MARKETING
Geometry, the world’s most international brand activation and shopper marketing agency unveils ‘Loft 36’. The new Dubai creative hub to maneuver itself up the omni-channel world and elevate brand experiences, signaling another milestone in the growth and evolution of the…
New agreement between Shamal Communications and Andy Owen Copy & Creative, will enhance and strengthen client sales through the combination of quality public relations and world-class direct marketing Dubai-based, full-service public relations consultancy Shamal Communications has signed an exclusive partnership…
In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of strategy formulation is coping with competition, yet it is easy to view competition too narrowly and too pessimistically.” Modern marketers…
When it comes to purchase behavior, it’s become abundantly clear that consumers care. In fact, the majority (73%) of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. As consumers…
Breaking the pattern of football boot releases through an invite-only app adidas GLITCH is a new football boot concept and a unique route to market. With a new generation of players to connect with, POSSIBLE set out to disrupt everything.…
Gartner Reveals Six Predictions to Guide Marketing Leaders Through Uncertain Times Ahead Shifting consumer behaviors, mounting regulatory pressures, organizational shifts and disruptive automation combine to pose a real and destabilizing threat to many marketing leaders and their strategies for the…
A couple of weeks ago, I posted about smart speakers being the new radio and referenced an article on Recode that suggested people were less likely to skip ads. However, the article also presented some interesting findings about the use…
With this campaign Etihad Airways has achieved the largest rise in its Ad Awareness in the UAE In November, Etihad Airways launched a new brand platform - Choose Well - which invites passengers to make choices about how they travel…
The fourth edition of the BabyTech Summit at CES makes parenthood cool, calm and connected. Modern parents are helping grow the baby tech category and this year’s edition of CES displays the burgeoning demand. From maternity belly bands to silent…
UAE consumers are increasingly relying on technology and have a growing desire to be connected, with 67 percent stating that they see value in harnessing the power of technology. This is according to the findings of the UAE edition of…
