EXPERIMENTAL MARKETING
For the first time in the region, Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of…
AME’s Deadline Extended until December 31st New York Festivals® AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ has announced the 2018 Grand Jury. Since 1994, the AME Awards jury has honored campaigns world-wide that successfully demonstrate groundbreaking solutions…
New York Festivals International Advertising Awards® has announced the 2018 Grand Jury. To date, NYF’s powerhouse 300+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 50 countries. From Cape Town to…
The Classic Partnership Advertising was recognized with 3 Global Awards United Arab Emirates’ The Classic Partnership Advertising was recognized with 3 Global Awards for their ambient campaign “Footnote for The Breast” (Health & Wellness) for client Medcare Women & Children…
New York Festivals® International Television & Film Awards has announced the 2018 Grand Jury. The TV & Film competition jury recruitment process is still underway, with a jury member increase and an increase in the percentage of women by double…
MediAvataar MENA, a leading media, marketing and advertising news portal has collaborated with New York Festivals to bring its ad screening for the first time in Dubai this year. The screening will showcase the festival’s award winning entries from across…
New York Festivals International Advertising Awards® is now accepting entries for the 2018 competition. New York Festivals, now in its 60th year, is recognized worldwide as a touchstone for global creative excellence in advertising and marketing communications. For 2018, NYF…
Calcium and Saatchi & Saatchi Wellness will join forces this year to support New York Festivals Global Awards® Young Globals competition & internship program. Both agencies will partner as official corporate sponsors as well as mentors for the next generation…
With India and the UAE forging strategic ties across a spectrum of shared interests, this is an opportune time for key stakeholders from both nations to engage in strategic discussions and catalyze economic growth. It is in this context that…
The highly-anticipated World Premiere of Dubai’s spectacular new permanent show, La Perle by Dragone, officially took place on Wednesday, September 13th. It was a full house with 1,300 international and regional VIP guests who gathered in the new state-of-the-art aqua…
