MARKETING
A New Collaboration to Accelerate India’s Digital Transformation Today we are announcing a $5.7 billion, or INR 43,574 crore, investment in Jio Platforms Limited, part of Reliance Industries Limited, making Facebook its largest minority shareholder. This investment underscores our commitment…
A collaboration between ACT Responsible and WARC Rankings DO Black, The carbon limit credit card #1 campaign | Publicis Conseil, Paris #1 agency | McCann Worldgroup #1 network | Greenpeace #1 brand The Good Report is a unique ranking of…
The biggest changes in fear levels this week in YouGov’s 26-market COVID-19 tracker were in Canada and Denmark. Both nations saw a 9-point drop in the number of people saying they are very or fairly scared they will catch the…
In a 30-second mini-film created in record time by its long-standing communications partner, FCB Joburg, Toyota South Africa is urging the country’s drivers to give up driving during the COVID-19 lockdown. Briefed to reinforce the fact that Toyota moves South…
Although fear about personally contracting the virus has stabilised over time, worry about a loved one getting sick is a top concern among residents With an uptick in the number of infected cases, governments in the UAE and Saudi Arabia…
New Snapchat survey reveals how individuals in the UAE are staying connected and active during the COVID-19 pandemic Staying connected with family and friends is helping people to keep calm, with 87% now feeling more prepared to help prevent the…
Since the introduction of the Turkish-language YouTube channel +90 nine months ago, the unique collaboration of four international broadcasters - BBC, DW, France 24 and Voice of America - now has 200,000 subscribers. "The growing number of subscribers speaks for…
The media & entertainment industry ranked first for the third year in a row in MBLM’s Brand Intimacy 2020 Study, which is the largest study of brands based on emotions. The study, now in its 10th year, revealed that Amazon…
Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty A new survey of 150 marketing executives finds most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to consumer behavior and…
For the past three months, the COVID-19 outbreak has radically changed people’s daily lives and preferences around the world. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the…
