Sabre Corporation, a leading software and technology provider powering the global travel industry, recently received the Best Company Culture award and Best CEO award from Comparably, a workplace culture site and corporate brand reputation platform. Sabre was rated in the top 50 in these categories among 70,000 companies.

The award for Best CEO is determined based on the ratings employees give to the company’s chief executive and Best Company Culture is based on employee feedback across 16 different categories including leadership, team, environment, compensation, career growth, perks & benefits, work-life balance and company outlook.

“Culture starts with leadership so it makes sense that Sabre would have the honor of earning both of these prestigious awards,” said Shawn Williams, Sabre’s chief people officer.

Sean Menke joined Sabre in 2015 as President of Sabre Travel Network and is currently the Chairman and CEO. Under Menke’s leadership, Sabre has made strategic improvements to be held as the premier global technology platform in travel, serve as a great partner for its customers and further establish itself as an employer of choice.

“During his career in the travel industry, Sean has consistently led the way for change, challenging the status quo to help the industry evolve and find the best path toward the future of travel,” said Williams. “Like the rest of the travel industry, Sabre faced many challenges over the past few years, and, thanks to Sean’s steady and forward-thinking leadership, we are better positioned today for the future.”

Underpinning Sabre’s culture is the company’s commitment to its customers and to its team members. The company fosters an inclusive environment, where team members – with their wide and rich variety of differences – can bring their full selves to work, contribute their best and feel a sense of belonging. Additionally, Sabre’s Work From Anywhere policy and company-wide year-end break demonstrate the organization’s best-in-class culture.

Williams elaborates, “Sabre leaders are dedicated to their team members, provide transparent communication and have a relentless focus on team success. This well-deserved recognition is a testament to our leaders and team members’ passion for Sabre and to each other.”

Tito Ribeiro, strategical content, networks, and digital transformation specialist made a list of the seven market trends for 2023. Tito has kept up with the digital transformation of several companies in Latin America and Europe. Because of the coronavirus pandemic he had his contract terminated, and he ended up creating PROJECT RENAISSANCE in his spare time: a free-of-charge consultancy to help small companies in the process of digital transformation.

In 2015, Tito started his international career. In this period abroad, he followed the digital transformation process of several companies of various segments. Before returning to Brazil, he worked as innovation director at Biederman McCann in Paraguay. He also worked as digital director of WPP Group companies, including Y&R in Peru, and as a teacher at the Miami Ad School.

While in Europe, he worked for the Hispanic and global market by developing projects in Istanbul, Lisbon, Madrid, Amsterdam, and London, among other cities. Then he returned to Latin America – first in Montevideo, Uruguay, working on projects for all Latin America and the Caribbean; then in Mexico City, Mexico, and finally in Asunción, Paraguay. His portfolio includes projects created for brands like McDonald’s, Carrefour, Coca-Cola, AB InBev (Anheuser-Busch InBev), and Diesel.

The 2022 wasn’t an easy year for anybody. We just have been through a pandemic, in which many companies were forced to go through a very intense digital transformation process. While this happened, we also saw Russia rapidly invade Ukraine, inflation increasing, and purchasing power decrease around the world. With high inflation, operating costs rise, and a possible recession is close. Marketing may not be a priority anymore because of this. Considering this current perspective, it’s necessary to rethink investments in publicity.

According to global institutes like Insider Intelligence (formerly known as eMarketer), investments in digital media should be the most affected with an impact of US$16,21 billion. This strengthens the need to build more creative and original content.

Subjects like things internet, metaverse, blockchain, and Web 3.0 became popular and expanded themselves. The bet for 2023 is the creation of communities and the fortification of Web 3.0 expansion.

1) Market needs new leaderships and views

As a global megatrend, generation Z is the leader of purchase chain in several segments today. This allows big companies to rethink their marketing strategical structure to improve their results.

However, decisions are still being taken very slowly, without this generation’s fluidity.

Another point that big CEOs must pay attention to is the fact that this generation is entering labor market, so these people need to be heard. New methodologies need to be installed. It’s important to understand the need for younger leaders to facilitate dialogue with this generation.


2) Digital influencers consolidate themselves as a business platform

Many companies are already ahead with the development of strategic partnerships with influencers through the so-called DNVB (Digitally Native Vertical Brand), that is, digitally native brands whose business structure is vertical. Marketing of influence rose significantly in all countries this year. Narratives are deeper, being built by teams that are more and more structured. Agencies realized that a project with influencers isn’t a job for an intern. Today, storytelling of action with influencers has proved to be capable of creating engagement and increasing sales.

