The Brand Union, part of the WPP group, a strategic global branding agency, is pleased to be associated with the unveiling of BAHRI, the new brand identity for the National Shipping Company of Saudi Arabia (NSCSA), in a gala event held recently in Riyadh, KSA.
From its humble beginnings in 1979 as a national carrier, NSCSA has recently undergone a revolutionary change to reflect its future direction as a global force, catering to the growing shipping needs of regional and international clients.
After heavily investing in a world-class fleet and growing its business sectors and services, NSCSA experienced remarkable growth in recent years after three decades of experience. Today, the Bahri brand represents an organization that is one of the largest shipping conglomerates in the world, blending tradition, expertise and state-of-the-art juxtaposed with a keen understanding of diverse client needs in many markets.
Speaking on behalf of the company at a prestigious Launch Event held at the Ritz-Carlton, Riyadh, Saudi Arabia, were Mr. Abdullah Sulaiman Al-Rubaian, the Chairman of the Board of Directors and Mr. Saleh Al Jasser, the Chief Executive Officer, Bahri.
The Brand Union worked closely with the Bahri Team to create a bold and compelling brand promise that challenges category norms. In addition, a robust brand architecture was developed to effectively leverage the brand's equity while engaging with the key stakeholders and the broader community in a targeted manner.