MARKETING
Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived,…
Webex Adds More Capacity, Even More Security and Intelligent Insights and Simplifies Telehealth Webex platform sees unprecedented demand and more than triples its normal volume. As the foremost trusted business continuity provider, Cisco invests in the resilience of Webex through…
Today’s kids may be less likely to sit in front of a TV set and more likely to sit in front of a tablet, smartphone, or laptop. These changes in children's content consumption behaviors are also reflected in their journey…
This month, Amazon.sa is the brand which has achieved the largest rise in its Ad Awareness in Saudi Arabia. The uplift coincides with Amazon and Souq announcing the launch of Amazon.sa mid-month. Following the rebrand of Souq in the UAE…
NRTC Fresh, the online delivery platform for fresh fruits and vegetables, has released insights on its consumer shopping behaviors and trends in the UAE. Remarkably, the e-commerce platform has witnessed an increased growth in online shoppers this year. According to…
BrandZ Top 100 Global Brands 2020 reveals that the total brand value of the world’s most valuable brands has increased by 5.9%, despite COVID-19. The world’s most valuable brands have seen their total brand value increase by 5.9% despite the…
GoDaddy, the company that empowers everyday entrepreneurs around the world, has launched a beta version of the new GoDaddy Arabic website. The GoDaddy website experience, marketing, and award-winning customer support will be available in Arabic, to help local small businesses…
The Covid-19 pandemic has had a profound effect on the world, drastically re-shaping our day-to-day existence. This situation has brought us solidarity, hardship and sadness, as well as a chance to see our own lives in a different light. This…
BrandZ Top 100 Most Valuable Global Ranking reveals growing power and influence of technology Investment in marketing and brand-building critical for business recovery post-COVID-19 Innovation and creativity key drivers of growth as BrandZ Top 100’s total worth hits $5 trillion…
Play:Date, a homegrown interactive mobile application, that helps parents build their child’s social circle, has secured an investment partnership with Modus Capital, a hybrid venture capital firm, headquartered in New York. This boost of funding will support Play:Date in their…
