MARKETING
A question I get asked often is “What is my brand’s story?” Let’s talk about that. When I look at most brand stories that companies are putting out there, I feel they often look more like mission statements than stories.…
Starting today, Snapchatters will have an easier way to discover and unlock thousands of Lenses built by its global creator community. Since Lens Studio launched in late 2017, creators have submitted over 100,000 unique Lenses through the tool, which have…
In China, luxury brands are embracing WeChat as it opens up multiple easily accessible entry points for connecting with shoppers. Shopping online has never been more easy or intuitive in China than it is now. The country’s digital retail industry…
The work of trusted journalistic organizations is as critical as ever, especially when it comes to seeking information about current events online. In March, the Google News Initiative (GNI) kicked off with the goal of helping journalism thrive in the…
Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM Leading global marketing and corporate communications company Omnicom Group, Inc. announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized…
When it comes to the psychology of success, the first thing you need to ask yourself is why you want to be successful. By success, I refer to achieving something in your life that you currently aspire towards. What is…
According to the Nielsen Global Trust In Advertising Survey, 92 percent of people trust recommendations from friends. That means if you aren't receiving word-of-mouth recommendations for your business, you're missing out on the single most effective and trusted means of…
With gen Zers confessing to a dip in confidence during puberty, brands are now finding novel ways to better the adolescent years. When it comes to skincare and wellbeing, generation Z spends more dollars on beauty products than apparel, according…
startAD, the innovation and entrepreneurship platform anchored at NYU Abu Dhabi, has partnered with Khalifa Fund for Enterprise Development for the first time to present an updated version of Ibtikari (My Innovation). The fourth edition of Ibtikari will be an…
Vibe Projects, an avant-garde media company based in the Middle East, announced the launch of its flagship event – the VIBE Marketers’ Fest 2018, to be held on November 21st -22nd in Dubai. The two-day long Fest will witness the…