MARKETING
WPP announces that its wholly-owned operating company Grey, the global marketing communications agency, has acquired a majority stake in Extrême-Sensio (“Sensio”) in France. Sensio is a full service digital agency that offers services including consulting, design, technology and customer acquisition.…
KPMG International’s Change Readiness Index shows UAE is the third most prepared for change in the world • UAE most prepared among other countries in MENA • Countries ranked on Enterprise, Government, People and Civil Society capabilities The United Arab…
If there's one thing the consumer product realm has learned as digital has permeated our lives, it's that physical scale is no longer an advantage. In fact, for many of today's largest fast-moving consumer goods (FMCG) manufacturers, it may be…
We all know that brands become iconic by addressing a societal tension, so perhaps it is not surprising that the controversy swirling around President Trump and his actions should attract the attention of marketers. Whether that is a good thing,…
The wait is over! Here is the first look at Dubai’s most anticipated opening of the year, the state-of-the-art aqua theatre, La Perle. Home to 130 cast and crew, the venue is the only theatre of its kind and calibre…
Canon Middle East, a leader in imaging solutions, has announced a partnership with Arab YouTube star and leading travel influencer, Haifa Beseisso to launch the company’s new brand proposition for the consumer and professional imaging business. Canon’s new brand proposition…
Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%) and Instagram (18%) by garnering the approval of 47% marketers 75% of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval…
8 out of 10 tourists keen on bringing their families on their next visit to Dubai Top 6 factors why tourists prefer Dubai are (1) Diversity of tourist attractions, (2) Dubai’s multi-cultural community (3) Openness and tolerance, (4) Value for…
PSA Group reinforces its Sales and Marketing Division in MEA region Samir Cherfanis appointed Senior Vice President Sales and Marketing for Middle East and Africaat PSA Group effective July 1st 2017. This new role has been created to support the…
A new online store puts private labels in the spotlight. What do you get when you cross the online dollar store with an upscale private label brand? That’s what new online store Brandless aims to find out. Launching this week,…