MARKETING
The partnership allows advertisers to make use of zeotap’s high-quality segments through the different Adobe solutions. Zeotap’s data has been shown to exceed up to 6x market benchmarks on measured demographic On-Target Percentage (OTP) levels. Berlin, Madrid, Milan, London, Paris,…
Roles of Chairman and CEO being split to support firm’s ambitious growth strategy KPMG Lower Gulf has announced the appointment of Nader Haffar as CEO of the firm in the UAE and Oman with effect from October 1 2018. Vijay…
The impact of artificial intelligence (AI) on the future of jobs is usually discussed in theoretical terms. Reports and opinion pieces cover the full spectrum of opinion—from the dystopian landscape that leaves millions unemployed, to new opportunities for social and…
Hyperconnectivity and busy lifestyles are influencing buying decisions of global consumers. Global consumers want convenience at every stage of shopping and brand engagement with products and services. However, convenience means different things to different consumers, and it’s increasingly important to…
Evaluated across 23 different criteria that assessed agencies’ current offerings, strategy and market presence, Zenith was recognized for its “vision to master the newly converging media and commerce landscape” and for its investment in eCommerce, personalization, marketing consulting, automation, AI…
noon, the Middle East’s homegrown online marketplace, is on the lookout for the most talented university graduates to join its ranks as the digital platform launches its intern and graduate program. The rapidly growing e-commerce company has just welcomed its…
In theory the application of zero-based budgeting to marketing ought to be a good thing: no more budgets based on historical spending and funds allocated between options based on current performance. What is not to like? How about the fact…
Travel data specialist hires ex-Dentsu-Aegis and Mediacom Heavyweight to drive growth in EMEA ADARA, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly-created role of Managing…
People are becoming more like brands, and brands are becoming more like people In this new report, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era. Blurring Boundaries is…
We know many parents and guardians think about what their teens are doing online, and we feel a great responsibility to make sure Instagram is a positive place for them to connect and share. That’s why we’ve created A Parent’s…