MARKETING
Explore how those who observe Ramadan uphold traditions and stay connected with the help of mobile and Facebook platforms—and how marketers can respectfully join the conversation. Ramadan is a time for renewal, spiritual reflection, connection with family and friends and…
Economic anxiety remains high, but we have found a new normal in lockdown even though we miss our lives. We are though already turning towards the next steps as constraints on our lives begin to ease. These are the findings…
Analysis of Internet search activity confirms that the COVID-19 lockdown has further encouraged consumers to seek out free video content. Google trend data over the last 12 months, to end April 2020, shows that the search terms “free movies” and…
Kids Insights, the global leader in kids market intelligence, issued its inaugural Kids Insights Global Video Games Report 2020. The report reveals a comprehensive overview of key challenges, opportunities and trends that they are seeing from the results of surveying…
Instagram Live sessions zero in on gaming industry in collaboration with ON.DXB Inaugural session features Dubai’s ‘Game Guru’ Ahmad Al-Natsheh, Founder and Lead Developer of Khosouf Studio Dubai Media City has announced a new Instagram Live series called GAME_ON featuring…
Now more than ever, brands need to connect with people in an authentic and meaningful way. With the events that bring us together put on hold for now, the need to connect with people in a meaningful, authentic way through…
How the media and entertainment industry has adapted to the new norm. As people adjust to a state of new normal during this COVID-19 global pandemic, many are looking to entertainment for moments of levity and connection. Conversations on Twitter…
AI-powered interview feedback to help job seekers and hirers Given the need to adapt to more virtual hiring practices, we announced two features that will help hirers get to know candidates better and faster while providing job seekers with a…
The brand’s positive Buzz and Impression have seen an uplift amidst the pandemic The COVID-19 pandemic forced some dine-in restaurants to close their doors temporarily while others have completely shut operations. With empty dining rooms, restaurants are depending on pickup…
An evidenced based and practical guide for advertisers faced with a recession like no other The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising…
