MARKETING
Adapting, problem-solving and responding to unexpected challenges We are all in uncharted waters. None of us knows the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders it raises so many questions: do brands matter in…
Across the world, governments and health authorities are working together to find solutions to the COVID-19 pandemic, to protect people and get society back up and running. Software developers are contributing by crafting technical tools to help combat the virus…
Saudi Arabian citizens are confident that the Kingdom will recover from the global COVID-19 pandemic
New Research from APCO Worldwide Shows Confidence Among Saudis in the Kingdom’s Ability to Bounce Back from COVID-19 More than 4 in 5 (81%) of Saudi Arabian citizens are confident that the Kingdom will recover from the global COVID-19 pandemic…
Across the world, governments and health authorities are working together to find solutions to the COVID-19 pandemic, to protect people and get society back up and running. Software developers are contributing by crafting technical tools to help combat the virus…
Insights behind the winning work from the WARC Rankings WARC, the international marketing information company, has today released Lessons from the World’s Most Awarded Brands, a report based on an analysis of the recently released three WARC Rankings – Creative…
During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE As the world fights the Coronavirus, brands are doing their bit to educate and advise consumers on how to conduct themselves in the midst…
The CMO Growth Council – a body that features some of the industry’s top talent, and is run by the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company) – has the long-term mission of tackling the biggest…
Becomes #1 Player in Mobile App Advertising According to AppsFlyer’s Performance Index Facebook Commands Retargeting Index and Continues to Top iOS Power Rankings Globally AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit…
Restrictions on movement and trade as a result of the Covid-19 pandemic have led to a significant shift in consumer behavior in Saudi Arabia, with locals increasingly turning to digital channels. Worldwide, cases of Covid-19 have risen to 859,000 and…
As people around the world have increasingly moved inside over the past couple of weeks, we’ve seen music and podcast listening change in a variety of ways. For example, with fewer people streaming from their cars during their daily commutes…
