MARKETING
Global advertisers will increase adspend by 4.3% in 2020 but commercial audiences will shrink by 1.6% Demand for mass audiences continues to rise, but supply is falling as consumers turn to non-commercial media Media inflation has exceeded adspend growth throughout…
High income earners are more likely to support the new sin tax As the UAE prepares for its new sugar tax to take effect soon, YouGov’s latest research reveals that the majority (55%) of UAE residents support its implementation, while…
Instagram is announcing two updates as part of our ongoing work to keep young people safe: Starting today, we will require new users to let us know their age before they can sign up for Instagram. Those under 13 will…
Kantar transaction completed; leverage reduced to lower end of target range; share buyback to commence shortly WPP announces that it has completed the transaction to sell 60% of Kantar, its global data, research, consulting and analytics business, to Bain Capital…
Larry Page and Sergey Brin decide to transition from their roles as CEO and President, respectively, of Alphabet. Sundar Pichai, CEO of Google, becomes CEO of both Google and Alphabet. Page and Brin to remain active as co-founders, shareholders and…
The ‘Digital Paradox’ Facing the Media Industry in 2020 Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also…
Brands will increasingly rely on platforms that combine advertising and e-commerce WARC Marketer's Toolkit 2020: Building brands in the walled gardens -- a focus on Industry Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their…
Truecaller released the findings from their annual Truecaller Insights Report, that listed the Top 20 Countries Affected by Spam Calls in 2019. This is the third edition of the report wherein there has been a significant shift in the ranking…
Arab Youth Survey's 2019 findings on Saudi Arabian youth presented at first Saudi Media Forum Young Arabs believe Saudi Arabia is the Arab state which has increased its influence most in the region in past 5 years Majority of Saudi…
By Laura McCullough, Executive Vice President of U.S. Manufacturer Client Success, Nielsen Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. Nielsen recently took a closer look at the worldwide…
