MARKETING
In 2026, for the first time ever, the World Cup will be spread over three countries. Sixteen cities across the U.S., Canada and Mexico will host matches, giving brands and advertisers a chance to expand their reach and build connections…
Did you see the report of the most luxurious cities in the world in 2022? The luxury lifestyle is always in search of the top expensive luxury city in the world. Today, I will show you the full details of…
Given the video gaming industry’s close ties with sports thanks to the popularity of sports video games, it is worth exploring how interested gamers are in the real thing. Gamers in this piece are defined as those who play video…
Snapchat is providing fans with the chance to capture and share key moments with their families and friends, before, during and after the world’s biggest sports celebration To celebrate the highly anticipated football season, four regional Augmented Reality (AR) developers…
QUEST Esports CEO Elie Honain and CSO Elie Gemayel discussed issues and growth potential for thriving sector at inaugural Dubai Esports Festival Integration, collaboration, and connectivity across multiple stakeholders in the eSports ecosystem are vital for the sector to reach…
Four-year deal highlights a commitment to invest in and grow both men’s and women’s game Partnership further enhances adidas‘s credibility in football across the Kingdom adidas has today announced a partnership with the Saudi Arabian Football Federation (SAFF) until 2026.…
Campaign video evokes Kia’s key message: ‘Inspiration. It’s in all of us.’ - Brand to feature Fan-made contents on electronic boards at the stadiums through #KiaInspireTogether campaign. - 10 skybox World Cup tickets up for grabs from Al Majid Motors on…
The World Cup kick-off countdown is on! To make sure you don’t miss any major moments, here are new features that will help you stay up to date as 32 nations compete to win it all. Get in on the…
Ertug Ayik is appointed HP Middle East and Africa Managing Director Peter Oganesean becomes the new Managing Director of HP Middle East Today, HP announces new leaders in the Middle East and Africa region: Ertug Ayik is appointed Managing Director…
Booking.com hits it out of the park with T20 World Cup fans YouGov BrandIndex provides us with a range of metrics by which to measure a brand’s standing among a group of consumers over a set time frame. With the…
