MARKETING
Millennials make up a big portion of the workforce and are key players in any organization. Organizations that can utilize the set skills that Millennials bring to any workplace have a great chance in succeeding as skills beget advancement. Great…
Skyscanner trends study reveals the how, why and where travellers will be holidaying this year including the heightened appeal of holiday relaxation and trending destinations with wellbeing in mind* Taking relaxation to a new level The need to relax and…
Cisco today announced the appointment of Abdelilah Nejjari as the new Managing Director for the Gulf region. Based in Dubai, he will oversee all the company’s operations across the UAE, Qatar, Kuwait, Oman, Bahrain, Yemen, Pakistan, and Afghanistan. Abdelilah will…
Publicis Groupe achieved the highest scores in both Current Offering and Strategy categories Only partner with top scores in Vision and Market Approach criteria Publicis Groupe announced that it has been named a leader in “The Forrester Wave™: Global Marketing…
Announcement made by Bollywood star Sonali Bendre Sonali Bendre recently made her OTT debut with The Broken News, now streaming on ZEE5 Global ZEE5 Global, the world's largest platform for South Asian content, recently announced its partnership with the Patel…
Nestlé retains position as world’s most valuable food brand, valued at US$20.8 billion dollars Yili and Lays increase in brand value (top 3) Hershey’s is the world’s strongest food brand Belvita is the world’s fastest growing food brand (just ahead…
Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value. Key takeaways- Advertising is being transformed by commerce media, a new form of advertising that closes the loop…
Estee Lauder has announced intentions to acquire luxury fashion house Tom Ford for $3bn, in its largest reported acquisition deal to date. The proposed acquisition makes sense for Estee Lauder given it already works closely with Tom Ford via its…
Will Spotify and Apple Music meet their match? TikTok continues its world domination after its parent company (ByteDance) filed a trademark application for the service, called “TikTok Music” in the US, back in May of this year. Of course, this…
Last week Mark Zuckerberg announced that Meta was expanding their testing for the sale of NTFs to an additional 100 countries on Instagram and launching new integrations with Coinbase and Dapper. NFTs, or non-fungible tokens are one-of-a-kind items which are…
