Award winning jewellery retailer Pure Gold Jewellers has launched three special pendants in diamonds and coloured stones for Mother’s Day this year. The pendants are symbolic of a mother’s everlasting love and her joyful, warm personality. Two of the limited edition pendants are carefully engraved ‘Mom’ in English and the third has the Arabic calligraphy ‘AlhiUmmi’, which means ‘Best Mother’.

Speaking about the new collection, Karim Merchant, CEO & MD of Pure Gold Jewellers, said: “Our Mother’s Day collection is worthy of the amazing woman who holds a special place in our heart always. Her unconditional love, warm and caring personality has seen us through the many ups and downs of life and this is the best occasion to show our love and appreciation for her sacrifices. Nothing compares to a stunning piece of jewellery lovingly engraved ‘Mom’ and embedded with diamonds, as an eternal symbol of love.”

The newly launched pendants are available in 18 kt white and yellow gold at all Pure Gold Jewellers outlets in UAE, Kuwait, Qatar, Bahrain and Oman.

The ‘Mom’ pendant from the brand’s Pure Diamonds collection features exquisitely cut 15cents diamonds and 50 cents coloured stones of different colours ranging from purple to green, set in two grams gold. This gorgeous pendant is priced at just AED 1,099. 

There is also a ‘Mom’ pendant from the brand’s Pure Sparkle collection, featuring a unique combination of yellow and white gold with a generous sprinkling of diamonds, available for AED 1,099.

The Arabic calligraphy pendant is in a beautiful drop shape featuring 15 cents diamonds embedded in Mother of Pearl and 18kt gold and is priced at only AED 1,799.