MARKETING
The International Cricket Council today announced a ground-breaking partnership with Facebook which will become the exclusive digital content rights partner for ICC global events in the Indian sub-continent and will also carry post match recaps throughout the rest of the…
Show and Tell is an Alexa feature designed to help blind and low vision customers identify grocery items. After losing her sight suddenly at age 41, Stacie Grijalva faced a new reality, one that inspired a new mission. A mechanical…
Amazon, Baidu, BMW, Cerence, ecobee, Microsoft, Orange, Salesforce, SFR, Sonos, Spotify, Sound United, Tencent, Verizon and more to promote customer choice by supporting multiple, interoperable voice services on a single device With multiple, simultaneous wake words, customers can access multiple…
When we set out to research voice technology for our study Speak Easy, we wanted to understand whether voice interactions are fundamentally different to other ways of interacting with technology. We drew on neuroscience research as a means of uncovering…
“Audio has changed the marketing field more in the past 4-5 years than in the last 17” said Tom Webster, the Senior Vice President of Strategy and Marketing at Edison Research. At the Power of Audio Summit, industry experts like…
Coalition’s aim is to help brands better work with the changing U.S. demographics GroupM, the world’s leading media investment group, and eight of the industry’s leading media, technology and publishing organizations announced today the formation of the New Majority Ready™…
Apple will spend upwards of $6bn on original content for its new streaming service, Apple TV +, in 2019 according to The Financial Times, propelling it to the top tier of original content spenders globally. This spend is substantially higher…
SHAMS, short for Sharjah Media City, was being launched and the pioneering organization commissioned Liwa for its introductory communication. The messaging had to be targeted to multiple audiences: Potential media partner companies on the one hand and creative startups on…
The 30,000 Foot View: A Preview of The 2020 Streaming Wars – Chapter 1 Over the next 12 months a few new players, and in some ways not-so-new at all, will be entering and beginning to crowd the subscription-video-on-demand (SVOD)…
Close on the heels of announcing its partnerships with top retailers in the Middle East like Lulu and EUROSTAR, ZEE5 continues to deepen its presence across the market with yet another partnership announcement, this time withIndia’s first multi-destination cruise line,…
