MARKETING
A new report from Juniper Research has found that consumers will interact with voice assistants on over 8.4 billion devices by 2024; overtaking the world’s population and growing 113% compared to the 4.2 billion devices expected to be in use…
Research released by search engine Google shows percentage change of key indicators Most substantial effects in the transit and retail segments, with -60% and -53.2% reductions Bahrain experienced the least reduction, followed by Kuwait, Oman, Saudi Arabia and the UAE…
GenZ (18-24 year olds) and Millennials (25-34 year olds) are feeling the impact of the coronavirus pandemic more severely than any other generation. That's according to the third wave of Kantar's COVID-19 Barometer, the leading global study of how COVID-19…
As the economic and social ramifications of the Great Lockdown make themselves apparent there is a lot of discussion about what consumer behaviours will change when we reach a new normal after COVID-19. Some anticipate widespread changes, but I am…
While in-person gathering is expected to decrease amidst COVID-19, socializing online is likely to increase as residents ready themselves for Ramadan at home As is the case in most of the world at present, Covid-19 response in most countries globally…
#MonthOfKindness campaign to go global Thought leaders, influencers, and LinkedIn employees join the campaign to express solidarity This will be a Ramadan like no other, as 1.8 billion Muslims across the world observe the Holy Month amidst strict restrictions. But…
Facebook is the exclusive partner for a new series across CNN TV and digital platforms about maintaining community and connection during Ramadan. The 10-part series, Together Apart at Ramadan, will highlight how a spirit of togetherness can be maintained virtually.…
World leaders have seen their follower numbers grow exponentially in March 2020 as citizens are looking for guidance during the coronavirus pandemic, according to in the latest 2020 “World Leaders on Facebook” rankings by leading global communications agency BCW (Burson…
New Study From Adjust Shows App Economy Resilient In The Face Of COVID-19 The outbreak of COVID-19 has upended economies throughout the world, including the App Economy. A multitude of government measures aimed at halting the spread of the COVID-19…
Media Strategy Report 2020 - insights from the WARC Media Awards WARC, the global authority on advertising and media effectiveness, has today released the Media Strategy Report 2020, highlighting key trends and themes for an effective media strategy. The insights…
