MARKETING
While residents’ spending across most shopping categories is unlikely to change, their expenditure on charity is likely to increase this year as compared to the pre-pandemic times Nearly half of UAE residents who look forward to Ramadan this year (46%)…
Study shows global consumer optimism is high, with more than half of respondents surveyed saying that they expect a COVID-19 vaccine to keep them protected According to the findings of a new global consumer study released by IBM's (NYSE: IBM)…
IBM announced that Kyndryl will be the name of the new, independent company that will be created following the separation of its Managed Infrastructure Services business, which is expected to occur by the end of 2021. "Kyndryl evokes the spirit…
Total value of world’s top 50 most valuable apparel brands has declined by 8% as sector negotiates fallout from COVID-19 pandemic Nike named world’s most valuable apparel brand for 7th consecutive year, brand value down 13% to US$30.4 billion Footwear…
The study, commissioned by Amadeus and delivered by Censuswide, provides encouraging news for the industry, with 51% of travellers from the UAE keen to book international travel within six weeks of restrictions lifting The study also demonstrates the importance of…
The return of Radiohead’s live streaming archival shows kicks off this Friday with new shows Premiering for 7 straight weeks Live streaming has always been core to YouTube and one of the best parts of my job. Watching the live…
Snapchatters can now virtually try on a selection of fashion-forward AR face masks Snapchat has announced the launch of a new augmented reality (AR) Lens in partnership with Virgil Abloh, an American fashion designer and founder of luxury fashion label…
The Japanese carmaker enjoys the best brand health among Saudi residents The 2021 rankings are dominated by Japanese brands, with four leading names featuring in the list Many luxury car brands also feature in the list, mostly of German make…
• Telecoms adspend to return to 2019 levels of spending in 2022 • Digital advertising will be the only channel to grow between 2019 and 2023 • India and Russia to lead adspend growth as smartphone penetration spreads more widely…
Growth in beauty and personal luxury advertising will remain below market average in 2021 and 2022 Digital advertising spend to be 19% higher in 2022 than in 2019 France and India to lead recovery in 2021 and 2022 Decreased consumer…