Considering only values accounted for in the United States by an Influencer Marketing Hub’s research brands invested $4.14 billion in this market. This amount should rise in 2023; forecasts indicate the amount invested will reach $4.62 billion.

Now, the next step is making this market more and more professional for it to be not only a tool to build a brand but also an entry source of economic resources for companies by building projects and products.

3) Brand Entertainment interconnected with sales strategies

Social networks like TikTok, YouTube, and WhatsApp are investing in tools focused on digital commerce and this can radically transform platforms. Very popular in China, purchases through social networks - the so-called social commerce - are expanding. Globally, this market should be $1.29 trillion in 2023, which represents 20% of global sales of electronic commerce.

So, we need to change the structure that creates digital content fast, taking the entertainment to sales’ dynamic journeys, compatible with what consumers look for when they use social networks while also respecting content and format to not create double content. Each social platform requires a different language.

4) Will it be the year of the metaverse?

No, definitely not. Augmented reality (AR) technology and virtual reality (VR) will keep advancing, but we are far away from really inserting it into our daily lives.

Many companies are already developing metaverse platforms. Many of them are being created to conduct training and integration. This trend will accelerate in 2023. For now, the marketing segment has been investing a lot in the games’ community. This will grow in the next months.

Another subject that deserves attention in the next year is a greater investment in avatars for AI that can act as companies’ representatives in the metaverse.

Specialists predict that the metaverse will add $5 trillion to the global economy by 2030. 2023 is the year that will define the direction of the metaverse for the next decade.

5) Cybersecurity, quantum progress, and Web 3.0

This trend has to be carefully observed while countries like United States, Germany, United Kingdom, India, China, and Russia invest a lot in the development of quantum computerization technology. This creates a global race to develop computerization on large scale.

The alert is that this computerization may not use our current cryptography practices, thus, any nation that develops quantum computerization on a scale can break the cryptography of companies, security systems, and other nations.

When we talk about Web 3.0, NFTs will become more usable and practical, making it possible to create campaigns and marketing activations aimed at forming communities around a brand. For example, NFTs tickets for concerts will potentially make new experiences possible and will give more access to exclusive advantages. NFTs can be the key to retaining consumers and potentialize the investment in digital, providing new sources for billing. The rise of Web 3.0 and its developments are already in advertisers’ sight. According to a report from IAB (Interactive Advertising Bureau) with data from Statista, the expectation is that this market’s revenue reach $47.48 billion by the end of this year and $678.7 billion by 2030.

6) AI in all places and the evolution of data use

Artificial Intelligence (AI) will become reality in organizations in 2023. For this, data use is indispensable. Evolution of the use of business intelligence is also a trend for media in 2023. Even though Google delayed the ending of the use of third-party cookie to the second half of 2024, giving more time to companies to prepare, they won’t waste this time. Now marketers should try segmentation systems based on proxy and contextual advertising.

Many companies use AI-enabled algorithms with advanced data reading to recommend products to their clients corresponding to their sizes and preferences.

7) Real inclusion - diversity, more and more diversity

Have you noticed how ads are visually changing? That’s a great advance in gender and race diversity. There isn’t only a beauty pattern to brands anymore. Now the challenge is to develop a structure that’s not only about creating desire but about inclusion. This will allow people so far excluded like racial groups and LGBTQIA+ people to participate of the circle of consumption. Unfortunately, today many companies have projects that superficially deal with diversity, in which people can’t build a career plan. It’s necessary to urgently rethink this.

New York Festivals Honors Landmark Series by Eminent Journalist Marvin Kalb

New York Festivals Television & Film Awards/Radio Awards will honor The Kalb Report, the iconic public broadcasting series hosted by eminent journalist Marvin Kalb, with the its 2023 Lifetime Achievement Award at the Storytellers Gala on April 18th.

The New York Festivals Lifetime Achievement Award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry.

The Kalb Report is the longest-running project in National Press Club history with 103 programs over 28 years.

During its nearly three decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media's impact on American democracy. The guest list included Supreme Court Justices, Civil Rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.

