As Singapore cements its position as a beacon for new technology in Asia and with Berlin growing into the new silicon valley of Europe, a leading author and head of one of the foremost mobile marketing solutions companies, says there…
MyOffice Business Solutions Center and The PR Professionals initiated a high profile, women's only event for entrepreneurial and high achieving women across the UAE. Sam Malik from The PR Professionals and Melissa O'Neil from myOffice strategized the event off the…
Marketers are always looking out for new and innovative ways to engage with customers. There are a plethora of options available for them to take wise marketing decisions. This year more than ever, visual content is going main stream. Pinterest…
Al Jazeera Sport has appointed OMD and TBWARAAD, two Omnicom Group agencies, to develop and deploy communications campaigns across the Middle East and North Africa. Al Jazeera Sport (AJS) is the biggest and most popular sports television network in the…
Colour offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to colour. Choosing the colours for…
re-brand-ing, the Dubai based branding consultancy agency specialised in brand analysis, strategy, design and activation created a new identity for the Digital Media Forum (DMF), the key platform for digital media leaders, futurists, consultants, communications and branding experts to be…
As part of their continuing innovation drive, Effective Measure will be introducing new online site categories for publications and network channels from May 2013. The new site categorization efforts will bring the Effective Measure dashboard categories inline with global IAB…
Since smartphones have all necessary features and are compatible enough to share contact information, then what are business cards for? In today’s digital world, a little piece of 2-by-3.5-inch of cardboard, is just passé and considered to be lame. It…
There are many reasons why a company or brand will need to rebrand during the course of its lifetime. Often, given the fluid nature of today’s business environment, change could be necessitated by merger and acquisition activity, or even demergers.…
Etisalat announced its partnership with Abu Dhabi International Environment Film Festival (ADIEFF), a platform for artistic dialogue on the environment and to raise public awareness on environmental issues in UAE and the Middle East. ADIEFF is an annual event featuring…
