MARKETING
Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the time, you’ll be right. New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly…
Member of Ericsson's Executive Team, reporting to CEO Effective June 10, 2019, Stella Medlicott is appointed Senior Vice President and Head of Group Function Marketing & Corporate Relations at Ericsson (NASDAQ: ERIC), and a member of Ericsson’s Executive Team. Stella…
As it develops its plans for the mobility of the future, the BMW Group is increasingly focusing on co-operations to help make next-level electrification technology more widely available to customers by the start of the coming decade. Cooperation between car…
GOBELINS and Netflix announced a new partnership to support equal opportunities in animation. The Netflix Animation Fellowship will enable one GOBELINS graduate each year to work directly alongside animation experts in Japan developing Netflix original Anime titles. This post-graduate program…
Sophisticated AI-powered low light imaging, face unlock, Google Assistant at the push of a button* all combined with the promise of latest Android that keeps getting better HMD Global, the home of Nokia phones, has today announced the new Nokia…
Accelerated growth sees Amazon crowned 2019’s BrandZTM Top 100 Most Valuable Global Brand • ‘Eco-system’ brands win over consumers as many traditional brand categories crumble • Consumer technology brands pass the $1 trillion brand value mark • Demand grows for…
After delivering my take on what is requires to revitalise a brand, one of my audience asked, where should a retailer invest? In refurbishing existing, older stores, or in marketing to reach new customers? Of course, ideally one would do…
Following Souq’s rebrand as Amazon.ae, the brand achieves the highest uplift in Ad Awareness in May Amazon.ae has achieved the largest rise in its Ad Awareness in the UAE in the month of May. The uplift coincides with Amazon and…
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts, published today. By 2021 the total will…
Prime members in the United Arab Emirates will enjoy free delivery on millions of local and international items, unlimited access to Prime Video, Twitch Prime, and new and exclusive member deals. Members will also have exclusive access to deals on…
