MARKETING
Adaptive marketing for business success What can blue chips learn from disruptors like Airbnb, The Million Dollar Shave Club and Uber? The direct relationship they have with consumers. These companies are not dependent on retail structures and are therefore in…
An antidote to marketing apathy Lyft came to ISL with a challenge: incoming college students are more likely to use Uber than Lyft. They wanted to change that. Knowing their audience and their apathy toward traditional marketing tactics, Lyft and…
Intensified political polarisation, fragmented groups and rapid digital disruption risk is undermining governments’ efforts to effectively engage with citizens, concludes The Leaders’ Report. Produced by WPP’s Government & Public Sector Practice, The Leaders’ Report is the only global research study…
Ipsos Most Influential Brands Survey for KSA shows Tech & Digital brands in the lead, 2 local brands make the top 10 Ipsos in KSA has announced the results of its “Most Influential Brands” survey, conducted for the first time…
Facebook announced that Peggy Alford, Senior Vice President, Core Markets of PayPal Holdings, Inc., has been nominated for election to the company’s board of directors at its annual meeting of stockholders to be held on May 30, 2019. Mark Zuckerberg,…
Reigning Open Champion and European Ryder Cup hero joins GOLFTV Molinari to feature in exclusive GOLFTV content, including instruction series, behind-the-scenes access and post-round commentary Molinari: “GOLFTV’s passion is clear, and I’m proud to play a part in their mission…
Netflix’s latest original Middle Eastern series, is a youthful high school drama produced with a full female Arab cast and crew. Titled AlRawabi School for Girls, the show is written and directed by Jordanian director Tima Shomali in collaboration with…
The evolved beauty consumers of today are more informed, engaged and connected than ever before. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty. Consumers carefully analyze ingredient lists, and they choose brands…
Agreement ends all ongoing litigation, including with Apple’s contract manufacturers Companies have reached a global patent license agreement and a chipset supply agreement San Diego and Cupertino, California — Qualcomm and Apple today announced an agreement to dismiss all litigation…
Men are more likely to buy a car online as compared to women A fifth of UAE residents are likely to buy a first-hand car online, YouGov’s new research reveals. With Tesla betting big on online sales and the future…
