MARKETING
Philips showcases its commitment to creating a better, more sustainable future at the Middle East & Turkey Innovation Experience 2014 An inspirational event to experience how Philips delivers personal, meaningful innovation that has a positive impact on people’s lives. Today,…
Nissan Motor Co., Ltd. and the Fédération Internationale de l'Automobile (FIA) jointly announced today at the Mondial de l'Automobile (Paris Motor Show) that the two organizations will form a partnership to make the world’s roads safer through the FIA Action…
Around the globe, aging consumers’ needs are not being fully met. This missed opportunity for retailers, manufacturers and service providers could prove costly, as 2 billion consumers will be 60 years or older by 2050, according to the World Health…
Winner of ESOMAR Effectiveness Award 2014 haystack, a leading global market and consumer research company, is proud to announce the expansion of its operations and team in the Middle East and North Africa region. The expansion comes as a realization…
The Coca-Cola Company today announced that after more than seven years of distinguished leadership and service as the Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the end of February 2015. Tripodi will be…
Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. The industry is also amplifying an array of…
Chief marketers are fast becoming expert urban planners fighting enterprise data sprawl in their digital marketing technology portfolios. They are being challenged to bring disciplined development and cross-functional harmonization to what is an ever more crowded, data-producing landscape. A new…
The relationship between companies and consumers has been radically transformed in recent years in line with the escalating number of communications channels. From the growth of social media to the latest smartphones, a multitude of technological advancements has raised both…
Microsoft today announced the appointment of Sherif Tawfik as new General Manager for Microsoft in Bahrain and Oman. In this position, Sherif will be driving the new Microsoft global vision of ‘mobile first, cloud first’ to a diverse audience of…
Retailers have many programs, channels and strategies to get more shoppers through their doors. However, in the shuffle of opportunities some may have forgotten one key: that people who return time and again, even if they only spend a few…