The Kalb Report was created in 1994 when Kalb was on a one-year sabbatical from Harvard University to return to Washington to teach at George Washington University (GW). Kalb was the last correspondent personally hired by Edward R. Murrow, and his career had taken him around the world as the CBS News Chief Diplomatic Correspondent. Prior to hosting the Kalb Report, Marvin Kalb's career spanned three decades of award-winning reporting and commentary for CBS and NBC, including a turn as moderator of Meet the Press. He served 25 years as founding director and Senior Fellow of the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University's Kennedy School of Government. He also is the Edward R. Murrow Professor (Emeritus) at Harvard and a prolific author, having recently completed his 17th book, "Assignment Russia: Becoming a Foreign Correspondent in the Crucible of the Cold War." (Brookings Institution Press, 2021),

At GW, Kalb found a perfect partner in former CBS Radio Network General Manager Michael Freedman, who served as executive producer of The Kalb Report series for its entire 28-year run and went on to become president of the National Press Club in 2020.

From the beginning, Kalb said the purpose of the series was to bring top journalists and newsmakers to the National Press Club in Washington, DC, for an hour-long discussion of the state of journalism and politics that would attract students as well as Club members. By the end of the first program, Kalb said he could see that the defining theme for the series was the news media's impact on American democracy.

"Over nearly three decades, The Kalb Report has followed the sometimes-tortuous course of American journalism as it has endured one of the most radical changes in history," said Freedman, in summing up the show's impact. "Time and again, Marvin and his guests have highlighted the essential work of a free and non-partial news media to democracy, and by working with students during the entire run, we hope we have passed that legacy on to the next generation."

Guests over the years have included U.S. Supreme Court Justices Antonin Scalia and Ruth Bader Ginsburg (together); Walter Cronkite; Diane Sawyer; Bob Woodward and Carl Bernstein (together); Ken Burns; Katie Couric; Christiane Amanpour; Civil Rights icons John Lewis, Julian Bond and Andrew Young (together); Apollo 11 astronaut Michael Collins; Hillary Clinton; Rupert Murdoch; Judy Woodruff; Cokie Roberts; Bob Costas; Major League Baseball Commissioner Rob Manfred; and Nobel Prize recipient Elie Wiesel.

The Kalb Report series was most recently honored with a 2018 Gold World Medal in the New York Festivals Radio Awards competition. The series also received Gold World Medals in 2015 and 2012, when it was presented with the overall Grand Award.

For nearly two decades the series has been underwritten by Ethics and Excellence in Journalism Foundation, a division of Oklahoma-based Inasmuch Foundation. Maryland Public Television serves as the presenting station for The Kalb Report series, which is distributed nationally by American Public Television.

The Kalb Report public broadcasting series ends this spring as moderator Marvin Kalb and his long-time friend and fellow network news correspondent Ted Koppel look back, around, and ahead at the challenges for both journalism and our democracy in The Kalb Report: Good Night and Good Luck.

In summing up the series, Freedman said, "We strive to have the courage of our convictions in the selection of topics, guests, and questions and we have sought to make a positive difference in the lives of current and aspiring journalists, as well as our national audiences of listeners and viewers. He cited as one example a college student who approached Kalb after a program and said, "I came in thinking I wanted to go into journalism. I left knowing I MUST go into journalism."

Trophy winning entries will be celebrated at the NYF Storytellers Gala taking place on April 18th at the Centennial NAB Show in Las Vegas. This is the 13th year of New York Festivals strategic partnership with NAB.

View the 2022 TV & Film Awards winner's showcase visit: winners and to view the 2022 Radio Awards winners visit: winners.

TikTok’s Sofia Hernandez, GUT’s Anselmo Ramos and Ogilvy’s Liz Taylor Join The One Club Board of Directors

The One Club for Creativity, the world’s foremost nonprofit organization supporting the global creative community, has added three top industry leaders to its esteemed Board of Directors.

Elected by a vote of The One Club membership to two-year terms, effective immediately, are Sofia Hernandez, Global Head of Business Marketing, TikTok; Anselmo Ramos, Cofounder, Creative Chairman, GUT; and Liz Taylor, Global Chief Creative Officer, Ogilvy.

Board member responsibilities include providing input and feedback on the club’s many professional development, education, inclusion & diversity and gender equality programs, connecting the club with advertising and design schools, and nominating top creatives to serve on juries for The One Show and ADC Annual Awards, both of which are currently open for entries.

“One reason why The One Club is so prestigious is because of its exceptional, diverse and gender balanced Board, an impressive group of the most prominent creative professionals in our field,” said Kevin Swanepoel, CEO, The One Club. “We’re thrilled to have Sofia, Liz and Anselmo on the Board, and look forward to their input on ways to expand our mission to support and celebrate the success of the global creative community.”

