MARKETING
Following a week filled with over 20,000 product debuts unveiling the future of technology. More than 4,400 exhibiting companies launched their latest tech products to some 170,000 attendees across more than 2.9 million net square feet of exhibit space. From…
In today’s fragmented world, the successful marketer needs to align all their resources to achieve a specific objective. This requires coordination within and without the company to ensure all activities work together in harmony. But the comparison with the role…
While bundling Apple TV+ at no additional cost with new devices is central to the group's TV and hardware strategy, with only 45 hours of premium, original programming (Nov 2019), the stand-alone $4.99 a month price for the streaming service…
Men are more likely than women to own an autonomous car and many consider it safer than its human-driven counterpart If it were easily available to them, half of UAE residents (49%) said they are likely to own a self-driving…
The haircare brand has achieved the biggest uplift in its Ad Awareness in the UAE in December Sunsilk has achieved the greatest Ad Awareness (whether someone has seen an advert for the brand) in the UAE in December and has…
Big brother has arrived – or perhaps it’s his better intentioned younger cousin. Every day we are being watched whether we’re checking into a hotel, visiting a friend in hospital or simply out grocery shopping. Video surveillance technology – the…
10 percent of digital orders during the holiday season were powered by artificial intelligence Brands and retailers offering click and collect saw 56 percent more active shoppers in the last five days leading up to Christmas and 18 percent more…
Manchester City has announced a new global partnership with the world’s #1 consumer appliances producer, Midea. Omar Berrada, Chief Operating Officer for Manchester City, welcomed Midea to the City family and said: “As we enter the second half of the…
When we ring in this new year, we’ll also be welcoming a new decade. It’s a time to not only place bets for the years ahead, but for a retrospective to show how far our industry has come. Since 2010,…
Credit Suisse publishes study on the prospects for the Swiss retail sector Credit Suisse published the annual "Retail Outlook" study in collaboration with the consulting firm Fuhrer & Hotz. Nominal sales in the Swiss retail sector stagnated in 2019, while…
