MARKETING
In an increasingly competitive and disjointed brand landscape, where the influence of ‘private label’ and ‘direct’ brands continues to expand, how can established brands best achieve the recognition they need? Firstly, we need to re-frame the question. The aim is…
Conversations around the best way to target women can certainly be divisive. Several recent brandings aimed at female consumers have received pushback for appearing clumsy and patronising, while others have been deemed mere stunts with little intrinsic value. Marketers need…
The new sports vertical on the MyWorld platform will house duFC and offer an array of sports related content including play by play updates and news du, from Emirates Integrated Telecommunications Company, has launched an exciting new sports portal, duSports,…
A lot has been said about the value of having consumers love your brand. But what does this mean, and how can brand love be achieved? Is it Love or Like? The first thing to say is that most consumers…
Food holds a complex place in our lives. It says something about who we are, what we believe and where we come from. Food trends mirror our connection with food, how we interact with it, and how the industry adapts…
● Expanded to include face Lenses as well as World Lenses ● Official Creator Program launched to highlight and partner with select creators Snap announces new tools for any Lens Studio creator, including seven all new face templates, integrated Gif…
Films, Concerts and even Monster Truck Rallies Transforming Environment – and Creating Significant Opportunities for Business Saudi Arabia’s on-going efforts to transform its economy and diversify away from its dependence on energy is driving the creation of a vibrant new…
Raw Orange is the UAE’s newest home-grown online fashion outlet created by women for women, offering high-quality fast fashion in a range of trendy, fresh, cool and quirky designs with just a click of your mouse or a tap of…
Shoppable content was meant to take off in 2017, with tech-enabled online content allowing consumers to buy featured products without being redirected to another site. However, its adoption by brands has been slow, as publishers still think of content first,…
Sabre Labs 2018 Emerging Technology Report examines the roles of automation, authenticity and blockchain in the evolving travel technology landscape Sabre Corporation, the leading technology provider to the global travel industry, has released the Sabre Labs 2018 Emerging Technology Report,…