The three join a select group of global creative leaders who serve on the club’s National and International Boards.

"The creative space has never looked this diverse – from the types of creators, to what they’re creating to how they’re creating it – I’m excited to be a part of this shift,” said Hernandez. “What better time to join The One Club For Creativity as they help enable and empower creative people across the globe”.

Ramos added "I told Kevin I've been waiting for this call ever since I bought my first One Show Annual in 1993 and I could barely speak English. It's a dream and an honor to help The One Club continue to promote diversity and creativity across the industry."

“The One Club is not only a champion of world-changing ideas, but a pivotal force that has shaped and grown the careers of creatives around the world, myself included," Taylor said. "I was that young creative who endlessly studied The One Show annuals and entered as many student competitions as I could. Now, to be asked to be on the Board of The One Club for Creativity is just a sublime way to complete the circle. I am beyond humbled and thrilled at the opportunity to join such an incredible organization and build on its efforts to unlock the potential of the next generation of diverse creative talent.”

Hernandez, Ramos and Taylor replace José Mollá, founder, CCO at the community, who served on the Board for 18 years including a three-year term as chairman; former Ogilvy Toronto co-CCO and Swim cofounder Nancy Vonk, who relinquished her seat upon being inducted into The One Club's Creative Hall of Fame last fall, and Chloe Gottlieb, director, product design at Google.

14 Healthcare Creative Leaders Will Judge Health Awards in NYC

NYF Health Launches Episode 1 of "Executive Jury Sit Down" hosted by Adam Hessel, Executive Jury President/Ogilvy Health CCO

The New York Festivals Health Awards announced the 2023 Executive Jury, a brain trust of some of the most respected thought-leaders within the healthcare space, will gather together to judge and honor the best work within the industry.

This year, the newly rebranded NYF Health Awards will resume face-to-face live Executive Jury sessions with some of healthcare's most innovative creatives from top-tier healthcare agencies. The 2023 jury panel is populated with award-winning highly esteemed creative leaders whose teams are responsible for some of the most groundbreaking work within healthcare/pharmaceutical advertising.

Adam Hessel, Chief Creative Officer for Ogilvy Health New York will preside over the live judging panel. He brings years of creative leadership experience and a 360-degree perspective of work in the pharma, health, and wellness arenas. Adam has been an integral figure in the evolution of what creative looks like in the healthcare space. His history of award-winning work has garnered many of the industry's top awards with Adam himself recently being internationally ranked #1 by Lürzer's Archive.

Together, without distraction the Executive Jury will thoughtfully judge work from both healthcare and pharma categories that have achieved shortlist status as judged by the online Grand Jury. The Live Executive Jury sessions will take place in April in New York City.

"2023's NYF Health Executive Jury are recognized for their exceptional reputation and world-renowned award-winning work," said Scott Rose, President, New York Festivals Advertising Awards Competitions.  "Their years of leadership experience and discerning creative perspective guarantee that all campaigns will be judged fairly and with consideration assuring that only the most deserving work will be honored and celebrated with an NYF Health trophy."

"Our Executive Jury is made up of some of the most talented, experienced and highly-awarded people in the industry. As a team, we'll be working together to not only evaluate this year's submissions for quality, impact and creativity, but we share a dual purpose in our aim to help NY Festivals set the bar for what excellence looks like across the spectrum of health, wellness and pharmaceuticals. This is the show to watch this year."-Adam Hessel, Chief Creative Officer, Ogilvy Health New York/2023 NYF Health Awards Executive Jury President

 2023 LIVE NYF Health Awards Executive Jury

 *   Executive Jury President: Adam Hessel, Chief Creative Officer, Ogilvy Health New York

  *   Bruno Abner, EVP, Chief Creative Officer, FCB McCann Health New Jersey

  *   Jon Chapman, Chief Creative Officer, BBDO Health

  *   Kathy Delaney, Global Chief Creative Officer, Saatchi Wellness/Publicis Health

  *   Collette Douaihy, Global Chief Creative Officer, Dentsu Health

  *   Amy Fortunato, VP, Group Creative Director, Klick Health

  *   Tim Hawkey, Chief Creative Officer, Area 23

  *   Tim Jones, Chief Creative Officer (Pharma), Grey

  *   Marty Martinez, Chief Creative Officer, Tank USA/Canada/UK

  *   Kathleen Nanda, Chief Creative Officer, FCB Health

  *   Susan Perlbachs, Chief Creative Officer, Eversana Intouch

  *   Roger Stephens, Group Creative Director, McCann Health NY

  *   Shamel Washington, Associate Creative Director - Health Equity, Deloitte Digital

  · Aleisia Wright, Healthcare Managing Director, Lippe Taylor

View the 2023 Executive Jury and bios HERE.

