MARKETING
Four-year deal highlights a commitment to invest in and grow both men’s and women’s game Partnership further enhances adidas‘s credibility in football across the Kingdom adidas has today announced a partnership with the Saudi Arabian Football Federation (SAFF) until 2026.…
Campaign video evokes Kia’s key message: ‘Inspiration. It’s in all of us.’ - Brand to feature Fan-made contents on electronic boards at the stadiums through #KiaInspireTogether campaign. - 10 skybox World Cup tickets up for grabs from Al Majid Motors on…
The World Cup kick-off countdown is on! To make sure you don’t miss any major moments, here are new features that will help you stay up to date as 32 nations compete to win it all. Get in on the…
Ertug Ayik is appointed HP Middle East and Africa Managing Director Peter Oganesean becomes the new Managing Director of HP Middle East Today, HP announces new leaders in the Middle East and Africa region: Ertug Ayik is appointed Managing Director…
Booking.com hits it out of the park with T20 World Cup fans YouGov BrandIndex provides us with a range of metrics by which to measure a brand’s standing among a group of consumers over a set time frame. With the…
Etisalat, which evolved as e&, has been named the most valuable UAE brand of the year 2022, topping the list across all categories in the UAE by Kantar BrandZ, the world's leading marketing data and analytics company. Kantar's annual local…
With the 2022 FIFA World Cup on the horizon, today adidas reveals a limited-edition football-inspired Sportswear capsule – the Sportswear 32Teams pack. Paying homage to football fans worldwide, as well as the 32 competing teams, the unique collection features 18…
Oliver Wyman’s acquisition of Booz Allen Hamilton’s Middle East & Africa operations has brought seven new partners into the company’s India, Middle East and Africa (IMEA) operations, boosting its regional capability and expansion plans. “Through steps such as the Booz…
Principal Financial Group® names Anthony Shea Treadway to lead U.S. Insurance Solutions distribution
Principal Financial Group® announced industry expert Anthony Shea Treadway will join the company to lead the insurance solutions distribution team. As a senior vice president and head of U.S. Insurance Solutions (USIS) Distribution, Treadway will report to Amy Friedrich, president…
Transaction will expand JKN Global Group's ("JKN") portfolio of broadcast and entertainment properties to become a world-leading omnichannel powerhouse. The acquisition will seek to build on The Miss Universe Organization's more than 70-year legacy, including expanded investment in licensing and…
