EXPERIMENTAL MARKETING
The beat is back this spring, with the third consecutive Du World Music Festival, from 22 March-6 April as part of Du Live! The festival promise fantastic nights of music played across the emirate, to include some of the greatest…
Dubai Studio City kicked off 2013 with the first instalment of Media Bridge, an interactive forum for business partners to connect with each other and learn about new developments within the business park. Media Bridge is a networking event aimed…
The inaugural Middle East Luxury Travel Show (MELTS), an invitation-only, B2B event for connoisseurs of luxury travel, is to be held in the iconic UAE Pavilion on Abu Dhabi's Saadiyat Island in January next year. The show is being brought…
Today's world of entertainment and games is very different from that of four decades ago. The Internet, and mobile smart devices -at the top of which are smart phones and tablets, are spreading widely. There is a growing passion and…
The Dubai Mall, the world's largest shopping and entertainment destination by global property developer Emaar Properties PJSC, has set a new global milestone welcoming 65 million visitors in 2012, an increase of more than 20% compared to the 54 million…
Cabsat 2013, the digital media event in the region, and third largest on the global calendar, is poised to drive the debate on digital television with an extensive and carefully tailored programme of conference sessions as well as its comprehensive…
Ferrari World Abu Dhabi, the world's first and only Ferrari-branded theme park, showcased its winning entertainment offering as part of the UAE's premiere leisure hot spot Yas Island, during a special event held in Kuwait City. The iconic attraction highlighted…
TANG, the popular powdered fruit-flavored beverage from Mondelēz International (formerly Kraft Foods), lately announced the start of a region-wide Kids Movement to encourage children to do good for less-privileged kids in the region through a simple, yet precious act of…
Sharjah Media Centre (SMC) announced the agenda of the Government Communication Forum (GCF) 2013. Themed "Effective Communication.. Unified Speech", the event will highlight the necessity to move from "talking to people" to "talking with people" and demonstrate flexibility of civil…
Customers have shifted their behaviour online, creating incentives for operators, legislators and the information communications technology (ICT) community as a whole to adapt their business and processes to keep pace. This was the key message from Ahmad Abdulkarim Julfar, CEO…
