MARKETING
The Emirates Woman, Woman of the Year Awards is the region’s most prestigious, glamorous and inspiring annual event. The awards were held at The Westin Dubai Mina Seyahi, where 350 guests gathered to celebrate the achievements of women in…
A new survey conducted by Juniper Research has found that over 40% of iOS users in the US consider themselves unlikely to use facial recognition as a payment security technology. This suggests that a core use case for the iPhone…
Allocating marketing budgets is an eternal struggle for brands and marketing professionals. The number of ways to spend your money are seemingly endless, and the stakes are high. Over-allocate to the wrong channel and you can blow most of your…
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia, unveiled the results of a first of its kind neuroscience study in the region, designed to identify the most powerful drivers…
Exponential growth and goodwill in the UAE accelerates expansion Souqplace.com, the first Emirati online marketplace in the UAE, connecting quality SMEs and artisan products, in addition to branded ones to consumers, announces the expansion of its platform to Saudi Arabia. …
According to a Lightspeed survey conducted in Asia, 86 percent of the people interviewed stated they were seeing more online advertising than they did three years ago. Of course, they are right, the number of digital ads has skyrocketed over…
Global Cashback Mart – Mashreq’s newest e-commerce platform Mashreq Bank, the leading financial institution across the Middle East & North Africa, has launched an exclusive e-commerce platform for its credit card customers in the UAE: Global Cashback Mart. The…
Brands spend spend 16% of marketing budgets on marketing technology Martech budgets expected to rise by 10% over next 12 months Brands believe budget limits investment, whilst agencies see a lack of technological understanding New research assessing the current and…
Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a…
As all marketers are well aware, today’s consumers are more educated than ever, largely because they have access to more information than ever—and that’s only going to continue. So when it comes time to shop, consumers are putting that knowledge…