NYF shines a spotlight on some of the 2023 NYF Health Executive Jury in the new interview series, "Executive Jury Sit Down," featuring Ogilvy Health New York's Chief Creative Officer, Adam Hessel and 5 creative leaders recruited for the 2023 panel.  Within the series "Executive Jury Sit Down" Adam and the jury engage in a lively conversation that includes the evolving healthcare advertising industry, creative healthy momentum within the industry, and their thoughts regarding Dr. Google.  Panelists include Bruno Abner - EVP, CCO at McCann Health NJ, Jon Chapman - CCO, Health at BBDO New York, Tim Jones - Chief Creative Officer (Pharma) at Grey, Susan Perlbachs - CCO at Eversana Intouch, and Roger Stephens - Group Creative Director at McCann Health NY.

View the latest episode of "Executive Jury Sit Down - Dr. Google" HERE

In addition to selecting the Best of Show, Gold, Silver, and Bronze award-winning work, the Executive Jury will judge and determine the 2023 Student Health Challenge winning entry. The jury panel will review the social campaign entries created by students based on a brief for A Walk on Water-a non-profit organization dedicated to honoring athletes with unique needs through surf therapy. During this session, the Executive Jury will award the top-scoring entry that merits an NYF Health Awards trophy, and a highly coveted paid internship with Ogilvy Health New York.

The Executive Jury and Grand Jury's extensive industry experience and global view of the healthcare industry's creative work ensure that all entries submitted will be thoughtfully reviewed with both consideration and respect for the work.

The deadline to enter the NYF Health Awards is March 3rd, 2023. For more information on the 2023 NYF Health competition and to enter, visit: HERE. For more information and to review the Student Health Challenge brief, visit Student Categories.

Multi-year agreement spans U.S., Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption behavior

Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsen’s National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.

As the television landscape continues to evolve, it is critical for streaming services to understand and measure audience behavior and viewing preferences to make informed business decisions. With insights from across Nielsen’s measurement services, Netflix will now have a holistic view of cross-media consumption.

“We’re honored to continue working with Netflix to provide them with the insights they need to understand their audience as media consumption evolves,” said Kim Gilberti, SVP, Product Management at Nielsen. “As we move closer to providing comparable and deduplicated metrics across screens and platforms with Nielsen ONE, this agreement with Netflix is another great example of why Nielsen is well positioned to lead the audience measurement movement now and in the future.”

“The biggest shift in entertainment continues to be from linear TV to streaming and Nielsen’s Gauge shows where viewers spend their time – and how their consumption patterns are changing,” said Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis. “This information is essential for the industry and we’re excited to continue to work with Nielsen in Mexico and Poland.”

1st Match Records 28 million Reach Across India

ZEE Entertainment Enterprises Limited (ZEE), India’s largest content and entertainment powerhouse, today announced the viewership numbers of the inaugural edition of DP World International League T20 (DP World ILT20).

According to data released by the Broadcast Audience Research Council India (BARC), the first match of DP World ILT20 between Abu Dhabi Knight Riders and Dubai Capitals has generated a cumulative reach of 27.87 million on Television (India U+R, 2+). In the core males 15+ urban Hindi speaking markets it has recorded 0.47 TVR.

As the official global broadcast partner, ZEE’s 10 linear channels and streaming platform ZEE5 are bringing the LIVE action to viewers globally. DP World ILT20 league has been a success, with fans tuning in from all corners of the world to catch the thrilling action on the field. The tournament has been witnessing some nail-biting matches and spectacular performances from players, which are keeping the audience on the edge of their seats.

Rahul Johri, President – Business, Zee Entertainment Enterprises Limited, said, “We are pleased with the viewer response for DP World ILT20 and promise even bigger action in the coming matches. We would like to express our gratitude to Emirates Cricket Board, 6 teams, players, the sponsors, distribution partners and above all, to the fans for their amazing support. At ZEE, we are committed to bring exciting cricketing action for fans everywhere and build our sports broadcast business in a robust manner.”

