MARKETING
Search for strategic digital terms increases throughout GCC New results released by SEMrush, the award-winning all-in-one digital marketing suite, identifies the UAE and Saudi Arabia as clear leaders in GCC-wide online searches relating to digital security and transformation over the…
The UAE’s consumer goods market looks set to respond to positive growth fundamentals with product innovation and differentiation keys to success, according one of the biggest names in the business. Stephan Kurzawski, Senior Vice President of Messe Frankfurt Exhibition GmbH,…
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019* report, published today. That’s the equivalent of watching 25 continuous days of video…
TAG Heuer has unveiled its limited edition Aquaracer with a striking green bezel, that has been inspired by the dominant color in the flag of the Kingdom of Saudi Arabia (KSA). The KSA limited edition timepiece will also feature a…
• 80% of APAC marketers plan to increase online video spend in the next year • 68% of APAC marketers plan to increase social media spend in the next year • 84% of marketers in the region still struggle with…
Revisions to YouTube Music Charts and 24-hour record debut policy From “American Bandstand” to “TRL,” every generation naturally finds its own barometer to measure the hottest songs and artists of the moment. For this generation, it’s YouTube. There is simply…
Strange, but true. In our image-obsessed world, where pictures are a sure source of instant gratification, a campaign coming out of the UAE recently – #WorldWithoutPhotography – has begged serial instgrammers, photography enthusiasts and daily consumers of the image to…
With Spotify, you can listen to your favorite music and podcasts anytime, anywhere. With Snapchat, you can share what you’re up to instantaneously. Soon you’ll be able to combine the two seamlessly and share what you’re listening to in a…
Twelve leaders across WPP have been recognised in the 2019 HERoes Women Role Model Lists, supported by Yahoo Finance. The three lists celebrate the achievements of women in business and the male champions who support them, showcasing individuals who are…
Customers can obtain balance updates and track spends using Amazon Alexa Co-created with customers under Emirates NBD’s Better Together program Emirates NBD customers in the UAE will soon be able to get banking updates, track spends as well as listen…
