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EXPERIMENTAL MARKETING

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Marketing to Women Conference to address the evolving female consumer

Addressing the needs of the female consumer will be the topic under exploration at the 7th Annual GMR Marketing to Women (M2W) Conference, which takes place on March 15-16 at The Westin, Dubai Mina Seyahi Beach Resort & Marina. Organised…
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The “Internet of Everywhere” comes to CABSAT

Inmarsat gives the ability to stay connected to the internet anywhere in the globe Inmarsat, the leading provider of global mobile satellite communications services, is exhibiting for the first time at CABSAT, the broadcast, satellite and digital media event for…
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CABSAT 2015 to Map Future of Regional Media Industry

Specialist Conferences and In-Show Features to Explore Monetisation Strategies, Connecting Live Content Opportunities and Disruptive Trends in OTT, IPTV and ‘Anywhere, Anytime’ Content Absorption More than 13,000 Visitors Expected at MEASA’s Leading Media, Content and Broadcast Event  CABSAT 2015 opens…
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Dubai Silicon Oasis 19th TechForum to Focus on Islamic Digital Economy

Dubai Silicon Oasis Authority (DSOA), the regulatory body of Dubai Silicon Oasis (DSO), the integrated free zone technology park, is set to spot the light on the Islamic Digital Economy and its contribution to Dubai’s broader Islamic economy vision and…
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Record Number of American Brands Participate in Custom Show Emirates 2015 at ADNEC

The next SEMA networking visit will be held in the UAE at the inaugural edition of Custom Show Emirates and is designed to create opportunities for U.S. manufacturers to meet buyers from GCC Countries. Retailers and wholesalers from Lebanon, Egypt,…
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Sharjah Media Centre Brings Curtains Down on Fourth Edition of IGCF

The fourth edition of the International Government Communication Forum (IGCF 2015), held under the patronage of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, under the theme ‘Specific Actions… Better Results’…
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IGCF 2015 to Include New Components - Social Media Corner, Social Media Award

Recognising the impact of social media on the government communications landscape, the upcoming edition of the International Government Communication Forum (IGCF 2015) will include two new components – the Social Media Corner and the Social Media Award, organisers at Sharjah…
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Opening Session of IGCF 2015 to Debate Future of Government Communication

Sharjah Media Centre (SMC), organisers of the  International Government Communication Forum (IGCF), today announced the opening session of IGCF 2015 would highlight established case studies in government communication from around the world, including the European Union, towards reviewing the nature…
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Cresta Awards issue call for entries

The Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, has issued the call for entries in its 23rd worldwide competition.   Creative Standards International, the Cresta Awards is pleased to…
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2015 Jury Line-Up Announced For Lions Health

Shortlisted & Winning Points Amassed at Lions Health will Count at Cannes Lions Lions Health, the global Festival celebrating creativity in healthcare, has today announced the line-up of 2015 jury members.  Building on 62 years of Cannes Lions, Lions Health…
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QUOTE OF THE DAY

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

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