ILT20 has generated tremendous response from the sponsors across all categories, including PayTM, Hell Energy, Kurkure Playz, Kuhl Fans, Siggnature Elaichi and Gulf Oil for the 2023 edition with many more to be added in the coming week.

Earlier this month, ZEE unveiled its #HarBallBawaal campaign film, featuring global superstar Shah Rukh Khan in a bid to promote the league globally. Furthermore, the company had roped in rapper Badshah to produce the league’s anthem ‘Halla Halla’, which has become a viral sound tune for cricket across the Internet.

DP World ILT20 is being broadcasted LIVE on the ZEE’s 10 linear channels and streamed on ZEE5 since January 13th 2023. The event will be broadcast on Zee Cinema (SD & HD), Zee Anmol Cinema, Zee Therai, Zee Bangla Cinema, Zee Zest (SD & HD), & Pictures HD, &Flix (SD & HD) and ZEE5 in India and globally.

First Desktop Update in a Decade Puts Usability at the Forefront

The interface update, built in collaboration with Wikipedia volunteers worldwide, will make the site more welcoming, easier to use for everyone 

The Wikimedia Foundation, the nonprofit that operates Wikipedia and other Wikimedia projects, announced today the launch of Wikipedia’s first major desktop interface update in over ten years. The updated interface, which comes on the heels of English Wikipedia’s 22nd birthday (January 15), prioritizes usability and modernizes the Wikipedia experience to make it easier for everyone to access, explore, and share knowledge. The update is rolling out today on English Wikipedia and is already live on 94% of the 318 active language versions of Wikipedia for all desktop users.

In 2022, a global digital trends report revealed that the number of people who are not connected to the internet dropped below 3 billion for the first time. Wikipedia’s new desktop interface was designed to meet the needs of this next generation of internet users, making it easier for everyone, regardless of their familiarity with the internet, to find knowledge that is trustworthy and reliable. The desktop update, created in close consultation with Wikipedia readers and volunteer editors, is part of a steady series of improvements to the Wikipedia reading and editing experiences over the past several years across mobile and desktop devices.    

“The Wikipedia desktop update is one of the major improvements the Wikimedia Foundation is making to help people easily access the world’s knowledge, in support of our mission to make sure every person on the planet has free and equitable access to knowledge, regardless of where they live or where they are from,” said Selena Deckelmann, Chief Product and Technology Officer at the Wikimedia Foundation. “The changes make it easier for people to find and learn from the work of our incredible volunteers. These features were created with feedback from readers and volunteers from all over the world, aiming to meet the needs of our increasingly diverse audience, while keeping the simple and straightforward feel that millions of people have come to trust over the last 22 years."

The desktop update introduces a variety of new features, including: 

An improved search experience that now leverages images and descriptions that makes it easier to find articles on Wikipedia, leading to a 30 percent increase in user searches based on testing.

More prominently-placed language-switching tools that allow multilingual readers and editors to more quickly find their preferred language and switch between over 300 languages 

An updated sticky header with commonly used links such as Search, Page name, and Sections that move with logged-in users as they scroll. This allows users to focus on reading and editing, and reduces scrolling fatigue with user tests showing a decreased scroll rate of more than 15 percent

A table of contents that provides context on the article and the ability to navigate throughout the reading experience

The updated Wikipedia interface does not remove any previous functionality. It instead introduces new tools to improve the existing website experience through enhancements based on consultation with Wikipedia volunteer editors, data analysis, and user testing.  

More than 30 different volunteer groups from all over the world, ranging from India and Indonesia, to Ghana and Argentina, were engaged throughout conceptualization, product development, testing, and rollout. The improvements were further shaped by global research insights and user feedback. This collaborative model is unique to Wikimedia projects, which, unlike other online technology platforms, prioritizes building with users instead of just for them. 

The Wikimedia Foundation remains committed to the core idea of knowledge equity. Through this central philosophy, the Foundation supports freely available knowledge for communities that have traditionally been excluded from structures of power and privilege, and works to break down the social, political, and technical barriers preventing people from accessing and contributing to free knowledge. 

The updated desktop interface is a realization of our commitment to knowledge equity, and is part of ongoing work to better empower users and improve the experience of reading and contributing knowledge across the Wikimedia ecosystem. The Wikimedia Foundation is collecting feedback from new and existing Wikipedia users to continue developing a desktop experience that meets the needs of the growing global Wikimedia community.

