MARKETING
Insights from WARC's Prize for MENA Strategy 2020 WARC, the global authority on marketing effectiveness, has today released the 2020 MENA Strategy Report, outlining insights and successful marketing trends following an analysis of the results of this year's WARC Prize…
The announcement was made at the “X” by OJ Lifestyle launch held in Dubai last night The former world boxing champion will be moving to the popular tourist destination in the coming months Amir plans to take boxing up a…
Asia’s leading travel tech platform announces the full-service launch offering flights, hotels, staycations, activities, and more Amid rising Indian Premier League fever rolls out its first campaign ‘Game On!’ for cricket fans in the UAE MakeMyTrip (NASDAQ: MMYT), one of…
Zenith’s Commerce Director Stuart Johnston, in partnership with Publicis Commerce, reviews Facebook’s latest announcement and venture into Commerce. Facebook announced the arrival of Facebook Shops, a brand new e-commerce solution enabling brands to develop digital storefronts on Facebook and Instagram.…
Residents claim to have reduced their spending in major categories recently due to the threefold increase in tax With the new Value Added Tax coming into effect in Saudi Arabia recently, YouGov’s latest survey reveals nine in ten (91%) residents…
With overall spending power of almost $100 billion, brands are looking to better understand Gen Z as their consumer habits start to take shape. For many years, millennials were in the spotlight for brands and marketers. But as the next…
During August, Panda achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia Panda, the retail company, enjoyed the greatest improvement in Ad Awareness of any brand during August. The uplift coincides with the brands back to…
UAE’s homegrown online travel portal, Musafir.com, has announced the success and continuation of repatriation flights to help facilitate travel for passengers in the UAE who have been stranded and impacted due to COVID-19 in the UAE. So far, Musafir.com has…
The campaign that worked with Gulf talent achieved more than 920 million impressions, with more than 10,000 interactions across the Explorers' channels Global smartphone brand OPPO today revealed the results of its Find More campaign that saw it partner with…
Held over ten days as part of Dubai Summer Surprises, the event culminated in a live stream with UK-based YouTuber Manny that was attended by over 69,068 people across the world Global smartphone brand OPPO this weekend concluded its uniquely…
