MARKETING
Formerly at Reddit, Buzzfeed, Tumblr, Facebook, and Google, Allen will help media companies and brands navigate the attention economy via Parrot Analytics’ global demand insights. Parrot Analytics, a leading content demand analytics company that specializes in optimizing TV industry workflows…
Facebook is launching Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends. Over the last few years, we’ve introduced several new ways to share visually on Instagram and connect with people you…
Gartner CMO Spend Survey 2019-2020 Reveals a Reversal in Marketing Budget Growth, Yet CMOs Remain Optimistic Their Fiscal Health Will Bounce Back Marketing budgets have shifted downwards, dropping from 11.2% of overall company revenue in 2018 to 10.5% in 2019,…
Meaningful Advertising Competitor to Facebook and Google Combined Company Will Reach Nearly 2 Billion People a Month, Supporting Journalism Around the World Companies to Merge in a Cash and Stock Transaction Taboola and Outbrain, two digital advertising platforms, today…
But most product categories are moving ad investment online WARC's Global Advertising Trends - Benchmarking ad investment by product category TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in…
By now you will probably have heard that 178-year-old British travel company Thomas Cook ceased trading recently, stranding 150,000 UK holiday makers, threatening over 20,000 jobs and challenging the tourism industry around the world. The company’s demise is a salutary…
Most brand health metrics continue to show improvement post rebrand Nearly two years after Amazon purchased Souq for over $500 million, the US online retail giant officially launched in the UAE this year as Amazon.ae in May. New data from…
Cathay Pacific, the award-winning Hong Kong based airline, has appointed Vishnu Rajendran as Middle East Head, assuming the role of Area Manager. Succeeding Jonathon Ng, who held the position for the past two years, Rajendran has been associated with the…
Today’s children are different from the generations that have gone before. They’ve grown up with streaming, social media and screens on every available device. Information, entertainment and human connection has always been just a click away. This has had a…
Media network to explore how challenger brands redefine their culture, product and category to grow PHD UAE will mark the 10th anniversary of BrainScape, its annual thought-leadership event, with a focus on the new wave of ‘challenger’ brands. “CHALLENGER: Rebel,…