Leo Burnett Chicago Maintains Top Spot In Final 2022 Global Creative Rankings

The industry’s only creative ranking to combine scores from leading global,regional and local awards shows offers a broad global benchmark for creative excellence.

With the culmination of the year’s industry awards marked by last week’s announcement of 2022 ONE Asia Creative Awards winners, Leo Burnett Chicago maintained its top spot in the Global Creative Rankings 2022, which incorporates results from all of The One Club for Creativity’s leading global, regional and local awards shows.

The global benchmark report is a complete ranking of agencies, brands and individuals based on points earned from their winning entries in The One Show 2022, ADC 101st Annual Awards, Type Directors Club TDC68/25TDC competitions, ONE Asia 2022, and The One Club Denver, San Diego, and Miami chapter awards programs. In addition to the global list, rankings for specific regions and countries can be viewed by using dropdown menus.

Leo Burnett Chicago’s stellar performance is largely based on wins for “The Lost Class” on behalf of Change the Ref. The office achieved the top spot in the mid-year release of the Global Creative Rankings in May 2022 at the conclusion of last year’s Creative Week, and maintained the position after the full-year’s points were totaled for all One Club global, regional and local shows.

Agency participation in the regional and local shows helps networks and holding companies with their global rankings. This was illustrated in 2022 in the strong showing in the just-announced ONE Asia Creative Awards by Ogilvy offices in Bangkok, Gurugram, Kuala Lumpur, Melbourne, Mumbai, Singapore, Sydney, and Tokyo, which helped propel the brand to the top agency network spot in the final 2022 ranking, and moved WPP from third place to first for holding companies.

“This 2022 Global Creative Ranking is truly comprehensive, for the first time encompassing more global, regional and local awards competitions than any other source,” said Kevin Swanepoel, CEO, The One Club for Creativity. “As the industry’s foremost global nonprofit organization for the creative community, The One Club is in a unique position to provide this definitive measure for global creative excellence.”

Highlights of the combined Global Creative Rankings 2022 are as follows .

Agency Rankings:

1. Leo Burnett Chicago

2. The New York Times Magazine New York

3. Area 23 New York

4. Ogilvy UK London

5. L&C New York

6. Ogilvy Mumbai

7. Special New Zealand Auckland

8. alma DDB Miami

9. Serviceplan Germany Munich

10. Dentsu Webchutney Bengaluru

Independent Agency Rankings:

1. L&C New York

2. Special New Zealand Auckland

3. Serviceplan Germany Munich

4. Mojo Supermarket New York

5. GUT São Paulo

6. Rethink Canada

7. Zulu Alpha Kilo Toronto

8. Jung von Matt DONAU Vienna

9. Innocean Worldwide Seoul

10. COLLINS New York

Brand-Side Agency Rankings:

1. Google Devices & Services Creative Team Mountain View

2. Google Creative Lab New York

3. draftLine AB InBev Colombia Bogotá

4. 4creative London

5. Spotify In-House New York

Brand Rankings:

1. Google

2. Apple

3. Cadbury

4. Dove

5. VICE World News

Non-Profit Client Rankings:

1. Change the Ref

2. Motor Neurone Disease New Zealand

3. Girls Who Code

4. The Columbia Journalism Review

5. WWF

Brand Parent Company Rankings:

1. Unilever

2. Mondelez

3. AB InBev

4. PepsiCo

5. VICE Media Group

Production Company Rankings:

1. Hungry Man Los Angeles

2. Suitcase Productions New York

3. The Post Office Auckland

4. Carbo Films Venice, CA

5. Active Theory Los Angeles

Music & Sound Company Rankings:

1. Beacon Street Venice

2. Agosto Lima

3. JSM Music New York

4. Jamute São Paulo

5. Hefty São Paulo

Agency Network Rankings:

1. Ogilvy Group

2. Leo Burnett Worldwide

3. Publicis

4. DDB Worldwide

5. FCB

Agency Holding Company Rankings:

1. WPP

2. Publicis Groupe

3. Omnicom Group

4. Interpublic Group

5. Dentsu Group

Country Rankings:

1. United States

2. United Kingdom

3. China

4. Germany

5. Canada

Region Rankings:

1. North America

2. Europe

3. Asia Pacific

4. Latin America

5. Middle East & Africa

Highest Ranked Work:

1. “The Lost Class” by Leo Burnett Chicago for Change the Ref

2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam

3. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google

4. “David’s Unusables” by Special New Zealand and The Post Office, both Auckland, for Motor Neurone Disease New Zealand

5. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News

Global College Rankings:

1. ArtCenter College of Design Pasadena

2. School of Visual Arts New York

3. Brigham Young University Provo

4. Filmakademie Baden-Württemberg Ludwigsburg

5. Berghs School of Communication Stockholm

The Global Creatives Rankings for individuals, who are listed at the agencies where they worked when the winning entries were produced, are as follows.

