Havas Sports & Entertainment summer of sport infographic highlights immense public appetite for the UEFA Euro 2012 and The London Olympic

Lucien Boyer, Global CEO & President of Havas Sports & Entertainment, the world's leading brand engagement network, with 36 offices across 20 countries, commented: 

“The key outtake from this research is that despite the difficult economic conditions people are prioritizing spending on sport as its popularity remains sky high.  To capitalize on this trend our aim is to help brands develop integrated campaigns at both a global and local level, in PR, social media and experiential activity backed by cutting-edge research. 

“Our experience working with six Euro 2012 partners, which includes adidas, Hyundai, KIA, Castrol, The Coca-Cola Company, and Orange, and more than 10 London 2012 sponsors is that the most effective campaigns will tap into the excitement and passion of the sports event and create added-value experiences that encourage consumer interaction and a deeper engagement with the sponsorship.”  

Here is the infographic:

*This quantitative online  study was designed by Havas Sports & Entertainment for the The Coca-Cola Company and conducted by market research company Toluna, between April 23rd and May 8th 2012, using a sample of 1000 people per country, and representing the ‘15 and older’ age group in the following countries: France, Germany, England, Spain, and Belgium. The total sample size was 5000 people.