this year’s See It Be It programme, taking over from last year’s lead Madonna…
WARC launches Prize for MENA Strategy 2018 Wasim Basir of Coca-Cola MENA appointed jury chair. First judges named WARC, the global marketing intelligence service, is today launching the WARC Prize for MENA Strategy 2018, a search for the best strategic…
McCann New York Earns Grand Midas for “Fearless Girl” and Scores 9 Gold The Midas Awards® for the World’s Best Financial Advertising℠ announced the 2017 winners . Worldwide since 2001, the Midas Awards is the only awards show to recognize…
FT Wealth - Family Business Forums in 2018 in partnership with Hezar Ventures The importance of Family Business continues to be a cornerstone of global commercial activity and growth. It has been estimated that over 90% of commercial activity in…