Creatives overall (tie): Caleb Dewart, executive producer, Leo Burnett Chicago; Mino Jarjoura, executive producer, Leo Burnett Chicago

CMO of the Year: Fernando Machado, Activision Blizzard

CCO of the Year: Fred Levron, worldwide creative partner, FCB Global; global CCO, Dentsu International

ECD of the Year: Sam Shepherd, Leo Burnett Chicago

GCD of the Year: Eduardo Tavares, Area 23 New York

Creative Director of the Year: Jason LaFlore, Leo Burnett Chicago

Art Director of the Year (tie): Katie DiNardo, Leo Burnett Chicago; Sofia Gahn, Leo Burnett Chicago

Copywriter of the Year: MacKenzie Hart, Leo Burnett Chicago

Designer of the Year: Ky Lee, Special New Zealand Auckland

Director of the Year: Bryan Buckley, Hungry Man Los Angeles

Illustrator of the Year: Sean Hannaway, Leo Burnett Chicago

Photographer of the Year: Neil DaCosta Portland

Typographer of the Year: Eve Steben, This Is Studio London

Freelancer of the Year: Igor Bastidas New York

Consumer Spend Cools and Short-Form Video Paves the Way for Double-Digit Growth

data.ai releases its annual State of Mobile Report which sees consumers spending more than 5 hours per day on mobile

data.ai (formerly App Annie), the leading mobile data analytics provider, reveals in its annual State of Mobile 2023 Report that demand for mobile apps accelerated last year while consumer spend shrank. Downloads grew to 255 billion (+11% YoY), and hours spent peaked at 4.1 trillion (+9% YoY). Meanwhile, consumer spending across all app stores, including third-party Android marketplaces in China, slipped by 2% YoY to $167 billion as economic headwinds impact discretionary spending.

“For the first time, macroeconomic factors are dampening growth in mobile spend,” says Theodore Krantz, Chief Executive Officer of data.ai. “Consumer spend is tightening while demand for mobile is the gold standard. In 2023, mobile will be the primary battleground for unprecedented consumer touch, engagement and loyalty.”

Short-Form Video apps, led by TikTok, dominated consumer attention in 2022. Users of these apps streamed a whopping 3.1 billion hours of user-generated content daily, up 22% YoY, and spent $5.6 billion, up 55% YoY, fueling the creator economy.

More key findings include:

Time spent on mobile increased to 5 hours per day, up 3% YoY in the top 10 markets.

OTT (Over-The-Top) apps such as Netflix and Disney+ grew 12% YoY to $7.2 billion.

Mobile ad spend is set to hit $362 billion in 2023, driven by growth in short-form video and video-sharing apps like TikTok and YouTube.

Spending on gaming apps dropped by 5% YoY to $110 billion, yet downloads reached new records at 90 billion, up 8% YoY.

Spending on other apps (non-gaming) increased by 6% YoY to $58 billion, largely driven by subscriptions and purchases in OTT, dating, and short videos. Downloads increased 13% YoY to 165 billion.

Simulation game genres, including Simulation Driving, Hypercasual Simulation, and Simulation Sports, drove growth YoY for downloads, while Action MOBA and Roguelike ARPG games bucked the spending downturn.

Financial volatility reshaped consumer appetite for risk: in the US, crypto trading and investing app downloads dropped 55% YoY, while personal loan app downloads surged 81%.

Price-sensitivity reshaped consumer retail spending priorities: BNPL (Buy Now, Pay Later) app downloads grew +47% YoY, Coupons & Rewards +27%, and Budget & Expense Tracker +19%.

Rebounds in travel and interest in language learning command share of wallet despite tightening purse strings. Apps such as Booking.com, Airbnb, and Duolingo saw growth.

This year’s State of Mobile report identifies and discusses macro-trends for leading brands and publishers and what success looks like for mature apps across gaming, fintech, retail, social, video streaming, and more. The report delves deep into demographics and app, and game categories made possible by the more than 250,000 apps categorized under data.ai’s industry-first Game and App IQ taxonomy.